why do we do the things we do?  is it for love or money? According to Simon Sinkek great leaders always begin with "Why” and from there the rest is history.  This book does not attempt to explain how great leaders do what they do, but why they do what they do, and why we follow.  Let’s take a peek inside this book and see for ourselves why, “why” is so important.  Now come along and we’ll discover it together.