Ep. 193 The Future of Active Aging with Ken Baldwin

Marketing Muscle Up Show With Richard Toutounji

English - May 24, 2024 03:30 - 25 minutes - 35.6 MB
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Previous Episode: Ep. 192 From Personal Trainer to Franchisor of Stepz Fitness: Sam Waller's Journey and Strategies for Growth

Next Episode: Ep. 194 The Power of Owner-Operators in the Fitness Industry | Marketing Muscle Up Podcast

Welcome to another episode of the Marketing Muscle Up Podcast Show! Today, Richard Toutounji talks with Ken Baldwin, Director of Perform Better Australia and founder of the Healthy Aging Institute. They discuss the booming trend of active aging, debunk myths about older adults in fitness, and explore how fitness professionals can tap into this growing market. Don't miss out on this insightful conversation!

Timestamps:

00:00 - Introduction

00:46 - Importance of the aging demographic in fitness

02:24 - Ken Baldwin's background and passion for healthy aging

05:19 - Overview of Perform Better Australia and the Healthy Aging Institute

08:23 - Growth trends in active aging

12:24 - How to market to the aging population16:11 - Creating a welcoming fitness environment for older adults

21:35 - Predictions for the future of active aging in Australia

23:54 - Special discount for the Healthy Aging Summit

Tune in now to gain practical tips and strategies from one of the leading experts in the field!

We have a special offer for our listeners! Use code HAS50 for $50 off your registration to the Healthy Aging Summit on May 31, 2024, in Brisbane. 🌟 https://healthyageingsummit.com.au/