Research Methods: Biases in Research - Common Method Bias

Welcome! Today we talk about a very important bias - the common method bias. It can happen that your research method itself, e.g. your questionnaire, creates a skewness in your answers. For instance, if your Likert scales have different font sizes or if the checkboxes on your Likert have different sizes, you may prime your respondents and (un)internationally force them to select a specific answer option. 

In this episode, I explain how the bias appears, how to avoid it, and how to check whether your study contains a common method bias. Enjoy!

Best,

Eugene (Yevgen)