038: Phil Davis | Innovation in Email List Hygiene: Beyond Bulk Cleaning

Key Takeaways:

Don’t overlook validation. It’s about so much more than organization and the amount of emails you have in a database. It’s about  _clean_ list of valid emails that belong to individuals who actually want to receive communications from you. Communicating with these people keeps your sender scores high and keeps you off of spam and high-risk sender lists. Consider real-time validation. Since the technology exists to validate the legitimacy and potential risk of an email address immediately as it’s submitted for entry into your database, why wouldn’t you? Don’t lose sight of the human at the other end of that email address. Regardless of how you validate your data, what new regulations may arise, or future changes, at the end of the day, we’re delivering a human to human interaction.

Full Shownotes:

https://www.emarsys.com/en/resources/podcasts/email-hygiene-phil-davis