Beth Castleberry: Building Your Marketing House

Previous Episode: Fleur Larsen: The Language of Racism

Next Episode: Wendy Chamberlin: Does Poverty Have a Marketing Problem?

In this episode, Beth and Erica talk about the roles of marketing versus fundraising, equating marketing to the invitation into a house, and fundraising as a room in the house. They discuss internal and external marketing on small and large scales and managing burnout while also needing to reach goals and deliverables. Beth and Erica also discuss how you can gain greater mission alignment within your organization through mission moments at weekly meetings.

About Beth Castleberry

A native of the Seattle-area, Beth Castleberry has served in the nonprofit sector for more than 20 years. Today, Beth serves as a Chief Development Officer at Fred Hutch. Previously, she spent 11 years fundraising for public libraries and held leadership positions in development in the arts, higher-education, and with a social impact investor. Beth is a past-President of AFP Advancement Northwest. She was the founding Board President for the Seattle Animal Shelter Foundation and currently serves on the Campaign Committee for Seattle Girls’ School.

Referenced in this episode:

Trevor Bedford’s twitter: https://twitter.com/trvrb

Pass the Mic: https://www.one.org/us/blog/pass-the-mic-to-covid19-experts/

Josh Shiffer on Joel McHale’s Facebook Live: https://www.youtube.com/watch?v=P9mjmYcH0W4

Connect with Beth:

Twitter: https://twitter.com/castleberrybeth?lang=en

LinkedIn: https://www.linkedin.com/in/beth-castleberry-5834b94

Email: [email protected]

Connect with Erica:

Website:

http://www.claxonmarketing.com/

https://claxonuniversity.com/