83. Series 2 | Episode 46. How Marketers Should Impact More Than Just the Pipeline, with Kristina Jaramillo, President at Personal ABM
Market Mentors
English - January 03, 2023 07:00 - 26 minutes - 18.4 MB - ★★★★★ - 1 ratingCareers Business b2b marketing technology marketing career advice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today’s B2B tech marketers aren’t short of metrics to track. Being able to do this has enabled marketers to improve the effectiveness of the marketing they do, and ultimately the impact they have within their companies.
But sometimes marketers can focus too much on the pipeline. Classic lead generation has always been centred around marketing qualified leads (MQLs) which in many cases will never turn into revenue.
So what’s a better approach?
I’m joined by Kristina Jaramillo to discuss this very topic. And while Kristina isn’t suggesting the MQL is dead, she does talk about a proven approach to help marketers and companies increase their revenue.
We cover;
And so much more.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
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