039: Lindsey Murray | Using Behavioral Data & Past Purchase Triggers to Create Real-Time Customer Experiences

Key Takeaways:

The only thing that really matters is driving real value! Find the right balance between delivering strategic, creative experiences to the human at the other end of the interaction and all the tech, data, and optimization that works to help us make it all happen. Tools and tech can become overwhelming quickly! So, as you approach real-time marketing, don’t jump into everything at once. Focus on a couple of key areas and make sure messaging is consistent and on brand across all channels. Data is and will always be foundational to marketers. But in the future, be prepared to enable and encourage your customers to help you with your marketing. Think unboxing, tutorials, reviews, and user-generated content.

Full Shownotes:

https://www.emarsys.com/en/resources/podcasts/real-time-marketing-lindsey-murray