Marketing School - Digital Marketing and Online Marketing Tips
2,834 episodes - English - Latest episode: about 2 months ago -Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
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Episodes
Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more
March 13, 2024 13:00 - 16 minutes - 15 MBIn episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through webinars. We explore the concept of recession and its definition, highlighting economic conditions in different countries. Additionally, we delve into the future of AI-generated content and its potential to revolutionize the way content is created. Throughout our discussion, we share our experiences with webinars and provide valuable insights ...
The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate
March 12, 2024 13:00 - 16 minutes - 15.4 MBIn episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation. Discover valuable insights from the triumphs and setbacks of compan...
How to strategize as a marketing team of one for a small business, ChatGPT prompts to Improve Conversions, How to get AI to actually write like you for free, Zuck doesn’t believe in delegation, and The Indian Billionaire Way
March 11, 2024 13:00 - 15 minutes - 13.8 MBIn episode #2695, we delve into the intricacies of strategizing for a one-person marketing team within a small business. Our emphasis lies in initiating the process by investigating where the competition drives sales, and we suggest leveraging marketing tools to analyze competitor channels. Additionally, we explore the power of ChatGPT prompts to identify ideal customer profiles and develop effective marketing strategies. Join us as we uncover valuable insights to empower solo marketers in s...
How to Run Your Company Like Amazon and Why Google and Microsoft Are Laying Off People
March 08, 2024 12:00 - 13 minutes - 12.4 MBIn episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to meetings—using narratives instead of PowerPoint presentations—to their hiring practices and the Bar Raiser program, discover how Amazon's methods can be applied to your own business. Gain insights into the current state of the tech industry and the importance of investing in valuable skills. Tune in for all this and more on Marketing School. Do...
How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%
March 07, 2024 12:00 - 16 minutes - 14.8 MBIn episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise deals. This conversation is packed with valuable insights for marketers aiming to leverage social media profiles for richer customer data, optimize their YouTube presence, or comprehend the sales pipeline for high-value agency contracts. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content ...
$200M Founder Reveals His Controversial Marriage Strategy
March 06, 2024 15:00 - 27 minutes - 24.9 MBPatrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success. This episode packs in revelations about the value of alignment in relationships, the importance of a partner's shared vision, and practical approaches to nurture a deeply bonded partnership. Watch the full interview here: https://youtu.be/ew91lnFKYyI Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s conte...
The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)
March 06, 2024 12:00 - 13 minutes - 12.2 MBIn episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry today. We discuss the importance of user intent behind channel selection and where businesses can truly find return on investment (ROI) within their marketing strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME...
Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association
March 05, 2024 12:00 - 17 minutes - 16 MBIn episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to an...
How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad?
March 04, 2024 12:00 - 13 minutes - 12.1 MBIn episode #2690, we share valuable insights on how we achieved high rankings in the Apple Podcast charts. We explain the importance of focusing on the number of followers rather than ratings and reviews, as it directly impacts the podcast's ranking. We also emphasize the need for consistent, high-quality content and stress the importance of retaining listeners through engaging episodes. Additionally, we touch upon the power of generative AI and its potential to revolutionize various industr...
Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024
March 01, 2024 12:00 - 14 minutes - 13.3 MBIn episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain technology in safeguarding identities, and the insider secrets of email marketing for 2024 and beyond. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Uber's $650m secret bu...
Exposing Secrets From a Founder's Retreat
February 29, 2024 12:00 - 14 minutes - 13.5 MBIn episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners. We share insights and lessons learned from the retreat, including the importance of focusing on the middle 60% of the sales funnel, the value of effective follow-up with leads, and the power of negotiation tactics in business deals. We also touch on the concept of buying towns as a unique investment strategy. Don’t forget to help u...
This Ex-Advisor Reveals the REAL Path to Wealth | Humphrey Yang
February 28, 2024 15:00 - 24 minutes - 22.6 MBHumphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on index funds. He explains the compounding effect of wealth and the benefits of reaching $100K net worth. Watch the full interview here: https://youtu.be/V4iPHetTgaI Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and ...
Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more
February 28, 2024 12:00 - 25 minutes - 22.9 MBIn episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been working for them in terms of leveraging AI tools and techniques. The guests discuss the power of long-form YouTube ads and the importance of utilizing the high watch times on the platform. They also explore the concept of the Lindy effect and its implications for businesses. Additionally, they delve i...
Google's huge flop with woke Gemini, Google’s search results getting worse, and Google News showing political bias
February 27, 2024 12:00 - 16 minutes - 15.3 MBIn episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the articles on Google News originate from left-leaning news websites, while only 3% come from right-leaning websites. We express our concern about the absence of neutrality in the algorithms and AI that dictate the content users encounter, highlighting the potential for censorship and control of in...
What's Changing in Paid, Brandformance vs Performance Marketing, It's Impossible to Track the Customer Cycle & more
February 26, 2024 12:00 - 20 minutes - 19.2 MBIn episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take a full-funnel approach and invest in impression-based ad channels to drive long-term growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) Connect with Kasim on Twitter and Conn...
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024 12:00 - 9 minutes - 9.15 MBIn episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) Connect with Kasim on Twitter and Connect with Ralph on LinkedIn TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How I bought a podcast, The ...
Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
February 22, 2024 12:00 - 7 minutes - 7.29 MBIn episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures. Don’t forget to help us grow by subscribing and liking on YouTube...
Syed Balkhi’s Unconventional Wealth Building Strategies
February 21, 2024 15:00 - 29 minutes - 27 MBSyed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding goodwill, emphasizing the need to avoid the frustration coefficient that can hinder progress. He also shares insights on the power of compounding, the challenges of passing on generational wealth, and the value of learning from historical patterns. This conversation provides valuable lessons an...
Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…
February 21, 2024 12:00 - 14 minutes - 13.5 MBIn episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora. The conversation delves into the hype and long-term potential of AI, the limitations of generative AI, and the role of prompt engineering in maximizing AI output. We also touch upon the future of YouTube as a search engine, the risks associated with AI companies, and the importance of strategy ...
The future of marketing agencies, How to increase your agency's value, & more
February 20, 2024 12:00 - 25 minutes - 23 MBIn episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. They explore the challenges agencies confront in an era dominated by automation and AI, emphasize the necessity for agencies to deliver value beyond mere media buying, and underscore the significance of possessing profound expertise and fostering client success. Additional...
MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
February 19, 2024 12:00 - 13 minutes - 12.3 MBIn episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivotal roles in generating significant revenue. The discussion also explores the importance of sharing content across various platforms and underscores the value of engagement, even in its minimal form. Furthermore, we emphasize the significance of focus in attaining success and shed light on the rol...
Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
February 16, 2024 12:00 - 11 minutes - 10.8 MBIn episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he has streamlined his approach. He now focuses on creating content on Twitter, repurposing it for various platforms, and using data to guide his decisions. Eric talks about the concept of eavesdrop marketing and how it can create desire and engagement. They also discuss the benefits of incorporat...
He Sends 2.5 BILLION Emails Per Month | Nathan Barry
February 15, 2024 15:00 - 25 minutes - 23.3 MBNathan Barry, founder of ConvertKit, shares his journey from software designer to content creator to software founder. With ConvertKit now sending 2.5 billion emails per month and generating $40 million in revenue, Nathan discusses the power of building an audience and leveraging it to create long-term enterprise value. He also delves into his passion for flying and the parallels between flying and entrepreneurship. Nathan emphasizes the importance of having goals outside of work and optimiz...
AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
February 15, 2024 12:00 - 7 minutes - 6.45 MBIn episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and its potential to hijack clicks and divert high-value traffic. While Google's Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of how Google continually drives more clicks to webs...
Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media
February 14, 2024 12:00 - 12 minutes - 11.6 MBIn episode #2677, we discuss Sam Altman's ambitious plan to raise $7 trillion for a chip mission and Jack Altman's fundraising efforts for his startup and philanthropic endeavors. We also explore the trend of entrepreneurs transitioning into venture capital and the challenges and misconceptions associated with starting a fund. Emphasizing the importance of being aware of platform risks and diversifying marketing efforts across multiple channels, we delve into the complexities of these strate...
Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products
February 13, 2024 12:00 - 13 minutes - 12 MBIn episode #2676, we discuss Tucker Carlson's recent interview with Vladimir Putin and the implications it has for media and marketing. We delve into the details of the interview, including the viewership numbers and the different platforms on which it was streamed. We also discuss the rise of new media and the shift in power from traditional news networks to independent media companies. We explore the importance of controlling the narrative in marketing and media, drawing parallels to histo...
The Best Type of Fame to Get the Most Money
February 12, 2024 12:00 - 9 minutes - 8.7 MBIn episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy. Learn why building a brand like Google or Tesla can be more lucrative than personal branding, and discover how niche fame can offer power and protection. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of ...
My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more
February 09, 2024 12:00 - 14 minutes - 13.7 MBIn episode #2674, we explore innovative strategies for acquiring major customers and delve into the shifting landscape of content marketing. Neil shares his favorite marketing hack for landing big clients, highlighting the effectiveness of utilizing podcasts for networking with high-profile executives. We examine the technique of using podcasts not only as a platform for thought leadership but also as a stepping stone for relationship-building and business opportunities. Focusing on authenti...
How Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more
February 08, 2024 12:00 - 16 minutes - 14.7 MBIn episode #2673, we discuss Eric's tremendous success in generating 2.1 million YouTube views within a short period. We explore the strategies and insights behind this growth, delving into topics such as content quality, effective hooks, audience retention, and the significance of consistency. Neil also shares his content framework and how it has transformed their view count. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Levelin...
Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more
February 07, 2024 12:00 - 14 minutes - 13.7 MBIn episode #2672, we discuss the monumental success of Eightify.app in driving 70 million visitors through AI-driven content. The conversation delves into the efficacy and potential implications of AI content strategies, highlighting both short-term gains and the importance of long-term, sustainable business growth. We also analyze the evolving landscape of media and content creation, shedding light on recent events at LA Times and Sports Illustrated. The discussion further explores the impa...
Is this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more
February 06, 2024 12:00 - 13 minutes - 12.6 MBIn episode #2671, we discuss the future of salespeople in the face of emerging AI technology. We delve into the potential impact of AI-driven tools such as Air AI and Bland AI on the sales process, emphasizing the importance of being consultative and helpful in sales. We also explore the factors that influence rankings on Chat GPT and the evolving landscape of AI-powered tools, such as the GPT store from OpenAI. Additionally, we share insights from an intriguing experiment on the impact of s...
Why deplatforming trump didn't work, How to invest like Warren Buffett, and What Assets Make Up Wealth Based on Your Net Worth
February 05, 2024 12:00 - 15 minutes - 14.4 MBIn episode #2670, we delve into a thought-provoking discussion on why deplatforming Donald Trump didn't work. We explore the surprising data and analyze the impact of attempts to silence him. The conversation evolves into a fascinating exploration of investment strategies, drawing parallels to the approach of Warren Buffett. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-...
Making A Million Dollar Business in a Weekend | Noah Kagan
February 03, 2024 12:00 - 26 minutes - 23.9 MBEric Siu interviews Noah Kagan, the founder of AppSumo, to explore essential entrepreneurial insights. They discuss the significance of having a clear vision, maintaining high standards, and finding joy in the entrepreneurial journey. Noah shares practical strategies for achieving business success, emphasizing the importance of focus, goal setting, and overcoming challenges. Noah's wealth of experiences and practical advice offers valuable insights for aspiring entrepreneurs. Watch the f...
More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more
February 02, 2024 12:00 - 17 minutes - 15.8 MBIn episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation o...
Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
February 01, 2024 12:00 - 13 minutes - 12.8 MBIn episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier are shifting from traditional subscription-based pricing to charging customers based on the tasks performed or resolved. Additionally, we delve into the impact of AI on software development and its potential implications for the future of work and the economy. Finally, we share a nifty SEO trick that can help increase website traffic for free. ...
What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way
January 31, 2024 12:00 - 17 minutes - 16.2 MBIn episode #2667, we discuss the benefits of speaking at conferences and the impact it can have on personal branding, social content, business opportunities, press coverage, and networking. We also delve into the importance of ranking on Google and how it contributes to success in terms of brand building, lead generation, and email list building. The conversation highlights the value of leveraging speaking engagements and SEO to grow a business and establish thought leadership in the industr...
The Newspaper Industry Saw $40B in Annual Revenue Evaporate, Creator Economy Predictions for 2024, There Is Going to Be a Rude Awakening for Influencers This Year
January 30, 2024 12:00 - 14 minutes - 13.7 MBIn episode #2666, we delve into the decline of the newspaper industry and the ascent of digital content. We analyze the staggering drop in newspaper advertising revenue over the years and explore the shift from physical newspapers to digital platforms. The conversation also covers the current state of the creator economy, the effectiveness of short-form content, and the future of podcasting on YouTube. We share our insights and predictions regarding the evolving landscape of content creation...
Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!)
January 29, 2024 12:00 - 16 minutes - 14.9 MBIn episode #2665, we discuss the impact of removing Google Analytics on page speed and search engine rankings. Eric shares a tweet from his friend Eric van Holtz, the founder of Beardbrand, who experienced significant improvements in page speed after removing Google Analytics from his website. The discussion delves into the potential effects of removing Google Analytics on search engine rankings and user experience. Neil also shares his favorite prompt for improving SEO rankings and provides...
How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024
January 26, 2024 12:00 - 14 minutes - 13.6 MBIn episode #2664, we discuss the importance of investing in creativity and the need to shift focus from customer acquisition to customer retention. We share anecdotes and insights on how companies are spending significant amounts on creative endeavors, compare the effectiveness of human-generated creatives to AI-generated ones, and delve into the role of creativity in running successful ad campaigns. Additionally, we touch upon the concept of lifetime value (LTV) and explore how companies li...
New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
January 25, 2024 12:00 - 11 minutes - 10.4 MBIn episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience exp...
How Anxiety Almost Ruined My American Dream | Jimmy Zhang
January 24, 2024 15:00 - 23 minutes - 21.7 MBJimmy Zhang opens up about his journey of overcoming anxiety and addiction to become a successful content creator with 1.5 million subscribers. He discusses how his immigrant upbringing and struggles with school shaped his path, and how personal growth and self-discovery transformed his life. Jimmy also delves into his unique approach to dating and relationships, sharing unconventional perspectives on finding love and the importance of personal development before committing to a partner. He ...
New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content That Converts, and How AI Is Impacting SaaS Companies
January 23, 2024 12:00 - 15 minutes - 14.1 MBIn episode #2662, we discuss the latest data on the types of content that perform best on social media in 2024. We analyze the engagement rates of various content formats on major social networks such as Instagram, YouTube, TikTok, Facebook, LinkedIn, and more. We emphasize the importance of creating long-form videos and repurposing them into short-form videos and text-based content. Additionally, we explore the effectiveness of user-generated content and provide insights on how to optimize ...
Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
January 22, 2024 12:00 - 13 minutes - 12.8 MBIn episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the signi...
Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
January 19, 2024 12:00 - 16 minutes - 15.1 MBIn episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and attract customers. We discuss Eric's friend Ryan Chan, who wraps his Teslas and flies planes with his company logo to promote UpKeep, his maintenance software company. Neil highlights success stories from companies like FTX and Ty Lopez, emphasizing the use of unconventional marketing tactics for brand exposure and revenue growth. A...
Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy
January 18, 2024 12:00 - 14 minutes - 13.3 MBIn episode #2659, we discuss the viability of newsletters as a business model and analyze the success of popular newsletters like The Hustle and Morning Brew, which have generated significant revenue through ads and subscriptions. We argue that while newsletters can be a smart way to build an audience, monetizing them solely through subscriptions is not the most profitable approach. Instead, we suggest leveraging the newsletter's audience to sell other products or services that can generate ...
Your Personal Brand is Boring | Chris Do
January 17, 2024 15:15 - 20 minutes - 19.2 MBChris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections. ...
Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
January 16, 2024 12:00 - 13 minutes - 12.4 MBIn episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the importance of constantly iterating on content to keep it engaging, and the value of copying competitors to stay ahead in the market. We also emphasize the power of video content and the potential of YouTube as a long-term platform. Tune in to gain insights and strategies for podcasting and busines...
NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs
January 15, 2024 12:00 - 17 minutes - 15.6 MBIn episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleges that OpenAI used over 100 million tokens to crawl the New York Times website and plagiarize its content. We then explore the potential implications of the lawsuit on the future of data ownership and content scraping, touching upon Apple's approach to data licensing and underscoring the importance of ethical content creation. The conversa...
Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing
January 12, 2024 12:30 - 14 minutes - 13.6 MBIn episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of creativity and the need to add a unique spin to marketing strategies, the conversation then shifts to the increasing number of media layoffs in 2023, with major companies like BuzzFeed experiencing significant stock drops. We stress the importance of adapting marketing approaches to stay ahead in a rapidly changing landscape. Tune in fo...
Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
January 11, 2024 12:00 - 16 minutes - 15.2 MBIn episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue generated. We also compare the return on ad spend for various social networks. When it comes to business coaches, we approach it with a skeptical perspective, particularly towards those primarily focused on making money, as Neil expresses. On the other hand, we share Eric's positive experience with a...