In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books.

We are talking about personal branding and business resilience during a major crisis.

In this episode:

How Mark Schaefer became an entrepreneurRedefining relevancy during a major crisisNonconformity as a key marketing skillResistance to being a personal brandThe power of being knownThe four things all known people doThe biggest mistakes when building a brandPivoting a brandGrape lollipops on the web

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