Welcome back to the Marketing Muscle-Up Podcast Show! I'm your host, Richard Totounji. In this episode, I dive into the importance of staying current and innovative in the ever-evolving fitness and wellness industry. Using the story of Blackberry's rise and fall as a backdrop, I draw parallels to our own businesses and emphasize the necessity of adapting to market changes. From ensuring your pricing and products align with market demands to maintaining the small details that set your brand apart, this episode is packed with insights to help you stay ahead of the competition.