Saul Klein (Gustavson Brand Trust Index)

Marketing News Canada

English - June 29, 2023 15:00 - 32 minutes - 30 MB - ★★★★★ - 5 ratings
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The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business at the University of Victoria, about:

The newly updated Gustavson Brand Trust IndexTop ten trusted brands for this yearLeast trusted brands for this yearHow brands can become most trusted by consumersPredictions for next year’s Index

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