82. Series 2 | Episode 45. Using Positioning and Messaging to Improve Customer Engagement and Increase Sales for Your B2B Tech Company, with Margie Agin, Founder and Chief Strategist for Centerboard Marketing
Market Mentors
English - December 13, 2022 07:00 - 18 minutes - 13 MB - ★★★★★ - 1 ratingCareers Business b2b marketing technology marketing career advice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
For a B2B tech company, your positioning in the market, and the messaging you use to communicate with customers, are absolutely critical to your success. But when there’s so much competition from so many similar products and services today, it’s difficult to stand out from the crowd.
So, how can you ensure your messaging is unique and impactful enough to grab the attention of your customers?
In this episode, Margie Agin, Founder and Chief Strategist for Centerboard Marketing, explains how to find the right positioning and messaging to improve your engagement with your target audience, boost your marketing performance, and drive increased sales.
We cover;
And so much more.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
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