Personalization Series: The Secrets to Personalizing Your Website Experience | Ben Mercer & Joshua Scotton

Key Takeaways: Personify XP learns from visitors' behavior onsite and then uses this to give individually personalized experiences to your visitors in real time. Because it is based on onsite behavior it is effective even where there is little or no data on your visitors, allowing it to truly target anonymous and first time visitors. How do we learn from our customer data in such a way as to create a personalized web experience? Especially for customers that we haven’t officially met yet? Listen in as Ben and Joshua explain how, exactly, Personify XP is able to create a more relevant web experience for anonymous visitors with whom a brand has no sales history. 
Full Shownotes: https://www.emarsys.com/resources/podcasts/personalization-anonymous-visitors-personify-xp/