Marketing School - Digital Marketing and Online Marketing Tips
2,834 episodes - English - Latest episode: 2 months ago -Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
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Episodes
How to Perform a Competitive Analysis | Ep. #34
September 03, 2016 10:00 - 9 minutes - 8.95 MBIn Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes. Time Stamped Show Notes: 00:22 – How you can do a competitive analysis. 00:45 – If you use a tool like SEMrush or Ahrefs, you can find top performing pages. 01:10 – See what you can steal from those pages. 01:45 – An example: Companies using a hub-a...
Driving Traffic with Affiliate Marketing | Ep. #33
September 02, 2016 10:00 - 9 minutes - 8.93 MBIn Episode #33 Eric and Neil discuss affiliate marketing. This marketing tactic, when pursued correctly, can be a very lucrative method for driving traffic. Time Stamped Show Notes: 00:22 – What is affiliate marketing? 00:30 – Performance marketing. Someone else pushes your product. 01:00 – The seller collects the margin. 01:35 – There is a risk, but it can be very lucrative. 01:57 – Great opportunity if you don’t want to pay for marketing. 02:20 – Google search for affiliate n...
How to Effectively Leverage Influencer Marketing | Ep. #32
September 01, 2016 10:00 - 8 minutes - 8.26 MBIn Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer marketing wasn’t for your new company, think again. It’s a lot easier than it may seem. Time Stamped Show Notes: 00:22 – What is influencer marketing? 00:35 – The Beats by Dre example 00:57 – Famous and popular people using products to attract more customers 01:30 – How can you leverage influencer marketing? 01:45 – Paying models ...
How to Find a Great Consultant | Ep. #31
August 31, 2016 10:00 - 10 minutes - 9.54 MBIn Episode #31 Eric and Neil teach you how to find a great consultant. They’ll discuss different sites and sources to find contracted workers and how you can find people with high-quality work for a low price. Time Stamped Show Notes: 00:22 – How you can find a great consultant. 00:40 – Where can you find them? 00:54 – ProBlogger, AngelList, Hired.com, Crew.co 01:03 – You need a great process. 01:45 – Go to Upwork.com. 02:00 – Look for people related to the task you need done,...
How to Cut Your Google AdWords Costs | Ep. #30
August 30, 2016 10:00 - 11 minutes - 10.8 MBWelcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #30 Eric and Neil continue the discussion from yesterday and talk about how to cut your Google AdWords costs. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Singl...
How to Cut Your Facebook Advertising Costs | Ep. #29
August 29, 2016 10:00 - 11 minutes - 10.7 MBWelcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #29 Eric and Neil discuss how to cut your Facebook advertising costs. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @...
How to Market ANY Product without Funding | Ep. #28
August 28, 2016 10:00 - 10 minutes - 10 MBIn Episode #28 Eric and Neil teach you how to market ANY product without any funding. Get your product out there and generate more traffic without spending a dime. Time Stamped Show Notes: 00:22 – How you can market anything with no budget 00:50 – SEO and content: Setting a foundation for your site 01:55 – See what people search for on Quora 02:20 – Look for the most popular questions, and create content 02:40 – You’ll get a lot of search traffic 02:50 – Make sure it’s relevan...
The Secret to Collecting More Email Signups | Ep. #27
August 27, 2016 10:00 - 9 minutes - 8.58 MBIn Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email. Time Stamped Show Notes: 00:22 – How you can collect more email signups 00:38 – The importance of emails 01:15 – You have more control over your audience 01:25 – The easy way is to use an exit pop-up 02:00 – Hello Bar is a great place to start 02:25 – You can also use SumoMe 02:30 – Add...
Neil & Eric's Best Unexpected CRO Wins | Ep. #26
August 26, 2016 10:00 - 8 minutes - 7.73 MBIn Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: 00:22 – The best unexpected/weird CRO wins 00:39 – Conversion rate optimization: CRO 01:15 – SEO and CRO go hand in hand 01:30 – How Eric made transcripts for videos to boost SEO 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields 03:00 – M...
How to Monetize Your Blog | Ep. #25
August 25, 2016 10:00 - 9 minutes - 9.14 MBIn Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source. Time Stamped Show Notes: 00:22 – The best ways to monetize your blog 00:35 – Look into affiliate marketing or performance marketing 01:10 – Collect money from sales 01:17 – ClickBank, Commission Junction, Share A Sale, Skimlinks 01:29 – Avoid ads at all costs 01:50 – You’ll make the least ...
Neil & Eric's Biggest Marketing Failures | Ep. #24
August 24, 2016 10:00 - 10 minutes - 9.22 MBWelcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the lessons they learned from them. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @n...
Is it Worth it to Attend Marketing Events? | Ep. #23
August 23, 2016 10:00 - 10 minutes - 9.83 MBWelcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to attend marketing events. The biggest mistake that people make when they go to a marketing conference is that they don't have a value proposition. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave ...
The Importance of Being a T-shaped Marketer | Ep. #22
August 22, 2016 10:00 - 9 minutes - 8.43 MBWelcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. There are specialists and there are t-shaped marketers -- also called growth hackers -- who understand a lot of different concepts of digital marketing. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, p...
Why You Should Be Doing A/B Testing | Ep. #21
August 21, 2016 10:00 - 10 minutes - 9.85 MBWelcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be doing it. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @...
How to Become a Better Marketer | Ep. #20
August 20, 2016 10:00 - 11 minutes - 10.9 MBIn Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Notes: 00:25 – How to become a better marketer 00:50 – Talking to the highest performers 01:20 – Find what’s working and what’s not 01:38 – Learning through reading 01:45 – Looking for case studies and then trying it out yourself 02:30 – Look for recent studies 03:00 – Where to find ...
The Best Tactics to Market Your Consulting Company | Ep. #19
August 19, 2016 10:00 - 10 minutes - 9.4 MBIn Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tactics to get more leads fast. Time Stamped Show Notes: 00:25 – How to market a consulting company 00:55 – Blogging to get more traffic 01:28 – Content marketing is the number-one channel for leads 01:40 – In the beginning, you need to generate revenue as quick as possible. 01:50 – Iden...
How to Get People to Open Your Emails | Ep. #18
August 18, 2016 10:00 - 11 minutes - 10.5 MBIn Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get more people to open up your email. 00:50 – Don’t just test the subject line 01:05 – The sender name makes a huge impact 02:10 – Use a person’s name or a company name 02:30 – What are good open rates? 02:40 – Look at unique opens. 03:00 – Don’t let your open rates drop under 20% 0...
#17: How to Create a Marketing Funnel for Best Results
August 17, 2016 10:00 - 11 minutes - 10.9 MBIn Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results. Time Stamped Show Notes: 00:23 – What is a marketing funnel? 00:25 – Google a “marketing funnel” and see Neil’s site at the top 01:00 – Funneling down from 100 to one or two people 01:44 – A marketing funnel is a great way to get people to convert 01:55 – The chances of a random p...
#16: Creating Great Links that Boost Your Website's Ranking
August 16, 2016 10:00 - 12 minutes - 11.5 MBIn Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. Time Stamped Show Notes: 00:23 – What goes into a great link? 00:40 – The more people link to you, the better you will rank. 00:55 – Not all links are created equal. 01:20 – Look for domain authority 02:00 – Look at how relevant a link is 02:30 – Linking sites with related topics ...
#15: Link Building for Better Google Ranking
August 15, 2016 10:00 - 10 minutes - 10 MBIn Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there. Time Stamped Show Notes: 00:25 – What is link building? 00:40 – Google and the value of links 01:05 – You get to the top ranking on Google by having strong content and links 01:30 – Not all links are created equal 01...
#14: Leveraging Facebook Live as a Marketing Tool
August 14, 2016 10:00 - 11 minutes - 10.7 MBIn Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to leverage the future of Facebook. Time Stamped Show Notes: 00:25 – How to leverage Facebook Live 00:35 – It allows you to broadcast what you’re doing live. 01:00 – It’s a more personal experience with your customers 01:15 – Videos on Facebook will continue to grow 01:30 – The importance...
#13: How to Stay Consistent with Your Blog Content
August 13, 2016 10:00 - 11 minutes - 10.9 MBIn Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent posts, and they’ll give you the resources you need to keep producing content and stay organized. Time Stamped Show Notes: 00:25 – How to stay consistent with content output 00:55 – Neil’s blog Quick Sprout and what happened when he took a break from blogging 01:15 – Keep on top of your blog 01:40 – Block out time to create your content 02...
#12: How to Build Premium Quality Backlinks to Boost Rankings
August 12, 2016 10:00 - 12 minutes - 11.8 MBIn Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to connect people with your content, using the resources available to you and being proactive will drive up your rankings in no time. Time Stamped Show Notes: 00:25 – How can you build premium quality backlinks? 00:45 – Get to the top of Google with backlinks and content 01:00 – Big websites ...
#11: The Value of Customer Feedback
August 11, 2016 10:00 - 10 minutes - 9.76 MBIn Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your business is developing will help your company to continue to grow and see success. Find ways to consistently get the truth from your customers—take even the negative feedback into consideration. Time Stamped Show Notes: 00:25 – Why and how should you collect customer feedback? 00:40 – What is customer feedback? 01:09 – “All that matters is...
#10: How to Find Your First Marketing Job
August 10, 2016 10:00 - 9 minutes - 8.91 MBIn Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in house, and they discuss what really matters most—your learning and growth. Time Stamped Show Notes: 00:25 – What should your first marketing job be? 00:45 – Agency vs. in house 01:10 – Where should people should go? – Agency. 01:40 – The poker analogy 02:10 – Becoming a well-rounded marketer 02:45 – Getting into the agency world ...
#9: Breaking Down Retargeting
August 09, 2016 10:00 - 11 minutes - 10.9 MBIn Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing. Time Stamped Show Notes: 00:25 – What’s retargeting? -- Ads the follow you from website to website 01:00 – Now retargeting has grown a lot 01:50 – Helping you build relationships with people 02:05 – Options today 02:20 – Example of an ad on marketing funnels 02:50 – Giving people more opportunities to act, or to buy 03:20...
#8: How to Start Your First Marketing Campaign
August 08, 2016 16:32 - 12 minutes - 11.3 MBIn Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers. Time Stamped Show Notes: 00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.” 01:00 – Neil’s experience copying the campaigns of other compani...
#7: Why Do You Need a Blog Today?
August 05, 2016 10:00 - 14 minutes - 12.9 MBIn Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it. Time Stamped Show Notes: 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.” 01:10 – “This will help you generate more leads.” 01:20 – Providing value 01:35 – The Points Guy 02:00 – A home base 02:10 – Blogs generate as much traffic as paid advertising 02:45 – Facebook’s f...
#6: Why is Personal Branding Important?
August 04, 2016 10:00 - 12 minutes - 11.8 MBIn Episode #6 Eric and Neil talk about personal branding. The image that you put out for yourself can carry a lot of weight—even more weight than your company’s brand or philosophy. Time Stamped Show Notes: 00:25 – Why is personal branding important? – “You connect more with the individual than you do with the corporate brand.” 01:30 – Gary Vaynerchuk 1:50 – “You can control what you want to do with your audience.” 2:15 – What are some tactics to build personal branding? – Start ou...
#5: The Biggest SEO Mistakes of their Careers
August 03, 2016 10:00 - 12 minutes - 11.3 MBSummary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy! Time Stamped Show Notes: 00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO 01:29 – Building low-quality links to a brand-new sites 02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on 02:...
#4: How To Get A Job In Marketing
August 02, 2016 10:00 - 11 minutes - 10.4 MBEpisode 4 Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #4 Eric and Neil center the conversation on, How to Get a Job in Marketing. Enjoy! Time Stamped Show Notes: 00:47 – Neil has lots of experience hiring marketers 01:03 – Never read resumes—they’re bullshit 01:25 – Put wannabe marketers on the hot seat 02:25 – If you don’t have your own website, how can you say you’ve ever marketed? 0...
#3: Neil & Eric's Favorite Marketing Tools
July 26, 2016 19:36 - 12 minutes - 11.8 MBWelcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy! Show Notes: 00:40 – Neil kicks off the conversation 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics 01:35 – You need at least 6 months to generate quality organic traffic 01:50 – What works on Facebook does NOT work well f...
#2: Neil & Eric's Biggest Marketing Wins
July 26, 2016 19:14 - 12 minutes - 11.7 MBWelcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy! Show Notes: 00:42 – Neil kicks off the conversation 00:55 – Authenticate sign-ups through Facebook or Gmail 01:29 – Eliminate the friction of signing up 01:53 – This ONE trick helped Neil double their sign-up numbers 02:18 – When you’re writing content, what is your goal? 02...
#1: Where to Learn Marketing
July 21, 2016 19:29 - 12 minutes - 11.4 MBIn Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing. Show Notes: 01:36 – Do you want learn about online marketing?—Don’t go to college! 02:22 – College professors don’t have practical, up-to-date, field experience 02:31 – Go to blogs like www.moz.com, www.backlinko.com, www.singlegrain.com 02:45 – Read some articles, take what you learn, and ap...