Branding & Gen Z with Zora Fabiana Reed

Wharton Marketing Matters

English - March 14, 2024 07:00 - 27 minutes - 38.4 MB
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Previous Episode: Pauline Brown, Longtime Leader in the Luxury Goods Sector

Next Episode: Connor Blakley, Founder of Youth Logic

Wharton's Barbara Kahn and Dr. Americus Reed speak with Americus' daughter, Zora Fabiana Reed, about branding to Gen Z, brand identity, brand positioning, new brands vs established brands, and more.

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