Episode 52: Mastering Account Based Marketing with Chris Walker

Marketing Dribble Podcast

English - January 31, 2024 14:27 - 49 minutes - 47.3 MB
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Previous Episode: Episode 51: Being an Introverted Leader with Olga Denisova

Next Episode: Episode 53: A PPC Passion Project - From Consultancy to Community with Charley Brennand

Join Rob and Jonny on the Marketing Dribble Podcast for an enlightening episode featuring guest expert Chris Walker. Together, they unravel the intricacies of Account-Based Marketing (ABM).

This episode kicks off with the fundamentals, demystifying what ABM truly entails and its evolution over time. Chris then delves into a critical analysis of common pitfalls and misunderstandings businesses face when implementing ABM strategies. Additionally, they explore a variety of ABM tools, offering a concise overview of how these tools can enhance marketing efforts.

A special segment focuses on the transformative impact of AI on the ABM landscape, providing listeners with a glimpse into the future of marketing strategies.

As always, the episode wraps up with Rob's golden nugget, a unique takeaway that listeners won't want to miss.

Tune in for an episode packed with valuable insights, practical advice, and forward-thinking perspectives on making the most of ABM in your business.