Marketing Muscle Up Show With Richard Toutounji
507 episodes - English - Latest episode: 3 days ago -Join Richard Toutounji from COM Marketing as he takes you behind the scenes into the conversations and strategies to help you grow your fitness & wellness business and build the life you've always dreamed.
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Episodes
EP 198: The EMS Revolution: Reimagining The Future Of Fitness with Matt George
July 11, 2024 21:30 - 29 minutes - 27.2 MBWelcome back to the Marketing Muscle Up podcast show! In this episode, I sit down with Matt George, the director of XBody Australia, to delve into the world of EMS (Electrical Muscle Stimulation) technology. We discuss how this innovative fitness approach, which has taken Europe, the Middle East, and Brazil by storm, is now making its mark in Australia. Matt explains the incredible benefits of EMS for our clients and how it can help you reach a broader population of non-gym goers. Tune...
EP 197: Building a Thriving Fitness Community: How to Grow A Fitness Studio For The Long Term with Ben Fletcher From Listen To Your Body
July 04, 2024 21:30 - 30 minutes - 28.2 MBIn today's episode, I'm thrilled to chat with Ben Fletcher, the CEO and Director of Listen to Your Body. Ben has an impressive career in the fitness industry, having conducted over 500,000 workouts, signed up tens of thousands of members, and overseen $50 million in membership sales. In this episode Ben shares his insights on: How to stay in the fitness industry for the long game (he's been doing this for 23 years now!) How to build a thriving fitness franchise How to find and target ...
Ep 196 Staying Ahead of the Game: How To Beat Your Competition
June 27, 2024 22:00 - 11 minutes - 25.5 MBWelcome back to the Marketing Muscle-Up Podcast Show! I'm your host, Richard Totounji. In this episode, I dive into the importance of staying current and innovative in the ever-evolving fitness and wellness industry. Using the story of Blackberry's rise and fall as a backdrop, I draw parallels to our own businesses and emphasize the necessity of adapting to market changes. From ensuring your pricing and products align with market demands to maintaining the small details that set your brand ...
Ep 195 Crunching Numbers: Maximizing Your Average Dollar per Member in the Business
June 21, 2024 06:51 - 12 minutes - 29.4 MBWelcome back to the Marketing Muscle-Up Podcast Show! In this quick episode, I delve into the importance of knowing your average dollar amount per member per month. Inspired by a recent client visit, I discuss the pitfalls of relying too heavily on packs versus direct debits and how this impacts your revenue. I share actionable strategies to ensure your membership pricing aligns with your business needs, particularly for Pilates studios and other boutique fitness centers. Tune in to learn h...
Ep. 194 The Power of Owner-Operators in the Fitness Industry | Marketing Muscle Up Podcast
May 30, 2024 22:00 - 7 minutes - 17 MBWelcome back to the Marketing Muscle-Up podcast! In this episode, I'm recording from my car while stuck in traffic after visiting several client studios in Brisbane, Queensland. Today, I'm reflecting on the current state of the fitness industry and sharing some insights into what it takes to succeed. One key takeaway is the importance of the owner-operator model. When business owners are actively involved in their business, even if not directly teaching classes, their business tends to flour...
Ep. 193 The Future of Active Aging with Ken Baldwin
May 24, 2024 03:30 - 25 minutes - 35.6 MBWelcome to another episode of the Marketing Muscle Up Podcast Show! Today, Richard Toutounji talks with Ken Baldwin, Director of Perform Better Australia and founder of the Healthy Aging Institute. They discuss the booming trend of active aging, debunk myths about older adults in fitness, and explore how fitness professionals can tap into this growing market. Don't miss out on this insightful conversation! Timestamps: 00:00 - Introduction 00:46 - Importance of the aging demographic in fit...
Ep. 192 From Personal Trainer to Franchisor of Stepz Fitness: Sam Waller's Journey and Strategies for Growth
April 10, 2024 23:00 - 30 minutes - 69.1 MBIn our latest session, Join me and Sam Waller of Stepz Fitness Franchise as we dive deep into valuable insights and tips for success. With discussions ranging from perseverance to marketplace dynamics, this episode is packed with wisdom!Sam Waller is an influential leader in the Fitness Industry. Having achieved what most could never dream of in a life-time going from PT to Franchisee to ultimately becoming the Franchisor of Stepz Fitness. He will be the first to admit the path hasn't been ...
Ep. 191 Simplifying Numbers:Insights from Gavin Smith on Profit, Strategy, and Management
April 04, 2024 00:00 - 38 minutes - 89.3 MBDive into our latest podcast session! Meet Gavin, the brilliant mind behind The Profit Analyst podcast! Gavin's on a mission to empower business owners through their numbers. Join me and Gavin as we discuss simplifying business numbers, understanding the profit formula, and managing multiple businesses. Click on the link in our bio to listen now
Ep. 190 Pilates Perspectives:Insights from Robyn Rix on History, Method, and Growth
March 28, 2024 00:00 - 29 minutes - 40.5 MBJoin us in this episode as Robyn Rix takes us on a journey through the world of Pilates. From its origins with Joseph Pilates to its modern adaptations, Robyn delves into the history and methods of this popular exercise form. Discover how she transitioned from student to studio owner, learning valuable lessons along the way. Robyn also shares insights into marketing strategies for Pilates studios and the role of organizations like the Pilates Association of Australia in advancing the industr...
Ep. 189 Turning Chaos Into Success: Behind the scenes of the fitness industry
December 27, 2023 22:00 - 42 minutes - 57.9 MB🎙️Glen Taylor has a behind the scene hit show “Taylor Made Chaos”, exposing the unseen parts of the fitness industry. Former army personnel turned Torque APAC Sales Director at TalkFitness and Fit Into Shape, Glen shared valuable tips for maximising gym/studio setups, and touched on the exciting up and coming booming fitness scene in the Asia Pacific. In this episode We dive into the depths of the fitness industry, equipment sales, and Glen's incredible career journey, along with his hit ...
Ep. 188 Rumble boxing looking for the KO: Matt Gordin & Brendan James tale of the tape.
December 21, 2023 10:00 - 41 minutes - 38.1 MBRUMBLE BOXING CEO’S LOOKING FOR THE KO IN AUS🥊 Heavyweights in the Fitness industry Matt Gordin and Brendan James are bringing one of the biggest brands in the US to the land Down Under.🦘 With an impressive track record of bringing brands to Aussies like Cyclebar, Club Pilates, StretchLab, and more, These brother-in-laws are taking their game to a whole new level with Rumble boxing.🔥 Uncover explosive growth tales, and a glimpse into the future of wellness domination in Australia. Dive...
Ep. 187 From 1 to 268 Studios: Cameron Falloon Journey Unveiled
December 07, 2023 05:06 - 39 minutes - 90.5 MBMeet Cameron Falloon, founder of the BFT Studios.🔥 From humble beginnings in 2016 to landing a $60 MILLION DOLLAR CASH UPFRONT DEAL, expanding to the USA with Xponential Fitness just 4 years later!🤯Cameron currently has 59,000 members, 286 Studios and a tonne of stories gained along the way! Take a ride with me on Cameron’s journey from training the late Princess Diana to 268 studios later. A personal trainer turned franchising Power House 💪, touching on the crucial role of trust, innovatio...
Ep. 186 762% INCREASE in Weekly Membership Revenue
November 30, 2023 01:15 - 51 minutes - 117 MBRevolutionising Gyms: Lizelle Pelser's 30-Year Fitness Odyssey Unveiled! 🏋️♀️ Join Richard and Lizelle in this Podcast Extravaganza as they delve into the transformative journey of Go Girl Physique. From $8 to $69 memberships, retention strategies, and business model shifts—get ready for a rollercoaster of gym success! 🚀🎙️
Ep. 185 The Right Path to Success in Fitness Business: Finding Your Perfect Fit
October 06, 2023 04:27 - 14 minutes - 13.6 MBExplore the essential factors for growing your business, especially in the fitness industry. We break down your options, from group programs to one-on-one coaching and marketing agencies, helping you make the right choice. Discover how 'COM MARKETING NINJA PROGRAM' can be your trusted guide to achieving lead generation and member growth effortlessly. If you're eager to see your business thrive, watch now and learn how to take the next step towards your goals!
Ep. 184 Don't Miss Out on 42.7% of Your Clientele with Jen Dugard
September 28, 2023 02:22 - 37 minutes - 84.9 MBExplore the world of fitness marketing and learn how to connect with a special audience: mums! Watch as Richard Toutounji chats with Fitness Business Coach Jen Dugard in this eye-opening episode. They'll discuss why it's time to ditch the 'get your pre-baby body back' idea and instead focus on creating a fitness space that works for mums. Get tips on safety, keeping clients happy, using the right words in marketing, and more. Plus, Jen shares her 17-year journey in the industry with a a miss...
Ep. 183 Sales Strategies Unleashed: New Approach to Sales
August 17, 2023 00:00 - 49 minutes - 113 MBA sales expert with over 30 years of experience in the fitness industry, who's won awards, shared stages with Tony Robbins, and earned nicknames like "Sales Doctor" and "Dr. J." Steve Jensen's journey from the early days of a nascent fitness industry to becoming an international sales and communication expert is awe-inspiring. He's a living testament to the transformative power of passion and dedication. If you've ever wondered how to achieve stress-free, efficient, and confident sales in th...
Ep 182: 5 Tips to be Consistent with your Marketing
August 15, 2023 08:00 - 15 minutes - 36.5 MBAdaptation is the name of the game. Discover how changing your mindset from external concerns to growth opportunities can make all the difference. Learn how to reset your business plan, focus on active paying members, embrace advertising for sustained growth, and tap into the power of community.
Ep 181 Wellness Revolution with Grant Ian Gamble
June 27, 2023 23:30 - 47 minutes - 110 MBRichard is joined by Grant Ian Gamble on this episode to talk about the wellness revolution that is hitting the fitness industry. With years of industry expertise and a proven track record, Ian shares his secrets and strategies for transforming struggling fitness clubs into flourishing success stories. 💪 Tune in and gain valuable insights, actionable tips, and insider knowledge as Ian Grant Gamble takes you on a journey towards creating a thriving wellness revolution that will skyrocket you...
Ep 180 Going the extra mile: Why Patrick Farmer is running around Australia for the voice
April 18, 2023 23:00 - 37 minutes - 86.7 MBIn this episode of The Marketing Muscle Up Podcast, our special guest, Pat Farmer, is a Sport Relations Manager and International Running Events expert who uses his passion for running to raise funds for charity. In this episode, Pat shares his journey from charity runner to sports relations manager and his experiences in managing international running events. 🙌 Tune in to discover how Pat's love for running has positively impacted both the fitness industry and charitable organizations.💯 P...
Ep 179 Aus Fitness Industry Conference & Trade Show 2023 with Shaun Krenz 💯
March 28, 2023 22:00 - 26 minutes - 35.8 MBIn this episode of Marketing Muscle Up Show, we have Shaun Krenz, founder of the AusFitness Expo, one of the largest fitness expos in Australia. 🙌 As an industry expert, Shaun shares his secrets for bringing the fitness industry together and what's in store for this year's show. 💯 This episode is a must-listen to gain insights from one of the best in the business. Tune in and learn how to elevate your events and make them a success.💪 PS. Whenever you’re ready, here are 3 ways I can help y...
Ep 178 Should I drop my prices in a recession? 💯
March 17, 2023 01:16 - 31 minutes - 43.7 MBAs interest rates fluctuate and the economy shifts, fitness businesses need to be strategic about their pricing. In this episode, we dive into what that means for your pricing strategies, covering everything from consumer behaviour to inflation-proofing. 💯 Find out what you need to know to succeed in a recession. Tune in and learn everything you need to know to develop a successful pricing strategy in the fitness industry. 🙌 PS. Whenever you’re ready, here are 3 ways I can help you to grow...
Ep 177 The Untapped Niche of Disability Fitness with Scott Hunt 💯
March 14, 2023 22:13 - 43 minutes - 100 MBLooking to grow your fitness business while making a positive impact on the disability community? 💯 Join us as we chat with Scott Hunt, founder of Fit Your Ability, as he shares his inspiring journey of moving into the disability support sector. Discover how Scott's unique approach to disability fitness can help PTs tap into the last untapped niche in the industry and cater to all abilities. 🙌 Plus if you want to know what it takes to get registered for NDIS, Schott talks us through it. ...
Ep 176 How up open up a successful Pilates studio with Abbie Whittaker 🔥
March 07, 2023 22:14 - 29 minutes - 68.1 MBJoin us as we talk to Abbie Whittaker, founder of Inflow Pilates Studio and Inflow Active, as she shares her experiences and lessons learned in building a successful wellness business. 💯 From overcoming challenges to marketing strategies, Abbie provides valuable insights for anyone interested in starting their own fitness or wellness business. 🙌 Tune in and learn from her biggest business mistakes and how she turned them into lessons for growth and success.🔥 PS. Whenever you’re ready, ...
Ep 175: How to attract the aging population (what are we doing wrong!) with Jill Healy Quintard 💯
March 03, 2023 01:55 - 32 minutes - 45 MBIn this episode of the Marketing Muscle Up podcast, host Richard Toutounji speaks with Jill Healy Quintard, a seasoned professional in the fitness industry. 🙌 Jill shares his experience and expertise on how fitness business owners can break barriers and build strength in their businesses. Tune in to learn from Jill's journey and be motivated to start your own successful fitness venture, no matter where you are on your path to business growth and success!💯 PS. Whenever you’re ready, here ar...
Ep 174: Expert strategies for fitness professionals to build wealth and live life on your terms 💯
February 24, 2023 08:15 - 39 minutes - 54.8 MBAs a fitness professional, you're passionate about transforming lives through fitness. However, growing your business can be challenging, especially when you're not getting enough leads from your marketing efforts. 🙌 In this episode, we'll explore the latest trends and expert insights to help you double down on your fitness business. Whether you're a personal trainer, gym owner, or studio operator, we'll share practical strategies that you can implement right away to attract more clients a...
Ep 173: Continuous learning is not an option, it’s a requirement in scaling up in fitness marketing with Hays Daewoud
December 14, 2022 06:07 - 37 minutes - 51.2 MBThe fitness industry is changing. It’s not just about what you do in the gym anymore—it’s about how you market yourself and your brand. 💯 In this podcast episode with Hays, learn how to continuously learn and scale up in fitness marketing! Tune in!🙌 PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 1. Join our Facebook Community ‘Crush Your Fitness Marketing’ and get access to simple lead gen strategies for fitness pros. Click here to join. 2. Want to ru...
S5 Ep 173: Continuous learning is not an option, it’s a requirement in scaling up in fitness marketing with Hays Daewoud
December 14, 2022 06:07 - 37 minutes - 51.2 MBThe fitness industry is changing. It’s not just about what you do in the gym anymore—it’s about how you market yourself and your brand. 💯 In this podcast episode with Hays, learn how to continuously learn and scale up in fitness marketing! Tune in!🙌 PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 1. Join our Facebook Community ‘Crush Your Fitness Marketing’ and get access to simple lead gen strategies for fitness pros. Click here to join. 2. Want to ru...
S5 Ep 172: The secret to finding staff for your fitness business in 2023 with Simon Mcdonald💯
December 06, 2022 22:00 - 31 minutes - 29.5 MBIf you’ve been struggling to find staff over the last 2 years, you’re not alone! It’s harder than ever to find good staff to help you grow your fitness business. In this episode, I talked with fitness expert and business owner Simon Mcdonald about the secret places you can find staff for your business as well as what we can expect from the fitness industry in 2023. 💯 Listen in as they discuss how you can capitalize on these great opportunities for growth!🙌 PS. Whenever you’re ready, here...
S5 Ep 172: The secret to finding staff for your fitness business in 2023 💯
December 06, 2022 22:00 - 31 minutes - 29.5 MBIf you’ve been struggling to find staff over the last 2 years, you’re not alone! It’s harder than ever to find good staff to help you grow your fitness business. In this episode, I talked with fitness expert and business owner Simon Mcdonald about the secret places you can find staff for your business as well as what we can expect from the fitness industry in 2023. 💯 Listen in as they discuss how you can capitalize on these great opportunities for growth!🙌 PS. Whenever you’re ready, here...
Ep 172: The secret to finding staff for your fitness business in 2023 with Simon Mcdonald💯
December 06, 2022 22:00 - 31 minutes - 29.5 MBIf you’ve been struggling to find staff over the last 2 years, you’re not alone! It’s harder than ever to find good staff to help you grow your fitness business. In this episode, I talked with fitness expert and business owner Simon Mcdonald about the secret places you can find staff for your business as well as what we can expect from the fitness industry in 2023. 💯 Listen in as they discuss how you can capitalize on these great opportunities for growth!🙌 PS. Whenever you’re ready, here...
Ep 171: The biggest mistake you’re making in your marketing (& how to fix it in 2023) 🙌
December 05, 2022 22:00 - 9 minutes - 12.5 MBThe biggest mistake you can make in your marketing is not being consistent. 💯 What are you doing in your marketing? Take a look back at what you have done and try doubling or even tripling it. You will see an increase in results. In this podcast episode, we'll discuss some killer hacks that can help ensure that you're making the most out of your marketing efforts. Tune in now!🙌 PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 1. Join our Facebook Communi...
S5 Ep 171: The biggest mistake you’re making in your marketing (& how to fix it in 2023) 🙌
December 05, 2022 22:00 - 9 minutes - 12.5 MBThe biggest mistake you can make in your marketing is not being consistent. 💯 What are you doing in your marketing? Take a look back at what you have done and try doubling or even tripling it. You will see an increase in results. In this podcast episode, we'll discuss some killer hacks that can help ensure that you're making the most out of your marketing efforts. Tune in now!🙌 PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 1. Join our Facebook Communi...
S5 Ep 170: How to plan, launch & run a successful fitness challenge 💪
December 05, 2022 01:48 - 16 minutes - 22.1 MBDo you run a fitness business? Have you ever considered running a challenge for your customers? 🤔 If not, you should. Challenges are one of the easiest ways to get people to try something new and stick with it. They're also an easy way to get people to make meaningful changes in their lives. 💯 But how do you craft a challenge that will appeal to the different personalities in your target audience? How do you design a challenge that fits their needs and makes them feel supported? Well, ...
Ep 170: How to plan, launch & run a successful fitness challenge 💪
December 05, 2022 01:48 - 16 minutes - 22.1 MBDo you run a fitness business? Have you ever considered running a challenge for your customers? 🤔 If not, you should. Challenges are one of the easiest ways to get people to try something new and stick with it. They're also an easy way to get people to make meaningful changes in their lives. 💯 But how do you craft a challenge that will appeal to the different personalities in your target audience? How do you design a challenge that fits their needs and makes them feel supported? Well, ...
S5 Ep 169: How to UNLEASH your fitness business in 2023 💪
December 01, 2022 22:00 - 27 minutes - 37.3 MBLast week, our 2-day Immersive brought the best fitness and wellness businesses together. 💯 The experience was truly inspiring and motivated our marketing ninjas to hit the ground running in 2023. We are so grateful to have had the opportunity to bring everyone together and create an unforgettable experience.💪 In this podcast, Ev & Richard talked about some of their favourite moments from the event including how to bounce forward into 2023 (with Sam Cawthorn) and How to dominate your local...
Ep 169: How to UNLEASH your fitness business in 2023 💪
December 01, 2022 22:00 - 27 minutes - 37.3 MBLast week, our 2-day Immersive brought the best fitness and wellness businesses together. 💯 The experience was truly inspiring and motivated our marketing ninjas to hit the ground running in 2023. We are so grateful to have had the opportunity to bring everyone together and create an unforgettable experience.💪 In this podcast, Ev & Richard talked about some of their favourite moments from the event including how to bounce forward into 2023 (with Sam Cawthorn) and How to dominate your local...
S5 Ep 168: Fitness industry marketing predictions for 2023 with Barrie Elvish & Justin Tamsett 💯
November 30, 2022 22:00 - 49 minutes - 67.4 MB2023 is just around the corner and the fitness industry is buzzing with excitement about the opportunities that lie ahead. 🙌 This coming year is going to be an exciting year for fitness business owners, with new and innovative ways to do marketing. So if you're looking for a new way to scale up your business, make sure you keep your eye on the latest marketing trends in the fitness industry. 💪 This was a special LIVE episode filmed at our COM Marketing Immersive Event. In this podcast, Ric...
Ep 168: Fitness industry marketing predictions for 2023 with Barrie Elvish & Justin Tamsett 💯
November 30, 2022 22:00 - 49 minutes - 67.4 MB2023 is just around the corner and the fitness industry is buzzing with excitement about the opportunities that lie ahead. 🙌 This coming year is going to be an exciting year for fitness business owners, with new and innovative ways to do marketing. So if you're looking for a new way to scale up your business, make sure you keep your eye on the latest marketing trends in the fitness industry. 💪 This was a special LIVE episode filmed at our COM Marketing Immersive Event. In this podcast, Ric...
Ep 167: Women are taking charge in today's fitness industry with Rebekah Strachan 🙌
November 30, 2022 02:11 - 40 minutes - 55.7 MBTraditionally the fitness industry has been a little male dominated 😀 But women are taking the lead and making their mark as entrepreneurs, innovators, and leaders in this industry. 💯 In this episode, we talk with Rebekah Stratan, founder of RBB Fitness Studio - Australia’s first HIIT-to-the-beat workout experience. She talks about how she built her business from the ground up and shares some tips for women (& men) who are building their own fitness businesses.🙌 PS. Whenever you’re ready, ...
S5 Ep 167: Women are taking charge in today's fitness industry with Rebekah Strachan 🙌
November 30, 2022 02:11 - 40 minutes - 55.7 MBTraditionally the fitness industry has been a little male dominated 😀 But women are taking the lead and making their mark as entrepreneurs, innovators, and leaders in this industry. 💯 In this episode, we talk with Rebekah Stratan, founder of RBB Fitness Studio - Australia’s first HIIT-to-the-beat workout experience. She talks about how she built her business from the ground up and shares some tips for women (& men) who are building their own fitness businesses.🙌 PS. Whenever you’re ready, ...
Ep 166: 3 ways to have Longevity in fitness marketing with Amanda Bracks💯
November 16, 2022 02:15 - 31 minutes - 43.3 MBThe way we market our fitness business is always changing. It's important to keep up with new trends and technologies, but it's also important to have longevity in your marketing so that you're not always trying to reinvent the wheel.🙌 In this podcast, Amanda Bracks shares 3 ways you can have longevity in your fitness marketing and keep it relevant for years to come.💯 PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 1. Join our Facebook Community ‘Crush Y...
S5 Ep 166: 3 ways to have Longevity in fitness marketing with Amanda Bracks💯
November 16, 2022 02:15 - 31 minutes - 43.3 MBThe way we market our fitness business is always changing. It's important to keep up with new trends and technologies, but it's also important to have longevity in your marketing so that you're not always trying to reinvent the wheel.🙌 In this podcast, Amanda Bracks shares 3 ways you can have longevity in your fitness marketing and keep it relevant for years to come.💯 PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 1. Join our Facebook Community ‘Crush Y...
S5 Ep 165: Protecting yourself from your business 💪
November 11, 2022 01:14 - 17 minutes - 23.5 MBHave you ever had a bad day? You know, one of those days where everything seems to be going wrong. Maybe you're feeling overwhelmed by all the things you have to do, or maybe you're just not feeling yourself. Whatever it is, it can be hard to get anything done when you're feeling like this.❌ And what happens to your business on days like this when you are the business?🤔 In this episode, we talk about how to protect your business and keep things running smoothly - even on your worst day...
Ep 165: Protecting yourself from your business 💪
November 11, 2022 01:14 - 17 minutes - 23.5 MBHave you ever had a bad day? You know, one of those days where everything seems to be going wrong. Maybe you're feeling overwhelmed by all the things you have to do, or maybe you're just not feeling yourself. Whatever it is, it can be hard to get anything done when you're feeling like this.❌ And what happens to your business on days like this when you are the business?🤔 In this episode, we talk about how to protect your business and keep things running smoothly - even on your worst day...
S5 Ep 164: How to out-beat your nearest fitness competitor 💯
November 10, 2022 00:20 - 15 minutes - 21.1 MBWhen you're starting a new fitness business, it can be tempting to try to be all things to all people.🙌 And I know it doesn’t make sense - but it’s true when they say you have to niche down to scale up. It’s one of the most important things you can do to start growing your business. When you have a niche, you know your audience and what they want. And when you know your audience, everything else is easier: from marketing to product development to customer service.💯 So if you're looking fo...
Ep 164: How to out-beat your nearest fitness competitor 💯
November 10, 2022 00:20 - 15 minutes - 21.1 MBWhen you're starting a new fitness business, it can be tempting to try to be all things to all people.🙌 And I know it doesn’t make sense - but it’s true when they say you have to niche down to scale up. It’s one of the most important things you can do to start growing your business. When you have a niche, you know your audience and what they want. And when you know your audience, everything else is easier: from marketing to product development to customer service.💯 So if you're looking fo...
Ep 162: How to 4x your outdoor fitness business with Kate Mackie 🙌
November 09, 2022 05:52 - 39 minutes - 54.9 MBYou're in the fitness business industry, and you've been doing it for a while. You've gotten to where you are, but now you're asking yourself: "What's my next move?" "How do I stay current in the era of fitness business game?" The truth is, it's not easy to stay on top of everything that's happening in your industry. But it's also not impossible. 🙌 In this episode, Kate Mackie, owner of Run It By Kate, shares how she was able to 3-4x her business within 2 years despite the presence o...
S5 Ep 162: How to 4x your outdoor fitness business with Kate Mackie 🙌
November 09, 2022 05:52 - 39 minutes - 54.9 MBYou're in the fitness business industry, and you've been doing it for a while. You've gotten to where you are, but now you're asking yourself: "What's my next move?" "How do I stay current in the era of fitness business game?" The truth is, it's not easy to stay on top of everything that's happening in your industry. But it's also not impossible. 🙌 In this episode, Kate Mackie, owner of Run It By Kate, shares how she was able to 3-4x her business within 2 years despite the presence o...
Ep 161: Why following TikTok advice will destroy your business growth
November 08, 2022 06:49 - 6 minutes - 6.31 MBYou want to grow your business. You know you need a solid strategy, but you don't know where to start. You see all these Tik Tok Reels that promise to help you, but is it all just hype? 🤔 You're not alone. Many businesses are caught up in the frenzy of the Tik Tok Reel craze, and they end up falling into the same trap: They get so focused on short-term tactics and hacks that they lose sight of what's really important—their long-term growth. ❌ In this podcast episode, we're going to talk ...
S5 Ep 161: Why following TikTok advice will destroy your business growth
November 08, 2022 06:49 - 6 minutes - 6.31 MBYou want to grow your business. You know you need a solid strategy, but you don't know where to start. You see all these Tik Tok Reels that promise to help you, but is it all just hype? 🤔 You're not alone. Many businesses are caught up in the frenzy of the Tik Tok Reel craze, and they end up falling into the same trap: They get so focused on short-term tactics and hacks that they lose sight of what's really important—their long-term growth. ❌ In this podcast episode, we're going to talk ...