Wendy Chamberlin: Does Poverty Have a Marketing Problem?

On this episode of Marketing for Good, Wendy Chamberlin joins Erica to discuss the marketing of poverty. They talk about poverty graduation programming, the static picture of poverty (and why it is important to change that frame), and myths around poverty marketing. Wendy and Erica talk through poverty porn, mission-centered funding, and philanthropy’s voice at the table. They also discuss why organizations claim victory prematurely and ask the question: Are you proving it or improving it?

Resources Referenced:

Sustainable Development Goals: https://sdgs.un.org/goals

Oxford Multidimensional Poverty Index: https://ophi.org.uk/multidimensional-poverty-index/

About Wendy:

Wendy Chamberlin is the Global Program Director for the BOMA Project, a non-profit organization that is based in the US and Kenya.  The Boma Project implements a poverty graduation program in Northern Kenya and in Karamoja, Uganda  that gives pastoralist women business, financial and life-skills training so they can earn a sustainable income, provide for themselves and their families, pay school fees for their children, and withstand shocks such as medical emergencies or drought. To date the BOMA Project has enrolled over 33,000 women in its program directly impacting over 150,000 women and children in the areas in which they work. 

Connect with Wendy: 

LinkedIn: https://www.linkedin.com/in/wendy-chamberlin-1277b95/

Boma Project Website: https://bomaproject.org/

Boma Project Facebook: https://www.facebook.com/thebomaproject/?ref=br_rs

Boma Project Twitter: https://twitter.com/bomaproject?lang=en

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

https://www.claxonmarketing.com/wordifier/

Twitter: https://twitter.com/ClaxonMarketing

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]