Website copy is your sales tool
Marketing Espresso
English - January 16, 2023 19:00 - 15 minutes - 10.9 MB - ★★★★★ - 1 ratingMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
"Don't be afraid to be confident about who you want to work with and by actively creating the kind of work that you want to do and the kind of clients that you want to work with, you can run your business by design rather than by default." - Leonie Waldron
Leonie heads up Chameleon Marketing Collective, a marketing agency focused purely on supporting manufacturing, construction and industrial businesses. After 2.5 years running her own business and 2 decades working behind the scenes in 'blokey' industries, Leonie has become skilled at turning big-picture ideas into practical actions. She's a great listener, a natural copywriter, and an enthusiastic untangler of problems.
Today Leonie talks to us about the importance of the copy on your website and how it can be used to attract the right prospective clients. She believes it is important to be open and confident about who you want to work with and to be consistent in presenting yourself to these people through great copy across all platforms.
In this episode, you will learn the following:
1. How to actively discourage the people you don't want to work with through your copy.
2. How to grade your clients and create a business that is run by design, not default.
3. How to use website copy to attract your ideal clients and create a consistent brand presence across different platforms.
Find Leonie here:
chameleonmarketingcollective.com.au
Instagram
LinkedIn: https://www.linkedin.com/in/leonie-waldron/
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This podcast has been produced and edited by Snappystreet Creative