81. Series 2 | Episode 44. Developer Marketing - Expert Tips to Make a Success of It, with Christie Fidura, Director - Salesforce Developer Community at Salesforce

Market Mentors

English - November 29, 2022 07:00 - 34 minutes - 23.5 MB - ★★★★★ - 1 rating
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Previous Episode: 80. Series 2 | Episode 43. How to Get Your First 100 Customers and Grow Your B2B Start-Up, with Asia Orangio, CEO & Founder of DemandMaven

Next Episode: 82. Series 2 | Episode 45. Using Positioning and Messaging to Improve Customer Engagement and Increase Sales for Your B2B Tech Company, with Margie Agin, Founder and Chief Strategist for Centerboard Marketing

Developer marketing can be quite challenging for a lot of B2B marketers. Not only do developers dislike being ‘marketed to’, but they can often be a tough audience to reach.

So how can you make a success of it?

Today I’m joined by Christie Fidura, a developer marketing expert and someone who’s been doing developer marketing for over a decade.

We talk all about developer marketing:

why it’s regarded as hard to dohow you can find out more about what your developer audience wantsexamples of what resonates with that audience.

If you’re in developer marketing or want to become better at it, this isn’t an episode you want to miss.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.