How to Determine the Area of Your Authority and Create Content Around It with Melanie Deziel | #56

Ep #56: It’s often confusing for people how to combine different passions and interests into a strong personal brand and share it through your content.

What if you are a multi-passionate entrepreneur or you still have a full-time job and trying to completely transition to your side hustle business? That’s what we will talk about today.

In this episode, Melanie Deziel shares how to determine the area of your authority and create content that grows your brand.

Melanie has been recognized as one of the world’s leading experts on native advertising and a leading influencer in Content Marketing. 

She travels the world giving keynotes, presentations, and workshops that teach marketers, publishers, creators, and companies how to create the best possible brand storytelling.

Time Stamped Show Notes:

[00:22] About the episode and Melanie Deziel [02:10] Melanie shares how from being a journalist she switched to a marketing career and started her own company [03:15] How to determine the area of your authority [05:20] How to find the balance between sharing a business content and your personal interests so both will benefit your branding story [07:53] If you are a multi-passionate entrepreneur try to find a way for your interests to work together [10:24] Your interests during your career are usually related to each other. Crafting your branding story why these things are relevant [13:08] How to tell the brand story based on the picked area of the authority [14:37] Think about how you want to be seen as a brand [15:57] The way you share your content depends on your audience and where people spend their time [19:37] How Melanie shaped her branding story mentioning that she also switched her career a few times [20:48] How Melanie changed her personal brand when she transitioned from one career to another [23:11] How to start positioning yourself when you want to get from one area of authority to another one [25:26] Find the way to connect your previous experience with what you do now to build a strong brand story [26:25] How to show your authority and share your brand story if you made a significant change in your career [29:41] Create a strategy on how you want to be seen and take the actions to execute it [31:12] Where to find Melanie online [32:17] For the show notes go to marinabarayeva.com/56 and subscribe to the Marketing for Creatives show

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