How to Create an Engaging Business Vlog with Amy Landino | #57

Ep #57: Videos nowadays are very popular. If you are into videos, maybe you played with them on social media or have a business vlog already let’s get deeper into the details that will help you to bring more people into your business.

We’ll cover the important factors of content that you create to get more engagement when it’s better to create 20 minutes video, and when 5 minutes is already enough, how don’t get confused with the audience as it’s one of the key points to succeed with the business vlog.

In this episode, Amy Landino shares how to create an engaging business vlog.

Amy is best selling author of the book Vlog Like a Boss and Co-Founder at Aftermarq, a creative studio specializing in video storytelling. 

She is also the creator of the globally-recognized YouTube channel Youtube.com/AmyTV where she shares her experience and advice on how to go after the life you want.

Time Stamped Show Notes:

[00:22] About the episode and Amy Landino [02:08] Amy shares about her creative business and her current rebranding [03:17] How she put a lot of content out trying to get the right clients [05:15] She dreamed about work in politics, but she found out that she likes marketing and videos more and it made a significant impact on her career [08:57] If you want to start a business vlog start with defining who your customers are and what questions they ask [09:41] How you can hack the YouTube search engine to reach your audience [11:54] Answer all the questions that your audience has on your business vlog, even those that may not be directly related to your product or service [12:47] How to find an audience to your business vlog [16:08] How to plan content for a business vlog [18:22] What types of content to create [19:09] How often to post once a week or daily [21:11] How long should be the business vlog videos [23:39] Post at the time when it’s convenient for your audience [24:25] How Amy matches the posting time with her audience in US and UK [25:35] How to promote your business vlog [27:08] How to engage with people and make your videos shareworthy [29:22] There are never multiple avatars in business. If you post for different people then you may end up with nobody [32:06] Why if you want to post in different languages it’s better to post to different channels [33:46] Amy’s biggest takeaways from her experience on how to start a business vlog [35:29] Where to find Amy online [36:05] For the show notes go to marinabarayeva.com/57 and subscribe to the Marketing for Creatives show 

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What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on marinabarayeva.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva