Connor Blakley, Founder of Youth Logic

Wharton Marketing Matters

English - March 14, 2024 07:00 - 24 minutes - 33.3 MB
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Previous Episode: Branding & Gen Z with Zora Fabiana Reed

Next Episode: Emily May, President, Co-Founder and Lead Executive Officer of Right To Be

Wharton's Barbara Kahn and Dr. Americus Reed speak with Connor Blakley, the founder of Youth Logic about the founding of the company, reaching Gen Z with marketing, what brands are getting wrong about marketing to Gen Z, and more.

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