Marketing is the Product Podcast
33 episodes - English - Latest episode: almost 3 years ago -Interviewing small business owners to learn how they share their work with the world. Hosted by Brandon Rollins & Pierson Hibbs from Pangea Marketing.
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Episodes
Wrapping Up Season Two
August 23, 2021 10:00 - 4 minutes - 3.28 MBBusiness is picking up, and we need a minute to catch our breath! We're wrapping up season two of the Marketing is the Product Podcast, and we'll be back in a few months with season 3! See you soon! ---------------------------------------------- Like what you hear? You can read more from us at https://marketingistheproduct.com. Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.
Eric Seropyan on Getting Your Small Business Ranked Higher in Google
August 02, 2021 10:00 - 54 minutes - 37.3 MBSEO and SEM expert Eric Seropyan is the founder of This Is My South Bay. Eric’s expertise is unique in that he specializes in international hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web. Join us this week as we get a masterclass in SEO from Eric, as well as actionable steps you can take to improve your business's rankings in Google. You can also check out his website. Social media includes ...
Maureen Mwangi on Building Brands & Helping Others
July 19, 2021 10:00 - 46 minutes - 32.1 MBMaureen Mwangi grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night. Today, Maureen is one of the most sought-after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and S...
Parker Stevenson on Keeping Small Businesses Profitable & Healthy
July 06, 2021 10:00 - 52 minutes - 36.4 MBParker Stevenson is a Partner and the Chief Business Officer at Evolved Finance. Evolved Finance is a bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses. Join us this week as we talk to Parker on the ways that you can keep your business healthy and thriving! Evolved Finance: LinkedIn, Facebook, Twitter, Instagram. Show Notes: 0:10 - Introduction 2:00 - Where and how did you get started? 7:00 - Golf and San Diego...
Homestead Phil and Homestead Jenn on Renting Chickens
June 21, 2021 10:00 - 52 minutes - 36.2 MBEver heard of renting chickens? This isn't just some far-fetched idea, it's a business - and a very successful one at that. Homestead Phil and Homestead Jenn are the founders of Rent the Chicken. They specialize in renting egg-laying chickens to people looking to bring one food source closer to their table. Join us this week as we talk about what their business is, how it works, and how they came up with this idea! Rent the Chicken website: http://www.rentthechicken.com/ Rent the Ch...
Homestead Phil and Homestead Jenn on Renting Chickens
June 21, 2021 10:00 - 52 minutes - 36.2 MBEver heard of renting chickens? This isn't just some far-fetched idea, it's a business - and a very successful one at that. Homestead Phil and Homestead Jenn are the founders of Rent the Chicken. They specialize in renting egg-laying chickens to people looking to bring one food source closer to their table. Join us this week as we talk about what their business is, how it works, and how they came up with this idea! Rent the Chicken website: http://www.rentthechicken.com/ Rent the Ch...
Interview with Brandon Rollins on the Formation of Pangea Marketing Agency
June 07, 2021 10:00 - 18 minutes - 13.1 MBWe're slammed with client work this week, so here's an episode from the vault. Join us this week as Pierson interviews Brandon on the formation of Pangea Marketing Agency. Find out how we, as a company, got started, as well as a bit of Brandon's backstory.
James Breakwell on How to be a Man
May 24, 2021 09:00 - 48 minutes - 33.6 MBJames Breakwell is a comedy writer and self-described amateur father. Coming June 8, he will be releasing, or perhaps unleashing, his new book: How to Be a Man (Whatever That Means): Lessons in Modern Masculinity from a Questionable Source. In this podcast, we chat with James about his new book, his family, his comedy career, and how pigs and tweets can be used as currency. You can find James on Twitter and Instagram. Show Notes 1:05 - Who is James Breakwell 2:47 - You have written a b...
James Breakwell on How to be a Man (Whatever That Means)
May 24, 2021 09:00 - 48 minutes - 33.6 MBJames Breakwell is a comedy writer and self-described amateur father. Coming June 8, he will be releasing, or perhaps unleashing, his new book: How to Be a Man (Whatever That Means): Lessons in Modern Masculinity from a Questionable Source. In this podcast, we chat with James about his new book, his family, his comedy career, and how pigs and tweets can be used as currency. You can find James on Twitter and Instagram. Show Notes 1:05 - Who is James Breakwell 2:47 - You have written a b...
Aaron Franklin on Finding Meaning through Family, Baseball, and Insurance
May 10, 2021 09:00 - 43 minutes - 29.8 MBAaron Franklin is an Insurance Broker at State Farm in Chattanooga, Tennessee. Insurance is a tough industry to understand, and tougher still to make exciting. Yet Aaron finds meaning helping people through his work. In this episode, Aaron talks about how he became an insurance agent, why he loves what he does, and his passions are outside of work. Aaron's Phone Number: 423-894-2481. You can find him online here. 0:30 - Aaron's introduction... How did you get into insurance? 5:30 - Aaro...
Kyle Orth on Paragliding, Aviation, and Mitigating Risk
April 26, 2021 09:00 - 1 hour - 42.3 MBKyle Orth came straight from the sky and onto our show - literally. While meditating at a local park, I opened my eyes to Kyle paragliding down right next to me. After chatting for a few minutes, Kyle agreed to come onto the show. Join us as we talk to Kyle about what he does, how he got into paragliding and aviation, as well as the mindset that you need to have to remain composed in such an intense environment. 0:16 - Falling from the sky and onto our podcast 1:45 - What is Paraglidi...
Shelli Tripp-Norvell on Mental Health, Identity, and Mindfulness
April 12, 2021 09:00 - 1 hour - 45.4 MBShelli Tripp-Norvell is a Psychotherapist in Nashville, Tennessee. In this episode, Shelli walks us through her journey to becoming a therapist, as well as detailing various aspects of the journey that we go through to get "un-stuck". 2020 left so many of us realizing the importance of our own mental health. There is no better time to talk about what that journey looks like than now, and from someone who has done the work herself, and has the tools to help you grow into the fullest version...
Chari Buckner on Running a Pet Crematory and Finding Meaning
March 29, 2021 09:00 - 1 hour - 46.3 MBGetting things started with the first episode of season two, we are joined by Chari from Faithful Friends Pet Crematory. Chari Buckner is the owner of Faithful Friends, working with countless pet owners to make sure that their pets are given a proper send-off. In this episode, we talk with Chari about what her business is, how she runs it, as well as how she handles the emotions of such a heavy job. There are many lessons to be learned from Chari that transcend business, and really get to ...
Wrapping Up Season One
February 01, 2021 11:00 - 11 minutes - 7.87 MBAs we wrap up our first season of the Marketing is the Product Podcast, a few changes are in order to help make the show that much better for you guys. In this episode, we go over some of the changes that will be made heading into season 2 of the show, and highlight some of the best parts of season 1. We will be taking a short 6-8 week break to hone in on some areas of improvement, as well as record some new content, and we will be back mid March bringing you even better interviews! We can...
Wrapping Up Season One
February 01, 2021 11:00 - 11 minutes - 7.87 MBAs we wrap up our first season of the Marketing is the Product Podcast, a few changes are in order to help make the show that much better for you guys. In this episode, we go over some of the changes that will be made heading into season 2 of the show, and highlight some of the best parts of season 1. We will be taking a short 6-8 week break to hone in on some areas of improvement, as well as record some new content, and we will be back mid March bringing you even better interviews! We can...
Kenny Goodman on 2020, Mindfulness, and Growing Your Business
January 18, 2021 10:00 - 54 minutes - 37.3 MBKicking off our first interview of the new year, we are joined again by our friend Kenny Goodman from Overboard Games. Kenny owns and runs Overboard Games. He is now running a successful business that revolves around creating digital versions of games for board game publishers. If you are a long time listener of the show, you might remember Kenny from one of the first episodes we recorded last year. Since then, a lot has happened in Kenny's world, and we are here to find out all of the det...
Celebrating the New Year and Our Resolutions for 2021
January 04, 2021 11:00 - 41 minutes - 28.7 MBWe did it, we made it through 2020! As we close the door on one of the most chaotic years in history, it is important to take the time to reflect on the good that 2020 did bring to us. This week, as we get started with our first episode of 2021, we will be giving our own year in review of sorts, as well as talking about New Year's Resolutions. Brandon and I both are big planners if you didn't catch that already. Resolutions are a great way to hold yourself accountable, as well as layout a ...
Small Business & The World's Weirdest Holiday Season
December 21, 2020 11:00 - 30 minutes - 20.9 MBThis week, we take a look at what this holiday season looks like for us, as well as the people around us. 2020 has been a crazy year for all of us, and as this year comes to a close, we will take some time to reflect on what this year has brought forth. Join us for our last episode of 2020, and take a look at what our holiday season will look like given the current global climate Show Notes: 0:08 - Introduction 1:30 - Roaring or Searing 20's? 3:00 - Holiday Season This Year 10:20 - Findi...
Jamison Colston on Car Detailing, Philosophy & Taekwondo
December 07, 2020 12:00 - 1 hour - 47.6 MBWithout hyperbole, Pierson and I can say that Jamison Colston is one of the most well-rounded people we have ever met. Jamison owns and runs Scenic City Mobile Detailing. He's a real estate investor, fitness model, men's counselor, a taekwondo black belt, and a student of philosophy. He's a Renaissance man in the true meaning of the phrase. Oh, and he's 26. Buckle up. This is a hell of a ride. ---------------------------------------------- Like what you hear? You can read more from us ...
Introducing Weird Marketing Lessons
November 23, 2020 10:00 - 19 minutes - 13.7 MBAs we approach the end of the year, it is time to phase out two of our blog series in lieu of a new one: Weird Marketing Lessons. Over the last year, we have published tons of posts for the Quick Questions and Coronavirus Case Studies series. In this episode, we talk about why we're wrapping those series up and replacing them with something stranger instead. Gone are the days of "How Coronavirus Will Affect the Retail Industry." On the horizon, you can expect more articles like "What the MM...
Introducing Weird Marketing Lessons
November 23, 2020 10:00 - 19 minutes - 13.7 MBAs we approach the end of the year, it is time to phase out two of our blog series in lieu of a new one: Weird Marketing Lessons. Over the last year, we have published tons of posts for the Quick Questions and Coronavirus Case Studies series. In this episode, we talk about why we're wrapping those series up and replacing them with something stranger instead. Gone are the days of "How Coronavirus Will Affect the Retail Industry." On the horizon, you can expect more articles like "What the MM...
The Ups and Downs of Starting a Business
November 09, 2020 10:00 - 53 minutes - 37 MBThinking of starting your own business? Are you not sure what to expect? Don't worry - we've got you covered. This week, we are talking with Pangea Marketing Agency's founder and CEO, Brandon Rollins, about some of the ups and downs of starting a business. Join us and listen as Brandon tells us about some of the high highs, and low lows of this process. You aren't alone in this journey, and we are here to help! ---------------------------------------------- Like what you hear? You can ...
Don't Quit Your Day Job
October 26, 2020 09:00 - 46 minutes - 31.7 MBAre you thinking of starting your own business, but are still working at a day job? If so, you are in luck. This week, we talk extensively about the pros and cons of quitting or not quitting your day job. Brandon Rollins, Pangea Marketing Agency's founder, and CEO walks us through his journey to starting his own business, all while maintaining his full-time job. Tune in to learn about what this process was like for Brandon, as well as weighing the pros and cons of leaving your job as we...
Interview with John D'Angelo from Red Djinn Productions
October 12, 2020 09:00 - 1 hour - 44.6 MB2020 has been a year for the history books. This year has been brutal for many small businesses across the nation, yet we keep moving forward! That is exactly what John D'Angelo from Red Djinn Productions has done. John is preparing to launch his game, The Runelords, on Kickstarter, but is in a very interesting position. With a launch planned for earlier this year, due to the global pandemic, they were forced to postpone the launch date. John took this in stride and used this time to poli...
20 More Real Marketing Questions, Answered
September 28, 2020 09:00 - 1 hour - 49.2 MBMarketing can be incredibly confusing. That’s why we ask people to send us their hard questions when entering our biweekly giveaways. In this podcast, we answer 20 real marketing questions! Listen in as we answer questions like: Who do you target with your marketing? How do you market internationally? Why do marketers send so many emails? How can you tell the difference been slime and authenticity? ---------------------------------------------- Like what you hear? You can read more fr...
Interview with Ryan Lowthian from Leviathan Clothing
September 14, 2020 09:00 - 44 minutes - 30.6 MBStarting your first business is brutally difficult. Even though Pangea was founded in 2019, I can hardly imagine how much harder it would be to launch a business in 2020! Yet some brave souls are doing that, and Ryan Lowthian is one of them. Ryan runs and owns Leviathan Clothing. It's a brand new clothing store on Shopify whose mission is to make unique clothes with an unconventional aesthetic. Translation: imagine bright colors and ornate design inspired by Japanese street art. Ryan is on...
Interview with Overboard Games on Making Digital Versions of Board Games
August 31, 2020 09:00 - 1 hour - 44.5 MBImagine that you're creating a board game right now. Unfortunately, you can't gather a crowd of people at your house to test it out, and all the conventions are cancelled. But there is still one way you can play with your friends: Tabletop Simulator. Kenny owns and runs Overboard Games. He is now running a successful business that revolves around creating digital versions of games for board game publishers. We had to know more, so we reached out to Kenny and asked about how his business wo...
20 Real Marketing Questions, Answered
August 17, 2020 09:00 - 1 hour - 43.7 MBMarketing can be incredibly confusing. That's why we ask people to send us their hard questions when entering our biweekly giveaways. In this podcast, we answer 20 real marketing questions! Listen in as we answer questions like: How do mobile ads gain players? How do you make marketing less salesy and more informational? Why do marketers assume customers are stupid? ---------------------------------------------- Like what you hear? You can read more from us on https://marketingisthepro...
Interview with Christopher and English on Tattoos, Art, Business, and Marriage
August 03, 2020 13:00 - 59 minutes - 40.5 MBWhen you think of a small business, you probably have images of the diner down the road or the coffee shop around the corner. But what about your local tattoo parlor? English and Christopher Cousins work at Safe House Tattoo in Nashville, Tennessee. In this podcast, we talk about many subjects: the art of tattooing and the long journey to competence, the effects of coronavirus on tattoo parlors, and how to keep a healthy marriage when working in a small business. --------------------------...
Interview with Sam Kauric from Be Green Hemp: On CBD, the Emerging Industry
July 20, 2020 13:00 - 37 minutes - 22.2 MBHere's a riddle for you: imagine you're starting up a shop selling a brand new kind of product. It's poorly understood and a lot of people mistakenly associate it with illegal drugs. Yet every day, new research shows up touting the benefits of what you're selling. That's the situation that Sam Kauric, owner of Be Green Hemp finds herself in every day. Be Green is the largest CBD shop in the Chattanooga area, and is less than a year old! Tune into this podcast to find out how she dispels rum...
Interview with Sean Fallon from Smunchy Games: Tabletop Game Design and UX
July 06, 2020 13:00 - 1 hour - 49.4 MBGood marketing comes down to creating great experiences for your customers. This is known as UX, or user experience. In this week's episode, we've brought on Sean Fallon, longtime UX consultant and owner of Smunchy Games. Sean's passion is to create amazing tabletop games based on rich, complex worlds. Tune in to this podcast to find out how he uses his experience as a UX designer to do exactly that. --------------------------------------------- Want to know more about Sean's games? Go to...
What is Marketing?
June 22, 2020 13:00 - 32 minutes - 21.6 MBMarketing is one of the most misunderstood disciplines. A lot of people think that it's about pushiness, hard selling, and sleazy ads. In reality, though, it's all about figuring out what people want and finding ways to give it to them. We'll start featuring business owners as early as July. In this episode, we cover the basics of marketing as well as the terms you'll hear us use in the episodes to come.
Marketing is the Product Podcast: Who We Are & What We're Doing
June 08, 2020 19:00 - 2 minutes - 1.69 MBWe have exciting news at Pangea! Starting today, we have launched a brand new podcast. The goal is simple: find small business owners and ask them how they built their businesses. By sharing others' stories, we hope to inspire and encourage you, especially in this strange time. We'll start featuring business owners as early as July. This episode is our introduction: telling you who we are and what we're doing. We hope you find this new podcast helpful and that you enjoy hearing from the ma...