Shirley Lichti (Wilfrid Laurier University)

Marketing News Canada

English - June 02, 2023 15:00 - 24 minutes - 22.6 MB - ★★★★★ - 5 ratings
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The one where Darian chats with Shirley from Wilfrid Laurier University about:

How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook. The marketing textbook - it’s focus on sustainability and Canadian stories. The trends and changes Shirley sees in marketing education.

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