Marketing Music Education with Kathleen Heuer
44 episodes - English - Latest episode: over 7 years ago - ★★★★★ - 14 ratingsMarketing Music Education is THE podcast that encourages music educators & boosters to use simple tools and tactics to increase the reach, influence and “relentlessly positive” perception of their programs. In addition to tips and tricks, I’ll also feature other topics and guests that affect the world of music education. In a world where we're all waiting for the next budget battle axe to drop, the techniques you learn here will strengthen the armor that protects the program you've worked so hard to build.
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Episodes
Mac Smith of the Scouts Honor documentary
November 08, 2016 23:48 - 57 minutes - 52.3 MBScouts Honor: Inside a Marching Brotherhood In this episode, Kathleen’s guest is Mac Smith, the founder of Gigantic Cranium, an independent film production outfit. Along with Tom Tollefsen, Garrick Gonzalez, John “JT” Torrijos and the other members of the team, they produced the documentary film about the Madison Scouts drum and bugle corps—Scouts Honor: Inside a Marching […] The post Mac Smith of the Scouts Honor documentary appeared first on Kathleen Heuer.
United States Army Field Band
July 08, 2016 20:49 - 58 minutes - 81.2 MBOn this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission, where they fit in among the Army’s many other music ensembles, handling stress and burnout, and much more. In particular, we […] The post United States Army Field Band appeared first on Kathleen Heuer.
NAfME President Glenn Nierman
May 20, 2016 16:10 - 28 minutes - 39.7 MBGlenn Nierman is the current president of the National Association for Music Education. A blog post was published alleging that NAfME CEO Michael Butera made controversial comments about race and diversity at a recent event hosted by the National Endowment for the Arts. That’s when Dr. Nierman found himself near the eye of a public relations […] The post NAfME President Glenn Nierman appeared first on Kathleen Heuer.
NAfME & Diversity: Let’s talk about it
May 12, 2016 21:24 - 6 minutes - 8.54 MBThere has been a stunning turn of events in the world of music education this week, and they concern diversity. The National Association for Music Education has replaced their CEO after allegations of possibly racist statements made at a NEA event. Join me tomorrow, May 13, 2016 at 5:00 pm Eastern Daylight Time as I […] The post NAfME & Diversity: Let’s talk about it appeared first on Kathleen Heuer.
Jeff Grogan, 2017 MFA Honor Orchestra of America conductor
April 29, 2016 02:55 - 66.8 MBRead the full article about Jeff Grogan I wrote for the Music for All Orchestra America Newsletter here. Learn more about the Orchestra America National Festival here, and how students can apply to work with Jeff Grogan as a member of the 2017 Honor Orchestra of America here. Don’t forget: subscribe here on Google Play, here on iTunes, or here […] The post Jeff Grogan, 2017 MFA Honor Orchestra of America conductor appeared first on Kathleen Heuer.
Dr. John Gallagher of NYSSMA
March 06, 2016 05:57 - 47 minutes - 66.7 MBI first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online […] The post Dr. John Gallagher of NYSSMA appeared first on Kathleen Heuer.
MFA Middle School Band Camp
December 16, 2015 07:54 - 34 minutes - 48.2 MBIn this episode, I speak with Greg Scapillato and Keith Ozsvath. They’re the coordinators of the brand new MFA middle school track at the 2016 Music For All Summer Symposium. We’ll talk about how Keith and Greg met and where their careers have taken them. We discuss the challenges they face as middle school band […] The post MFA Middle School Band Camp appeared first on Kathleen Heuer.
More with Richard Crain of Midwest Clinic
November 18, 2015 05:20 - 27 minutes - 38.3 MBIn this episode of the Marketing Music Education podcast, I continue my talk with Richard Crain of the Midwest Clinic. We discuss why marching band is so big in Texas and why it’s so important for band directors to continue to hone their craft, plus the biggest lessons he’s learned over the course of his […] The post More with Richard Crain of Midwest Clinic appeared first on Kathleen Heuer.
Richard Crain of the Midwest Clinic
November 16, 2015 06:09 - 31 minutes - 43.5 MBIn this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for music educators, especially as it relates to burnout and teacher turnover. We discuss […] The post Richard Crain of the Midwest Clinic appeared first on Kathleen Heuer.
Eric Martin, CEO of Music for All: Part 2
November 04, 2015 18:00 - 29 minutes - 40.9 MBThis episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here. In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local […] The post Eric Martin, CEO of Music for All: Part 2 appeared first on Kathleen Heuer.
Eric Martin, CEO of Music for All: Part 1
October 28, 2015 19:59 - 29 minutes - 41.3 MBIn this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here. In this first installment, we talk about his experience as an African-American band […] The post Eric Martin, CEO of Music for All: Part 1 appeared first on Kathleen Heuer.
Listener Survey: Fall 2015
October 16, 2015 20:08 - 21 minutes - 30.5 MBIn this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte, NC. Links and Resources from this episode South Iredell band returns to the field following tragedy Driver cited […] The post Listener Survey: Fall 2015 appeared first on Kathleen Heuer.
Donna Schwartz, part 2
September 30, 2015 04:15 - 32 minutes - 45 MBThis week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals. About Donna Schwartz Donna’s musical career can be best described as the “comeback […] The post Donna Schwartz, part 2 appeared first on Kathleen Heuer.
Donna Schwartz, part 1
September 28, 2015 01:37 - 41 minutes - 57.8 MBDonna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover: How Donna got into music education Why she got out of music education, and how her side trip helped her Why Donna left New York for California Why this music educator will never […] The post Donna Schwartz, part 1 appeared first on Kathleen Heuer.
Joe Beard: The Marching Podcast (part 2)
September 17, 2015 04:01 - 44 minutes - 61.7 MBJoe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing […] The post Joe Beard: The Marching Podcast (part 2) appeared first on Kathleen Heuer.
Joe Beard: The Marching Podcast (part 1)
September 09, 2015 04:11 - 35 minutes - 49.5 MBJoe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. […] The post Joe Beard: The Marching Podcast (part 1) appeared first on Kathleen Heuer.
Wellness for Music Educators: Gary Doherty and Bruce Faske
July 01, 2015 04:26 - 86.8 MBThis episode explores the importance of wellness for music educators. A continuation of my earlier conversation with him, it seems Gary Doherty still has a few things to left to teach to former student Bruce Faske—and to the rest of us! If you’re interested in joining us on our journey, or even just following along, […] The post Wellness for Music Educators: Gary Doherty and Bruce Faske appeared first on Kathleen Heuer.
Between a Lesson and a Concert
May 13, 2015 22:32 - 8 minutes - 12.7 MBGRAMMY Quarterfinalists Tony Mazzocchi Caleb Chapman Baltimore Baltimore Symphony Orchestra OrchKids Marching Illini Sousaphones run 5K Coming up on the podcast Donna Schwartz of Music Teachers’ Resource Guide Joe Beard of The Marching Podcast Follow up episode with Gary Doherty, author of Ignition Point: Striking the Match Upcoming Events 2015 Music Parent Booster Seminar at the Conn-Selmer Institute Music for All Summer Symposium MFA Parent Booster Institute ALL MY CONTENT: http://mark...
Laura Blake, Events Manager of Music for All
April 16, 2015 03:44 - 48 minutes - 67 MBAbout Laura Blake Laura Blake has been around the marching arts and Indianapolis area school bands since she was 6. A trumpet player (and cable in percussion), she still plays each week in a community band and occasionally for local community theatre. Between 1998 and 2005, Laura worked with over 10 different Indiana school band programs, joining Music for All […] The post Laura Blake, Events Manager of Music for All appeared first on Kathleen Heuer.
Tony Mazzocchi, author of The Music Parents’ Guide
April 10, 2015 21:01 - 1 hour - 88.8 MBAbout Tony Mazzocchi, author of The Music Parents Guide A GRAMMY® nominated music educator, Anthony Mazzocchi has performed as a trombonist with the Los Angeles Philharmonic, New Jersey Symphony, San Diego Symphony, San Diego Opera, Riverside Symphony, Key West Symphony, in various Broadway shows and numerous recordings and movie soundtracks. Tony has served as faculty or […] The post Tony Mazzocchi, author of The Music Parents’ Guide appeared first on Kathleen Heuer.
How NOT to Celebrate Music In Our Schools Month
March 25, 2015 18:41 - 28 minutes - 40.5 MBBless your heart. The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM). It just didn’t quite work. Here is the story of the MIOSM Sax Fail of 2015. The post Whoever was tasked with sourcing that image for MIOSM was clearly never a band kid. Nor was the […] The post How NOT to Celebrate Music In Our Schools Month appeared first on Kathleen Heuer.
Tim Hinton
March 20, 2015 18:12 - 59 minutes - 82.5 MBIn this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and […] The post Tim Hinton appeared first on Kathleen Heuer.
Gary Doherty, author of The Ignition Point
February 25, 2015 20:36 - 56 minutes - 78 MBGary Doherty is spearheading a conversation that is long overdue, particularly in the field of music education. We were introduced at Midwest Band and Orchestra Clinic by mutual friend Cam Stasa (who gets an associate producer credit for this episode). After just a few moments with him, I knew that Gary Doherty could speak with […] The post Gary Doherty, author of The Ignition Point appeared first on Kathleen Heuer.
Practice slowly to learn fast!
February 19, 2015 04:09 - 11 minutes - 17.2 MBIf you want to learn something quickly, practice that thing S-L-O-W-L-Y. Because your brain is like a fresh snowdrift. Obviously. Listen to find out why musicians should practice slowly. Here’s the Lifehacker article that inspired this podcast, and the piece by Dick Hensold that inspired the article. From Daniel Coyle’s Little Book of Talent: 52 Tips for […] The post Practice slowly to learn fast! appeared first on Kathleen Heuer.
Christopher Bill
February 12, 2015 03:37 - 1 hour - 104 MBIn my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell Williams‘ Happy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend […] The post Christopher Bill appeared first on Kathleen Heuer.
Cam Stasa
February 04, 2015 17:36 - 1 hour - 90.1 MBCam Stasa is one of my favorite people on the planet. And if you’ve met her, as so many music educators have, I’d bet she’s one of yours, too. In this conversation, we talk about: her role at VanderCook College of Music in Chicago how students and their families should approach applying to college the […] The post Cam Stasa appeared first on Kathleen Heuer.
Marc Whitt of the Association of Music Parents
January 28, 2015 07:58 - 43 minutes - 60.4 MBAbout Marc Whitt For 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts. Marc’s work has achieved measurable results, garnering over 40 honors. In 2012, he was the recipient of CASE Kentucky’s prestigious Beth […] The post Marc Whitt of the Association of Music Parents appeared first on Kathleen Heuer.
Christopher Woodside of NAfME
January 21, 2015 05:47 - 59 minutes - 82.6 MBI was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is. I was blown away by his knowledge of the inner workings of government, and more importantly, […] The post Christopher Woodside of NAfME appeared first on Kathleen Heuer.
Last-Minute Gift Ideas for Musicians
December 22, 2014 18:39 - 50 minutes - 69.9 MBIn this impromptu “inbetweenisode,” I’m recording from the Midwest Clinic in Chicago. I’m joined by former band director and current band parent Maria Dripps-Paulson, who you might remember from episode 5. Because this gift guide episode is so time-sensitive, I’ve done minimal editing so that I can bring it to you before you finish your […] The post Last-Minute Gift Ideas for Musicians appeared first on Kathleen Heuer.
Season 1 Finale of Promoting Your Music Program
November 26, 2014 15:49 - 24 minutes - 34 MBThis episode of Promoting Your Music Program will be the last for this season. For forever and ever, really. That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here. Also, I’ll be at Midwest Band & Orchestra Clinic December 17-20 […] The post Season 1 Finale of Promoting Your Music Program appeared first on Kathleen Heuer.
DJ Corchin
November 04, 2014 18:21 - 33 minutes - 46.2 MBOn this episode, I talk with DJ Corchin, also known as The 13th Chair Trombone Player. He’s a former band director turned prolific author whose works include poetry, children’s books, and even a musical. He’s just published the 3rd book in the Band Nerds series: Band Nerds Confessions and Confusion. He’s a regular columnist for […] The post DJ Corchin appeared first on Kathleen Heuer.
Courtney Brandt: Young Adult Author
October 30, 2014 15:45 - 23 minutes - 33.4 MBOn this episode of the Promoting Your Music Program podcast, I’m so excited to speak with young adult novelist Courtney Brandt. You can find her books here: Amazon Barnes and Noble iBooks Courtney Brandt is the author of The Line, plus the additional novels in the series: A Fine Line, Keeping in Line, and The Line […] The post Courtney Brandt: Young Adult Author appeared first on Kathleen Heuer.
Education reform: Here’s why I care
October 22, 2014 04:15 - 24 minutes - 34.9 MBI never intended to care about education reform. So boring, right? When my firstborn child became old enough to start playing a band instrument, THAT’S when I started paying attention. Anyone who cares about music and arts education SHOULD care about education reform. Standardized testing and school district funding I started hearing stories about schools […] The post Education reform: Here’s why I care appeared first on Kathleen Heuer.
Margaret Bauer of the Pennsylvania Music Educators Association
October 08, 2014 04:15 - 23 minutes - 33.1 MBOn this podcast, I’m honored to introduce you to Margaret Bauer of PMEA. Margaret Bauer has served as executive director of the Pennsylvania Music Educators Association since 1996. Previously she was executive director of the Pennsylvania Library Association for 11 years. Her education includes an undergraduate degree in music education from Mansfield University, and two […] The post Margaret Bauer of the Pennsylvania Music Educators Association appeared first on Kathleen Heuer.
Eugene Cantera of the Dallas School of Music
October 01, 2014 21:14 - 42 minutes - 59.2 MBEugene Cantera of the Dallas School of Music: Are You Making These Common Website Mistakes? Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs […] The post Eugene Cantera of the Dallas School of Music appeared first on Kathleen Heuer.
Band kids are the BEST.
September 24, 2014 04:47 - 18 minutes - 25.5 MBI’ve long had a sneaking suspicion that band kids are the best. Honestly, there’s just something extra awesome about these kids. This week, a bit more evidence crossed my desk. I make my case in this episode. Band kids are the BEST. Here’s why: Del Valle High School student’s wish granted Band students save teacher’s […] The post Band kids are the BEST. appeared first on Kathleen Heuer.
Apple recap + Carolina kicker shoves HS band member
September 10, 2014 04:15 - 15 minutes - 22 MBIn this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups? Check out these links for more details: http://www.cnet.com/products/apple-iphone-6/ http://www.cnet.com/products/apple-watch/ Apple event […] The post Apple recap + Carolina kicker shoves HS band member appeared first on Kathleen Heuer.
Facebook Page Post Ideas for your Music Program
September 03, 2014 04:43 - 20 minutes - 28.2 MBWhether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas. Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we […] The post Facebook Page Post Ideas for your Music Program appeared first on Kathleen Heuer.
Reactions to News about The Ohio State University Band
August 27, 2014 04:15 - 34 minutes - 48.6 MBOhio State University Band Updates (October 10, 2014): Ohio State’s fired band director got more support Ohio State pays at least $885 an hour for 2nd band investigation; questions remain about firms involved Ohio State University Band Updates (August 28, 2014): Music publishers are reportedly denying performance rights to the OSU Marching Band. The […] The post Reactions to News about The Ohio State University Band appeared first on Kathleen Heuer.
David Vandewalker, author of Boosters to the Rescue!
August 20, 2014 04:30 - 28 minutes - 40.4 MBBefore I recorded this interview with the amazing David Vandewalker, I’d participated in the first half of the Music for All Parent/Booster Institute. It was a hugely valuable experience, and I am so glad that he agreed to sit down with me over our lunch break. The rest of the day was packed with awesome, […] The post David Vandewalker, author of Boosters to the Rescue! appeared first on Kathleen Heuer.
Seth Williams, Advocacy Coordinator for Music for All
August 13, 2014 04:15 - 19 minutes - 27.6 MBOn today’s podcast, I sit down with Seth Williams of Music for All. Well, he WAS with Music for All when we talked, anyway—now he’s attending law school! Seth Williams is the former Advocacy Coordinator for Music for All. Seth has been involved with Music for All and its programs for nearly ten years – […] The post Seth Williams, Advocacy Coordinator for Music for All appeared first on Kathleen Heuer.
Fran Kick
August 06, 2014 04:15 - 22 minutes - 32.2 MBJoining me on the podcast today is Fran Kick. He is a renowned author and speaker who has spent time as a band director and in clinical psychology. Fran served on the leadership staff of the Music For All Summer Symposium last month, and that’s where we sat down to talk. Here are the highlights […] The post Fran Kick appeared first on Kathleen Heuer.
Erin Fortune of Music For All
July 30, 2014 04:15 - 35 minutes - 49.7 MBI was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick, and whose secrets we might steal to be able to apply to […] The post Erin Fortune of Music For All appeared first on Kathleen Heuer.
Podcast: Promoting Your Music Program
July 10, 2014 23:58 - 19 minutes - 27.5 MBI’m proud to announce that I’m launching a new podcast called Promoting Your Music Program! This episode is a taste of what’s to come. I hope you enjoy it and find it useful! Look for new episodes every Wednesday, beginning July 30, 2014. Podcast coming soon: Promoting Your Music Program! #musicedClick To Tweet This podcast […] The post Podcast: Promoting Your Music Program appeared first on Kathleen Heuer.