In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books. We are talking about personal branding and business resilience during a major crisis. 

In this episode How Mark Schaefer became an entrepreneur Redefining relevancy during a major crisis Nonconformity as a key marketing skill Resistance to being a personal brand The power of being known The four things all known people do The biggest mistakes when building a brand Pivoting a brand Grape lollipops on the web Links

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