031: Tyler Sickmeyer | E-Commerce Marketing: Past, Present, & Future

Key Takeaways:

Not everything that counts can be counted. And not everything that can be counted counts. Yes, data is critically important. Yes, you should measure as much as you're reasonably able. And yes, it’s imperative that you analyze results. But these components don’t tell the entire story. You still must interpret this information, decide what it all means, and get creative with what it’s telling you. Give yourself a break. All the pressure you’re putting on yourself -- or that others may be putting on you -- to do more, be better, implement all the technology, get into all the latest tools and platforms, build up your tech stack... EVERYONE is feeling it. That includes those that have larger teams and budgets than you, your competitors, and even industry leaders. Everyone is struggling to get ahead of the curve. Just keep swimming. Branding, authenticity, experiences, strategy, content, and creative all matter, perhaps now more than ever. In a world where we're surrounded by technology that can do more and more, it’s up to us and our uniquely human brains to deliver meaningful human experiences. It’s up to us to create resonance and win over the hearts, wallets, and algorithms of consumers.

Full Shownotes:

https://www.emarsys.com/en/resources/podcasts/ecommerce-trends-tyler-sickmeyer