When sales scripts dehumanize your brand

Have you ever gotten caught on a phone call or lost in direct messages and felt incredibly ick because you know for a fact that person is just following some sales script that was given to them probably by a sales or business coach and it’s just completely disingenuous to their brand and product they’re representing. 

I hate most sales scripts.

There I said it.

Sure they have their place.

But they also dehumanise brands and buzzword make the person reading/writing the script seem so in-authentic. 

So when you’re not a natural sales person & you need help with how to sell how can you use these scripts in a way that is true to your brand?

I chat through that on this episode of Marketing Espresso.

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