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How He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu

Marketing School - Digital Marketing and Online Marketing Tips

English - March 20, 2024 15:00 - 27 minutes - 25.5 MB - ★★★★★ - 1K ratings
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Previous Episode: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
Next Episode: Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more

Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach. 


 


Watch the full interview here: https://youtu.be/dticDXdRuh8 


 


TIME-STAMPED SHOW NOTES:

(00:00) Wearing the hat: winning the biggest deal
(01:37) Building epic gardening
(05:37) The botanical interests deal
(11:22) How wearing the hat made a difference
(14:14) Getting into gardening
(21:23) YouTube's impact on business
(23:34) Acquiring blogs for growth
(27:52) Structuring a deal

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)


 


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