The Principal Rider: Canyon Bikes and the Direct-to-Consumer Bike Industry
Manndatory Listening
English - April 18, 2019 04:00 - 25 minutes - 45.7 MB - ★★★★★ - 19 ratingsManagement Business Marketing buyout esop bike businessowner customerexperience customerservice leadership management marketing outdoors Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: A Retailer With a Plan: Inventory Planning in Bike and Specialty Retail
Next Episode: Service People are Salespeople, Too
The bike industry isn’t failing, it’s simply evolving. That means e-bikes, bike sharing, bike tourism, and direct-to-consumer manufacturing like Canyon Bikes. According to the president of Canyon USA Blair Clark, it’s a model with both benefits and disadvantages—learn how he’s worked through both to push the company past its targets in this episode.