[Revolution Series] Robert Rebholz | Direct Mail Converts at 3.7% – is it Part of Your Modern Marketing Mix?
Marketer + Machine
English - February 27, 2019 11:00 - 18 minutes - 25.2 MB - ★★★★★ - 38 ratingsMarketing Business Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 030: Matt Hayes | Email Personalization: Automating Content at Scale
Key Takeaways:
73% of consumers prefer direct mail over other advertising methods, and just over half of customers find print marketing to be the most trustworthy marketing vehicle. Print marketing -- or direct mail -- is a "cheap" channel, as Rob puts it, but there's a lot of ways to use and integrate it with your other channels. Print/direct mail no longer has to be siloed, either, and is becoming more easily integrated within the overall CRM system. As a performance channel, automated, personalized direct mail -- like cart abandonment or post-purchase mailers -- breaks through the clutter and grabs attention where other brands just aren't reaching out. What's old is becoming new, again. Application of customer data to direct mail campaigns -- as part of an omnichannel approach -- can create a new revenue stream and works to reach to all demographics across virtually all use cases.Full Shownotes:
https://www.emarsys.com/en/resources/podcasts/direct-mail-robert-rebholz