What is Marketing?

Marketing is one of the most misunderstood disciplines. A lot of people think that it's about pushiness, hard selling, and sleazy ads. In reality, though, it's all about figuring out what people want and finding ways to give it to them.

We'll start featuring business owners as early as July. In this episode, we cover the basics of marketing as well as the terms you'll hear us use in the episodes to come.