Fleur Larsen: The Language of Racism

Communicate for Good

English - November 02, 2020 11:00 - 51 minutes - 47.5 MB
Marketing Business Entrepreneurship social entrepreneurship communication claxon communication corporate communication speaking communicating executive leadership executive language corporate leadership Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Marlette Jackson and Erin Dowell: Are you guilty of woke-washing?

Next Episode: Beth Castleberry: Building Your Marketing House

Fleur and Erica talk about key terms like racism, anti-blackness, equity, and white fragility and how these terms, and the concepts and actions behind them, influence marketing. They discuss woke-washing and how external messaging needs to be backed up by an internal culture that walks the talk. They explore how individuals can align action with values to live in integrity and with humility.

About Fleur Larsen

Fleur Larsen started facilitating 20 years ago on challenge course programs with youth and adults. Her style is based on sharp analysis, flexible thinking, joy, and purposeful results. Her work is relationship-based with connection, collaboration, and community as integral elements to reach goals. Currently, she works with several corporate and nonprofit groups facilitating retreats, trainings and workshops in addition to one on one coaching. Fleur’s work as a Seattle-based facilitator is focused on equity, social justice, diversity and inclusion, team building, emotional intelligence, experiential education and community development.

Resources referenced in this episode:

Equity in equality bicycle image

Woke-Washing Brands Cash in on Social Justice. It’s Just Lazy and Hypocritical by Arwa Mahdawi

“Woke-Washing” Your Company Won't Cut It by Erin Dowell and Marlette Jackson

Connect with Fleur:

Website: https://www.fleurlarsenfacilitation.com/

Twitter: https://twitter.com/FleurLarsen