Marketing News Canada
468 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 5 ratingsCanada's #1 show about all things marketing, advertising & communications hosted by:
-Darian Kovacs, Indigenous business leader and Managing Partner of Jelly Digital Marketing and PR
-Ted Lau, owner of digital marketing agency Ballistic Arts
-Daryl Louie, Co-Founder and CEO of AntiSocial Media Solutions
-Shelley McArthur-Everett, Founder & President, SMC Communications Inc.
-Jyll Saskin Gales, Digital Marketing Consultant, Jyll.ca
We’ve had guests from Google, LEGO, Spotify, Starbucks and thought leaders like Seth Godin, Guy Kawasaki, Neil Patel, Malcolm Gladwell and DHH. The hosts aim to unearth tips, tricks, and insights from the best marketers and business leaders from Canada and around the world. Presented by Marketing News Canada
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Episodes
Mary DePaoli (Royal Bank of Canada)
March 14, 2024 15:00 - 36 minutes - 33.1 MBThe one where Darian chats with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and 2024 Marketing, Advertising, PR and Communications Hall of Fame Inductee, about: Mary’s journey to her current position with RBC The RBC Foundation Mary’s insights on marketing trends And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, ...
Helen Kontozopoulos (ODAIA)
February 05, 2024 16:00 - 37 minutes - 34.1 MBThe one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about: her journey from marketing to AI / Tech the mindset that is critical to establish before using tools in your industry AI and how to prep for it in post secondary Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and...
Jessica Jensen (Indeed)
January 04, 2024 16:00 - 37 minutes - 33.9 MBThe one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about: How Indeed became the world's largest employment platform B2P rather than B2B or B2C Marketing opportunities and challenges in 2024 And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding req...
Judy Lewis + Deborah Weinstein (Strategic Objectives)
December 28, 2023 16:00 - 45 minutes - 42 MBThe one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about: Their origin stories and journeys in Public Relations and Communications Being a woman-owned PR company at a time when the industry was dominated by men Stories from their time in PR And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, po...
Patrick Chandler (FightCamp)
December 21, 2023 16:00 - 47 minutes - 43.4 MBThe one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about: How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M! What Patrick learnt most from Y Combinator How to address diminishing returns on your Cost-Per-Acquisition costs Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help y...
Lucas Béland (Goloot)
December 18, 2023 16:00 - 39 minutes - 36.1 MBThe one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about: The evolution of Goloot How a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech space Finding an opportunity in the online advertising space to achieve fast growth Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups ...
Matthew Tsang (AndHumanity)
December 14, 2023 16:00 - 45 minutes - 41.8 MBThe one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about: How the notion DEI and Marketing really work together What brands have done wrong around DEI and what to do about it Why representation matters Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding r...
Liz Geraghty (Wendy's)
December 13, 2023 16:00 - 29 minutes - 26.9 MBThe one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about: Wendy's authenticity in brand voice and tone Wendy's growth strategy in Canada Sassiness and fun as it connects to a challenger brand Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable ...
Leticia Manzanares (Return-It)
December 11, 2023 16:00 - 50 minutes - 46.4 MBThe one where Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about: Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recycling Her secret to career growth Newcomers, diversity and leadership Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky b...
Eric Morris (Google Canada)
November 30, 2023 16:00 - 40 minutes - 37.4 MBThe one where Darian chats for a second time with Eric Morris, Head of Retail at Google Canada, about: Current trends in consumer spending Advertising advice for retailers around the holidays And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converti...
Christie Horsman (Thinkific)
November 20, 2023 16:00 - 38 minutes - 35.5 MBThe one where Ted Lau at Ballistic Arts chats with Christie Horsman, Vice President of Marketing at Thinkific,, about: Christie’s journey to her position with Thinkific The keys to being a successful senior leader in marketing Future of Creator Economy and B2B Marketing And all things dijon mustard! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, po...
Paul Briggs (eMarketer/Insider Intelligence)
November 14, 2023 16:00 - 42 minutes - 39.2 MBThe one where Sarah Stockdale from Growclass chats with Paul Briggs, Principal Analyst at Insider Intelligence (eMarketer) Canada, about: Paul’s origin story and his journey to his role with Insider Intelligence Marketing in Canada vs. the US The future direction for Insider Intelligence (eMarketer) Canada And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build ...
Nick Lammie (EA SPORTS)
November 09, 2023 16:00 - 38 minutes - 35.1 MBThe one where Amanda Smith from Monday Creative chats with Nicholas Lammie, Global Campaign Director for the FC Brand at Electronic Arts (EA), about: Nick’s journey to his position at EA The recent EA SPORTS FC re-brand Future directions for EA SPORTS Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no c...
Matt Rivard (Google Canada)
November 06, 2023 16:00 - 47 minutes - 43.6 MBThe one where Darian chats with Matt Rivard, Director of Strategy and Product for Google Canada, about: Google’s use of AI The impact of AI on the marketing & advertising industry And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more tra...
Valerie Walker (Business + Higher Ed Roundtable)
October 26, 2023 15:00 - 30 minutes - 27.8 MBThe one where Darian chats with Valerie Walker, CEO of the Business & Higher Education Roundtable (BHER), about: The origin and purpose of the Business & Higher Education Roundtable (BHER) Advice on how sector councils can work with post-secondary institutions to address skills gaps The role of Continuing Education in career development The benefits of Work-Integrated Learning (WIL) for employers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Spe...
Danielle Trevino (Crayola)
October 23, 2023 15:00 - 24 minutes - 22 MBThe one where Darian chats with Dani Trevino, Social Media Marketing Strategist at Crayola about: Dani’s journey to working for Crayola The Crayola Factory And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups...
Steve Mossop (Leger)
October 16, 2023 15:00 - 34 minutes - 31.4 MBThe one where Daryl Louie chats with Steve Mossop, Executive Vice President of Leger Vancouver, about: Steve’s origin story AI trends in Market Research Accurate election polling and what it means for the industry Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get starte...
Ellen Graf-Martin (Hall of Fame Recipient)
October 12, 2023 15:00 - 39 minutes - 35.8 MBThe one where Darian chats with Ellen Graf-Martin, Founder and President of Graf-Martin Communications and one of the inductees for the 2023 Marketing, Advertising, PR, and Communications Hall of Fame, about: How Graf-Martin Communications supports their clients The Table: a group of Canadian Christian women in positions of leadership and influence What it’s like being a female entrepreneur in a male-dominated industry Sign up for the Marketing News Canada e-newsletter at www.marketingn...
Raven Opatovsky (Tim Hortons)
October 09, 2023 15:00 - 26 minutes - 24.4 MBThe one where Sydney Vardja chats with Raven Opatovsky, Head of Media & Digital Marketing at Tim Hortons, about: Raven’s journey to her position with Tim Hortons Her favourite brands and trends right now Future direction for Tim Hortons And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no codin...
Adam Gellert (HiredHippo)
October 02, 2023 15:00 - 26 minutes - 24.3 MBThe one where Darian chats with chats with Adam Gellert, Founder of HiredHippo and Linkus Group, about: What HiredHippo is doing to help great employers and qualified applicants find each other How HiredHippo differs from other recruitment platforms And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable ...
Natasha Jung (Cold Tea Collective)
September 28, 2023 15:00 - 55 minutes - 51 MBThe one where Ted chats with Natasha Jung, Founder & CEO of Cold Tea Collective, about: How to curate stories for Asian audiences The model minority myth The future of marketing with AI and the ethical questions we have to answer Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone...
Bruce Qi (LaunchPad Technologies)
September 25, 2023 15:00 - 37 minutes - 34.2 MBThe one where Ted chats with Bruce Qi, Founder of Launchpad Technologies, about: The importance of “your people” when it comes to messaging and marketing Tips on how to set meeting rhythms to ensure marketers and other members of the organization stay in sync How to pivot an organization and keep marketing agile Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landi...
IAB SOTN (Full State of the Nation Workshop Recording)
September 22, 2023 15:00 - 1 hour - 61.8 MBThis is a unique episode where we share a full recording of the IAB SOTN State of the Nation 2023 Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off y...
Katrina German (Ethical Digital)
September 15, 2023 15:00 - 40 minutes - 37.4 MBThe one where Ted chats with Katrina German, CEO & Founder of EthicalDigital.ca, about: Social Media Marketing, it’s effects on mental health, and what we can do about it How to help Indigenous women get into the technology space And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding requir...
Jacqueline Simpson (Destination BC)
September 11, 2023 15:00 - 41 minutes - 38.3 MBThe one where Darian chats with Jacqueline Simpson, Global Brand Director at Destination BC about: Jacqueline’s journey to her current position with Destination BC Volunteering for the BC Chapter of the American Marketing Association Recent trends and changes in marketing And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky ba...
Stephen Shedletzky – Shed Inspires
August 29, 2023 15:00 - 39 minutes - 36.6 MBThe one where Darian chats with Author, Stephen Shedletzky, about: His new book: Speak-Up Culture: When Leaders Truly Listen, People Step Up The pillars of Speak-Up Culture How leaders can foster Speak-Up Culture within their organization And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no cod...
Jodi Kasten (Indeed)
August 22, 2023 15:00 - 28 minutes - 26.3 MBThe one where Chris Penner chats with Jodi Kasten, Managing Director at Indeed Canada about: Jodi’s role with Indeed Canada Indeed Canada’s new framework and how it benefits employers What employers can do to get better qualified candidates What job-seekers can do to find more well-suited jobs Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups a...
Xavier Mufraggi (SVN International)
August 04, 2023 15:00 - 41 minutes - 38 MBThe one where Sydney chats with Xavier Mufraggi, CEO of SVN International about: How Xavier started out in marketing at Kraft Foods His move to SVN International, a commercial real estate firm Xavier’s advice for CEOs and being successful in business And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizab...
Shani Gwin (pipikwan pehtakwan)
July 31, 2023 15:00 - 38 minutes - 35.3 MBThe one where Darian chats with Shani Gwin, Founder of pipikwan pehtakwan about: How the business got its name and the meaning behind it The work pipikwan pehtakwan did with The Juno Awards of 2023 Why Shani started pipikwan pehtakwan and the type of work they do for their Indigenous and non-Indigenous clients And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily bu...
AJ Tibando (Palette Skills)
July 27, 2023 15:00 - 43 minutes - 40 MBThe one where Darian chats with AJTibando, Co-Founder and Chief Strategy Officer at Palette Skills about: What “upskilling” is The origin of Palette Skills and their SalesCamp program And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more ...
Bryan Segal (Comscore)
July 13, 2023 15:00 - 25 minutes - 23.6 MBThe one where Darian chats with Bryan Segal, Senior Vice President at Comscore about: What Comscore does in Canada and globally How Comscore is different from other business performance measurement tools The Interactive Advertising Bureau (IAB) of Canada Bryan’s journey into marketing And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups...
Jody Anderson (First Nations Finance Authority)
July 04, 2023 15:00 - 26 minutes - 24.6 MBThe one where Darian chats with Jody Anderson, Strategy & Partnerships Advisor at First Nations Finance Authority about: What the First Nations Finance Authority does for Indigenous communities in Canada Inspiring success stories in Indigenous communities “Let’s Bond”, the FNFA Podcast Future hopes for the First Nations Finance Authority Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can ...
Saul Klein (Gustavson Brand Trust Index)
June 29, 2023 15:00 - 32 minutes - 30 MBThe one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business at the University of Victoria, about: The newly updated Gustavson Brand Trust Index Top ten trusted brands for this year Least trusted brands for this year How brands can become most trusted by consumers Predictions for next year’s Index Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News C...
Seth Godin (Author)
June 26, 2023 15:00 - 46 minutes - 42.7 MBThe one where Darian chats with Seth about: His new book The Song of Significance Unique places to find inspiration The differences between leadership and management Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signup...
Panos Siozos (LearnWorlds)
June 22, 2023 15:00 - 45 minutes - 42.1 MBThe one where Ted chats with Panos from LearnWorlds about: How LearnWorlds is changing how companies learn online Using bootstrap marketing to grow a company to a global powerhouse servicing 130 countries AI disruption and what's next for learning and humanity The most unique online course offered on LearnWorlds! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build lan...
How I Got a Job in Digital Marketing
June 19, 2023 15:00 - 59 minutes - 54.3 MBThe one where Darian chats with Jonathan Becker from Thrive Digital and Avery Swartz from Camp Tech about: Their journey getting involved with the Digital Marketing Industry The importance of putting yourself out there and learning from failure What they look for when recruiting new employees Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups a...
Kris Hodgson-Bright (Lethbridge College) & Camina Weasel Moccasin (Galt Museum)
June 15, 2023 15:00 - 39 minutes - 36.5 MBThe one where Ted chats with Kris Hodgson-Bright from Lethbridge College & Camina Weasel Moccasin from Galt Museum about: How this project tells Indigenous stories differently than the past Tips for Marketing Researchers when working with Indigenous Communities Why this project is important on local, provincial and national levels Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you...
Saul Klein (Gustavson School of Business)
June 12, 2023 15:00 - 30 minutes - 27.9 MBThe one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about: The Gustavson Brand Trust Index How people develop trust in brands What Saul expects to see for this year’s study How brands can gain trust with their consumers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you eas...
Steven Vanloffeld (eSupply Canada)
June 06, 2023 15:00 - 33 minutes - 30.8 MBThe one where Darian chats with Steven from eSupply Canada about: How Steven started eSupply Canada to drive revenue to the Indigenous community. Qualities that leaders should have. eSupply’s future development program that supports Indigenous youth. What motivates Steven as a business owner. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popup...
Shirley Lichti (Wilfrid Laurier University)
June 02, 2023 15:00 - 24 minutes - 22.6 MBThe one where Darian chats with Shirley from Wilfrid Laurier University about: How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook. The marketing textbook - it’s focus on sustainability and Canadian stories. The trends and changes Shirley sees in marketing education. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easil...
Michael Rodenburgh (Ipsos)
May 30, 2023 15:00 - 33 minutes - 30.6 MBThe one where Darian chats with Michael from Ipsos about: Michael’s beginning in political science studies and transition to market research Surveying to understand consumer needs and decisions How AI could change how we do market research Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding requ...
Crystal Carter (Wix)
May 19, 2023 19:00 - 37 minutes - 34.3 MBThe one where Darian chats with Crystal from Wix about: What is SEO and Wix’s built-in tools and capabilities Crystal’s journey that led her to join Wix Crystal’s tips for speakers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into...
Shawn Salewski (BDC)
May 09, 2023 15:00 - 31 minutes - 28.4 MBThe one where Chris chats with Shawn from BDC about: Shawn’s career journey in communications Actions BDC is taking to promote sustainability Supporting Indigenous students in their education and work BDC’s support of the mental health and wellbeing of entrepreneurs Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly cu...
Sarah Thompson (Dentsu)
May 05, 2023 15:00 - 43 minutes - 39.6 MBThe one where Darian chats with Sarah from Dentsu about: Advocating for journalism Understanding the fundamentals of processing information in the brain The lack of inclusivity and representation in data sets The two sides of attention in media: negative and positive Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly ...
Denise Amyot (Colleges and Institutes Canada)
April 28, 2023 15:00 - 31 minutes - 28.9 MBThe one where Darian chats with Denise from Colleges and Institutes Canada about: Who Colleges and Institutes Canada (CICan) serves as an organization Denise’s origin story and how she ended cup at CICan The rise of micro-credentials Denise’s advice for students Being on the board of Palette Skills Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, p...
Shane Gibson (The Professional Sales Academy)
April 20, 2023 15:00 - 35 minutes - 32 MBThe one where Chris chats with Shane from The Professional Sales Academy about: How Shane ended up becoming a sales professional The differences between B2B selling and B2C selling Utilizing social selling Misconceptions about being a sales professional Shane’s advice for people wanting to get into B2B sales Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build land...
Special Episode: How Universities and Colleges Are Integrating Career Development
April 17, 2023 19:00 - 32 minutes - 30.1 MBIn this episode of Marketing News Canada, Darian Kovacs hosted a special episode with JP Michel from SparkPath discussing how universities and colleges are integrating career development into their curriculum. Check out the video version of this chat here: https://www.youtube.com/watch?v=jiMzeKps4tc -- Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, pop...
Mike Morrison (Social Next)
March 31, 2023 15:00 - 25 minutes - 23.5 MBThe one where Darian chats with Mike from Social Next about: The expansion of Social Next across Canada Social Next’s online community. The upcoming conference in Vancouver called Social Pacific, and other upcoming conferences across the country. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no cod...
Annie Marsolais (BDC)
March 30, 2023 15:00 - 36 minutes - 33.2 MBThe one where Darian chats with Annie from BDC about: What is BDC (Business Development Bank of Canada): a bank for businesses and entrepreneurs Annie’s career journey in communications and marketing. The best ways to keep yourself up-to-date with the latest news and trends BDC’s integrated campaign, “The Bank of Ambitions”, targeted to help open doors for entrepreneurs from underserved backgrounds Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – ...
Jeremy Freedman and Ben Wise (Google)
March 20, 2023 15:00 - 33 minutes - 30.7 MBThe one where Cheryl chats with Jeremy and Ben from Google about: What is programmatic media and trends they expect to see How CTV will change over the years Understanding users and their consumer behaviour and adapting to it How AI will bring a greater demand of jobs to the industry Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky ...