Welcome! Last time we talked about the non-response bias. Today, we talk about the opposite - the response bias. Unfortunately, some people are motivated to participate in a survey because of, e.g. their anger or love. Angry customers are always ready to share their experience, whereas those who are satisfied are indifferent or postpone your survey. Your family members are always responding to all your surveys (because they love you). Yet, being unconsciously obliged to respond, they are not obliged to tell truth or even invest efforts. Thus, those who respond may skew your results even more than those who ignore your survey because of e.g. bad design. It is interesting, isn't it?


Enjoy the new episode!


Best


Eugene (Yevgen)