Making the Brand | Marketing with a Pop Culture Twist
205 episodes - English - Latest episode: 4 months ago - ★★★★★ - 29 ratingsA podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍
New episodes every other Wednesday
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Episodes
#104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison
March 20, 2024 10:00 - 51 minutes - 47.5 MBIn a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers. We'll Cover: Millennial vs. Gen Z Nostalgia: We dive in on how our shared experiences differ. We also reminisce about the one commercial every millennial remembers. CRUNCH Framework Exploration: Ted breaks down...
#103 - Dave Portnoy's Pizza Power: Harnessing Influence to Help Small Businesses
March 06, 2024 11:00 - 13 minutes - 24.3 MBWould you ever consider yourself an influencer? Spoiler alert: you are one. In this episode, we discuss everyone's power to influence and make an impact in your community, with a little inspiration from Dave Portnoy's One Pizza Bite Reviews. Dave is the controversial founder of the multimedia company and pop culture website, Barstool Sports — and it turns out, people either love him or hate him! But one positive thing Dave does is put small businesses on the map. I share how one simple vi...
#103 - Pizza Power: Harnessing Your Influence to Help Small Businesses
March 06, 2024 11:00 - 13 minutes - 24.3 MBWould you ever consider yourself an influencer? Spoiler alert: you are one. In this episode, we discuss everyone's power to influence and make an impact in your community, with a little inspiration from Dave Portnoy's One Pizza Bite Reviews. Dave is the controversial founder of the multimedia company and pop culture website, Barstool Sports — and it turns out, people either love him or hate him! But one positive thing Dave does is put small businesses on the map. I share how one simple vi...
#102: Pop Culture in the Classroom —Lessons from Trending Topics w/ Kate Stewart
February 21, 2024 12:00 - 56 minutes - 51.6 MBIn this episode, we explore the intersection of PR and social media education with Kate Stewart, an assistant professor at Jacksonville State University! Kate shares insights into her courses, preparing students for diverse job roles in PR and social media. She discusses her innovative teaching style, which incorporates pop culture references to engage students effectively. We delve into the power of pop culture in the classroom, making complex concepts relatable and captivating students...
#101: Behind the Screens - Inside Gillette Stadium's Fan Engagement Strategy
February 07, 2024 11:00 - 1 hour - 55.2 MBJoin us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement both on and off the field. In this episode, we sit down with Kassie Epstein and Abbey Thistle from Gillette Stadium's social media and fan engagement team. They reveal the innovative strategies and creative tactics they use to connect with fans, from leveraging social media platforms to orchestrating unforgettable experiences on the stadium's iconic jumbotron, which is...
#100 - Game Changer: Navigating NIL Strategy for Student Athletes w/ Ben Chase
January 24, 2024 11:00 - 1 hour - 55.4 MBIn this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the evolving landscape of Name, Image, and Likeness (NIL) in college sports. Ben shares insights into his journey to his current role, a brief history of NIL, and the initial goals of UF's NIL strategy. We discuss why universities have an interest in student-athletes as brands and what they stand to gain. Exploring brand collaborations, Ben talks about the diverse brands UF student-athlet...
#99 - Social Media Storytelling in Music City: Insights from Grand Ole Opry's Social Media Manager, Jenn Crim
January 10, 2024 11:00 - 42 minutes - 39.1 MBIn this episode of Making the Brand, we dive deep into the world of social media storytelling with Jenn Crim, the Social Media Manager at Opry Entertainment Group in Nashville, Tennessee. Jenn shares her journey, strategies, and creative insights behind managing the social media presence for iconic music venues like the Grand Ole Opry, Ryman Auditorium, ACL Live, and Ole Red. From reaching 1 million followers on Instagram to navigating the challenges of the pandemic, Jenn discusses her u...
#98 - Behind the Beads: Little Words Project's Big Pop Culture Impact
December 20, 2023 11:00 - 51 minutes - 47.3 MBIt's the year of friendship bracelets! In this episode, Mariah Grippo, Director of VIP Relations at Little Words Project, offers insights into the brand's 10-year journey and the power of "beads on a string." Taylor Swift Sparks Trend: Explore how Taylor Swift's Eras Tour ignited the friendship bracelet trend, setting the stage for Little Words Project's decade-long commitment. VMAs Celeb Endorsement: Get the full story behind the iconic moment at the VMAs when *NSYNC reunited, and Taylor...
The Good, the Bad, and the Unforgivable: Breaking Down Celebrity Apologies w/ Beth Booker
December 14, 2023 02:12 - 48 minutes - 44.7 MBIn this episode, I chat with Beth Booker, founder of Gracie PR. We reflect on scandals, backlashes, and celebrity apologies in 2023 and beyond. Beth shares the strategic aspects of public relations behind these apologies, exploring the delicate balance between reputation management and genuine remorse. In our conversation, we also touch on cancel culture, emphasizing the challenges public figures face in navigating reputation crises. We also highlight the importance of empathy and the dist...
#97 - The Good, the Bad, and the Unforgivable: Breaking Down Celebrity Apologies w/ Beth Booker
December 14, 2023 02:12 - 48 minutes - 44.7 MBIn this episode, I chat with Beth Booker, founder of Gracie PR. We reflect on scandals, backlashes, and celebrity apologies in 2023 and beyond. Beth shares the strategic aspects of public relations behind these apologies, exploring the delicate balance between reputation management and genuine remorse. In our conversation, we also touch on cancel culture, emphasizing the challenges public figures face in navigating reputation crises. We also highlight the importance of empathy and the dist...
#96 - Unfollow: Navigating Divorce in the Social Media Era w/ Kara Francis
December 06, 2023 11:00 - 32 minutes - 29.7 MBIn this episode, we do a deep dive into the celebrity divorces of 2023 — the good, the bad, and the messy! Kara Francis, a seasoned divorce lawyer turned coach, discusses and the challenges that come with ending a relationship in the age of social media. What to Expect: Celebrity Divorces Unveiled: We dive into the high-profile divorces of the past year, dissecting headlines and discussing the unique challenges faced by celebrities in the public eye. Social Media's Role: Kara shares valu...
#95: Beanie Mania - Building a Digital Empire in the Beanie Baby Boom w/ Brent McCreary
November 29, 2023 11:00 - 41 minutes - 38.3 MBIn this episode, I chat with Brent McCreary, the teenage visionary behind the go-to Beanie Baby information site in the late '90s. Brent takes us on a nostalgic journey, recounting the Beanie Baby mania and sharing insights into the tech stack that powered the site during that era (Geocities, anyone?) We also discuss why we love to collect things, and the sense of community among Beanie Baby enthusiasts. Brent also dives into the monetization strategies employed during the late '90s compare...
#94 - 'Girl Boss' is Over... 'Lazy Girl Job' is Trending 🔥
August 23, 2023 11:00 - 11 minutes - 10.3 MBFrom 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad? In this episode, we discuss a thought-provoking Vox article by Rebecca Jennings called "Girl trends and the repackaging of womanhood" Why are these trends taking off and what can we learn from them? Are they problematic these days (isn't everything??)? We also discuss a copywriting framework to help you write messaging that resonates with your audience. This ep...
#94 - The 'Girl Boss' is Dead... 'Lazy Girl Job' is Trending 🔥
August 23, 2023 11:00 - 11 minutes - 10.3 MBFrom 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad? In this episode, we discuss a thought-provoking Vox article by Rebecca Jennings called "Girl trends and the repackaging of womanhood" Why are these trends taking off and what can we learn from them? Are they problematic these days (isn't everything??)? We also discuss a copywriting framework to help you write messaging that resonates with your audience. This ep...
#93 - How Taylor Swift Manifested my Viral Moment
August 02, 2023 10:00 - 21 minutes - 37.5 MBIt's been a weird week — I went viral on Twitter (X?) and beyond! In this episode, I share the backstory behind the tweet and what happened next. Hear why trolls are calling me a bitch, and what I said after being approached by the @FuckJerry meme account. This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first...
#92 - Laughs & Likes: Matt Rife's Lesson in Social Media Engagement
July 26, 2023 10:00 - 12 minutes - 22.5 MBIn this episode of Making the Brand, we talk about the TikTok sensation, Matt Rife. The comedian who's breaking records and making millions laugh on social media. What makes Matt Rife different from most comedians? He doesn't make his act about him. His jokes are about people in his audience. We discuss why involving your followers is the key to creating a thriving community. From hilarious interactions to surprise moments, we unveil the strategies that make Matt Rife a master of engagem...
#91 - Marketing in a Barbie World w/ Moshe Isaacian
July 19, 2023 18:38 - 30 minutes - 27.5 MBGet ready to experience the ultimate Barbie takeover in this episode! s I sit down with the brand strategist, Moshe Isaacian, whose tweet about the 100+ marketing activations for the upcoming Barbie movie went mega viral From being an astronaut to a veterinarian, Barbie already does it all, but now she's everywhere, and we mean EVERYWHERE! In this podcast, we'll discuss Barbie's history, exploring how this iconic brand has transcended generations. We'll also dive into Barbie's undeniable im...
#90 - The Eras Tour (Vegas Edition): How Cities are Becoming Swifties w/ Jennifer Davies & Kira
May 31, 2023 10:00 - 30 minutes - 28.2 MBWhen they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in. In this episode, I chat with Jennifer Davies and Kira Siqueiros from the city's digital team to discuss how they celebrated Taylor Swift's arrival and engaged with her fanbase on social media and beyond. We cover topics like: How the digital team prepped their Taylor Swift Eras Tour campaign The specific ways they sparked excitement on the Las Vegas strip and on social media The perfect ...
#89 - From Idols to Clients: Turning Fandom into Business w/ Cassie Petrey
May 17, 2023 10:00 - 50 minutes - 46.1 MBImagine if the musicians you once idolized became your clients. That's the case for Cassie Petrey, the co-founder of Crowd Surf. Crowd Surf is a digital marketing company with a roster of massive stars including Guns N Roses, Backstreet Boys, Ed Sheeran, and Britney Spears. In this episode, we discover how Cassie went from running the Backstreet Boys newsletter at age 12 to becoming a marketing leader and prominent figure in the music industry. We discuss: Getting a start in the music in...
#88 - The Social Network that Loves You Back: How LinkedIn Fuels Career Growth
May 03, 2023 10:00 - 33 minutes - 30.6 MBEvery millennial got started social networking thanks to MySpace, but there's another platform that deserves some love: LinkedIn. In this episode, I chat with Joe Ray, a marketing and experience manager who shares how LinkedIn can fuel your career growth: In this episode, we discuss: Misconceptions people may have about LinkedIn Joe's experiences on LinkedIn and why he prioritizes the platform Who LinkedIn is right for and what kind of goals you should have Experimenting on LinkedIn and...
#87 - It's Gonna Be a Meme! w/ Kianna Davis [REPLAY]
April 26, 2023 11:00 - 42 minutes - 65.7 MBBoy bands and memes are colliding on this episode! I had the chance to interview Kianna Davis, the original creator behind a meme we all know and love, the IT'S GONNA BE MAY meme featuring Justin Timberlake. Hear the story about how she came up with this meme in 2012, and the cool things that have happened since. We also touch on the importance of giving credit to creators like her. Follow Kianna on Instagram at @astro_kianna For marketing and pop culture wisdom sent straight to your ...
#86: Branding with Star Power: Celebrity Packaged Goods w/ Dhruv Patel
April 05, 2023 10:00 - 52 minutes - 47.6 MBGet ready to explore the exciting world of celebrity branding! I chat with Dhruv Patel, founder of CelebrityPackagedGoods.com. His website is a detailed directory of celebrity brands and latest news! In this episode, we discuss Dhruv's passion for celebrity branding and what inspired him to create Celebrity Packaged Goods The differences between marketing a celebrity brand versus a non-celebrity brand Trends and insights in the celebrity branding space Industries that work well with cel...
#86 - Branding with Star Power: Celebrity Packaged Goods w/ Dhruv Patel
April 05, 2023 10:00 - 52 minutes - 47.6 MBGet ready to explore the exciting world of celebrity branding! I chat with Dhruv Patel, founder of CelebrityPackagedGoods.com. His website is a detailed directory of celebrity brands and latest news! In this episode, we discuss Dhruv's passion for celebrity branding and what inspired him to create Celebrity Packaged Goods The differences between marketing a celebrity brand versus a non-celebrity brand Trends and insights in the celebrity branding space Industries that work well with cel...
#85 - Celebrity Audition Stories That Will Inspire Your Job Search Game
March 29, 2023 10:00 - 18 minutes - 32.4 MBGet ready to be inspired by this episode! We're taking a cue from celebrities and their audition stories to explore how we can apply their tenacity to job hunting. We're diving into the similarities between auditions and job searches, and uncovering practical tips that can help you stand out in a crowded job market. Whether you're just starting out or a seasoned pro, this episode is packed with inspirational wisdom and valuable advice that will help you on your job search journey. So, let's ...
#84 - Celebrity Audition Stories That Will Inspire Your Job Search Game
March 29, 2023 10:00 - 18 minutes - 32.4 MBGet ready to be inspired by this episode! We're taking a cue from celebrities and their audition stories to explore how we can apply their tenacity to job hunting. We're diving into the similarities between auditions and job searches, and uncovering practical tips that can help you stand out in a crowded job market. Whether you're just starting out or a seasoned pro, this episode is packed with inspirational wisdom and valuable advice that will help you on your job search journey. So, let's ...
#84: Uncovering the Art of Storytelling in American Idol Auditions
March 22, 2023 20:00 - 16 minutes - 15 MBWe're watching TV like it's 2002! In this episode, we delve into the world of American Idol auditions to explore the role of storytelling in the competition. From heartwarming personal anecdotes to inspiring journeys of overcoming adversity, we discover how contestants use their stories to capture the hearts and attention of both the judges and the audience. We explore how the power of storytelling can make a contestant more memorable and build a deeper connection with their audience, helpin...
#83 - Real Talk: Analyzing the Legacy of MTV's The Real World w/ Dana Bowling
March 15, 2023 10:00 - 51 minutes - 47.2 MBGet ready to discuss the true stories of seven strangers, picked to live in a house. I'm joined by my friend Dana Bowling - a former casting director, pop culture enthusiast, and video and personal branding coach. In this episode, Dana shares her insights on the enduring influence of MTV's The Real World and its impact on pop culture and marketing. We discussed the following: Memories of watching The Real World and why the show's concept was so successful The evolution of the show's repu...
#82 - From Wannabes to Icons: The Marketing and Strategy Behind the Spice Girls
March 08, 2023 11:00 - 9 minutes - 8.51 MBWe're celebrating Women's History Month the best way we know how - with the Spice Girls... the best-selling girl group of all time! In this episode, we explore: The marketing and strategy that propelled the Spice Girls to worldwide fame The iconic merchandise that helped solidify their image Ginger Spice's unforgettable Union Jack dress and its coverage in the press The lasting impact of Girl Power and how it empowered young women everywhere to be themselves and pursue their dreams The...
MTB News: Chris Rock, Creed III, and the Power of Perfect Timing
March 06, 2023 16:45 - 20 minutes - 19.3 MBIn this episode, we cover the weekend's buzz-worthy pop culture topics with a marketing twist: Michael B. Jordan's directorial debut and Creed III's marketing campaign Chris Rock makes history with Netflix's first live event, and he of course addresses the Will Smith slap Kelsea Ballerini and Chase Stokes confirm their relationship and are riding the wave of press Ted Lasso x Jeni's Ice Cream collab Acts of kindness of Dave Grohl and Martin Short Links from this episode: Creed III Mar...
#81 - Kelsea Ballerini's Divorce Album Parallels the Genius Songwriting Behind "All Too Well"
March 01, 2023 11:00 - 15 minutes - 25.2 MBAmid Kelsea Ballerini's high-profile divorce from fellow country singer, Morgan Evans, she did what any songwriter would do... she picked up her guitar. Her new EP, Rolling Up the Welcome Mat, gives us six heartbreaking songs documenting the downfall of her marriage. It's such a work of art, even SNL has invited Kelsea to perform on next week's show. For this week's remixed episode, we compare Kelsea's songwriting to the genius storytelling behind "All Too Well" by Taylor Swift. It shares...
#80 - Kelsea Ballerini's Divorce Album Parallels the Genius Songwriting Behind "All Too Well"
March 01, 2023 11:00 - 15 minutes - 25.2 MBAmid Kelsea Ballerini's high-profile divorce from fellow country singer, Morgan Evans, she did what any songwriter would do... she picked up her guitar. Her new EP, Rolling Up the Welcome Mat, gives us six heartbreaking songs documenting the downfall of her marriage. It's such a work of art, even SNL has invited Kelsea to perform on next week's show. For this week's remixed episode, we compare Kelsea's songwriting to the genius storytelling behind "All Too Well" by Taylor Swift. It shares...
MTB News: Selena Gomez Quits TikTok, Ryan Reynolds new boy band project, Crises at the Oscars, and More
February 27, 2023 16:15 - 16 minutes - 29.4 MBIn this episode of MTB News: Selena Gomez becomes the most-followed female person on Instagram, then quits social media. Is follower count all it's cracked up to be? Anything Ryan Reynolds touches turns to marketing gold. Hear about his new boy band series! After the infamous Oscars slap, the Academy is creating a crisis team. How will this unfold? Want to see the Jonas Brothers on Broadway? You may have to empty your savings. For marketing and pop culture lessons sent straight to your ...
#80: Why Even Kim Kardashian Needs Influencers w/ Ngozi Musa
February 22, 2023 11:00 - 34 minutes - 31.2 MBDoes your company have a dedicated influencer marketing team? Despite being one of the most influential people on the planet, Kim Kardashian is investing in influencer marketing for her shapewear brand, SKIMS. On today's episode, I chat with Ngozi Musa, a Harvard grad and influencer marketing manager about sociology and social media, the latest trends in the creator economy, and why bigger influencers aren't always better. She also shares her three categories to keep in mind when sourcing i...
MTB News: Kelsea Ballerini's Divorce Album, Selena Gomez Trolls, BookTok, Ted Lasso, & More
February 20, 2023 17:54 - 22 minutes - 40.1 MBToday on MTB News: Kelsea Ballerini drops a surprise divorce album and will appear on SNL Should you respond to your haters in the comments? Selena Gomez did The #1 book on Amazon is all thanks to a viral TikTok BookTok is getting all of us to read more Ted Lasso season 3, coming soon! I do not own the rights to the songs used in this episode. They are included for commentary and critique.
#79 - Marketing Taylor Swift Dance Parties w/ Victoria Morton
February 15, 2023 11:00 - 29 minutes - 26.7 MBIs there anything Swifties can't do? In this episode, I chat with Victoria Morton — a marketer by day and Taylor Swift dance party host by night. She co-founded TSwift Dance Party CA and offers a safe space for Swifties to scream the lyrics on the dance floor. Hear the story of how Victoria turned her passion for Taylor's discography into a community of fellow fans. Learn more about TSwift Dance Party CA Follow @tswiftdancepartyca For marketing and pop culture lessons sent straight to y...
MTB News: The Best & Worst of Super Bowl Ads + RIHANNA
February 13, 2023 16:10 - 11 minutes - 20 MBAdvertising's biggest night... we saw tons of celebrity cameos, Y2K nostalgia, and genius product placement by Rihanna. Let's get into the best and worst Super Bowl moments!
#78 - The Data Behind Dating ❤️🔥 w/ Michael Kaye of OkCupid
February 08, 2023 12:00 - 37 minutes - 34.5 MBNo matter your relationship status, you need to hear this episode with Michael Kaye of the online dating app, OkCupid! Michael is the Head of Global Communications and is sharing the brilliant ways they use data and insights to engage their app users. In this episode, we cover: The stigmas of online dating and how OkCupid changes the narrative OkCupid's masterful use of pop culture and trending topics to spark social conversations The surprising trends that separate millennial daters an...
MTB News: Beyoncé! Tom Brady, the Pamela Anderson Documentary, & the Deinfluencing Trend Taking Over TikTok
February 06, 2023 13:30 - 11 minutes - 20.2 MBWelcome to my new segment, MTB News! These short and informative episodes are the perfect way to stay sharp on industry innovations and trending pop culture news. Today's topics 🔥 Beyoncé's record-breaking GRAMMY wins Will Ticketmaster flop again trying to meet the demand for Beyoncé tickets? Tom Brady's retirement announcement Pamela Anderson's eye-opening Netflix documentary A new social media trend you'll love: "Deinfluencing" This segment features perspectives from other marketer...
#77 - Get New Music on Your Doorstep w/ Nick Alt of VNYL
February 01, 2023 11:00 - 48 minutes - 44 MBWe've come a long way from illegally downloading music on Napster and Limewire in the Y2K era. These days, we're willing to spend big bucks on everyone's favorite new (but old!) music format: vinyl records. 43.46 MILLION vinyl albums were sold in 2022! In this episode, I chat with Nick Alt, the CEO and founder of VNYL — a vinyl record membership club that sends uniquely curated music just for you! Why have we seen a huge resurgence in this music pastime? Nick says: "Vinyl is a tangible fo...
MTB News: SKIMS x White Lotus, TikTok's Heating Button, and drama on the Empire State Building's Twitter Account
January 30, 2023 18:31 - 11 minutes - 20.4 MBWe're officially kicking off season 7 of Making the Brand with a new series: MTB News! While we love to get nostalgic on this podcast, this new series will keep you up-to-date on the latest marketing and pop culture news for the week. These short and informative episodes are the perfect way to stay sharp on industry innovations and even hot celebrity goss. You can expect MTB News segments mixed in with our regularly scheduled programming. We've got plenty of new episodes planned! Today's...
#76 - From Fan to Author: How Karah-Leigh Hancock Built the BSB Fangirls Community
January 11, 2023 14:00 - 46 minutes - 42.3 MBEvery fandom has their community where they go to connect with other fans to talk about their favorite thing. There's usually someone who has to lead the charge, be a source of information, and create excitement within the fandom. And as a Backstreet Boys fan, I’m excited to chat with Karah-Leigh Hancock, who is the owner of BSB Fangirls and also the author of an upcoming book celebrating BSB’s 30-year legacy. Pre-order your copy here! The book drops on April 11th. Access the show notes ...
Equinox's NYE Backlash and the Future of Fitness
December 28, 2022 05:00 - 13 minutes - 23.5 MBIf fitness is part of your New Year's Resolution, Equinox is telling you to take it somewhere else. In this episode, I share more about the backlash that ensued when they banned new members on January 1st. I also shine a light on Peloton and how 'extertainment' is the future of fitness. OH and JC Chasez of *NSYNC gets a shoutout.
#75 - Equinox's NYE Backlash and the Future of Fitness
December 28, 2022 05:00 - 13 minutes - 23.5 MBIf fitness is part of your New Year's Resolution, Equinox is telling you to take it somewhere else. In this episode, I share more about the backlash that ensued when they banned new members on January 1st. I also shine a light on Peloton and how 'extertainment' is the future of fitness. OH and JC Chasez of *NSYNC gets a shoutout.
#74 - Taylor Swift's Genius Writing Categories & Easier Content Creation
December 21, 2022 10:30 - 13 minutes - 12.4 MBI'm always trying to understand Taylor Swift's genius writing brain. In this episode, we review the writing categories she uses to group her lyrics and help make the writing process a bit more imaginative. And the best part? We can take inspiration from her framework and apply it to our own content creation. I explain how! Episode resources: Content Formula Article with more examples! Download your free content themes worksheet For marketing and pop culture lessons sent straight to your ...
#73 - Get Your Email & Newsletter *NSYNC w/ Liz Wilcox
December 14, 2022 10:30 - 46 minutes - 42.1 MBLiz Wilcox is a diehard *NSYNC fangirl AND email marketing expert. She dropped some actionable takeaways to help you turn your email subscribers into friends who will gladly become your customers! Hear her share the biggest advantage small businesses have, as well as the one simple section you can add to your emails RIGHT NOW to boost conversions. I found myself taking notes throughout this episode. For more of Liz's wisdom, be sure to follow her, subscribe to her email list, and even consid...
Get Your Email & Newsletter *NSYNC w/ Liz Wilcox
December 14, 2022 10:30 - 46 minutes - 42.1 MBLiz Wilcox is a diehard *NSYNC fangirl AND email marketing expert. She dropped some actionable takeaways to help you turn your email subscribers into friends who will gladly become your customers! Hear her share the biggest advantage small businesses have, as well as the one simple section you can add to your emails RIGHT NOW to boost conversions. I found myself taking notes throughout this episode. For more of Liz's wisdom, be sure to follow her, subscribe to her email list, and even consid...
#72 - Brands are Swifties Too! Going Viral on the Brand Account w/ Nicole Tabak
December 07, 2022 10:00 - 50 minutes - 90.6 MBWhen Nicole Tabak saw Taylor Swift trending ahead of her latest album release, she decided to jump in on behalf of her client... Harvard Online. Her thread comparing Taylor Swift albums as Harvard courses went viral. Hear Nicole tell the story and share why brands are Swifties too. Access the show notes Subscribe to Nicole's social media and mental health newsletter, Social Media Detox. Follow Nicole on Twitter at @NicoleTabak For marketing and pop culture lessons sent straight to your...
#72 - Brands are Swifties Too w/ Nicole Tabak
December 07, 2022 10:00 - 50 minutes - 90.6 MBWhen Nicole Tabak saw Taylor Swift trending ahead of her latest album release, she decided to jump in on behalf of her client... Harvard Online. Her thread comparing Taylor Swift albums as Harvard courses went viral. Hear Nicole tell the story and share why brands are Swifties too. Access the show notes Subscribe to Nicole's social media and mental health newsletter, Social Media Detox. Follow Nicole on Twitter at @NicoleTabak For marketing and pop culture lessons sent straight to your...
Brands are Swifties Too w/ Nicole Tabak
December 07, 2022 10:00 - 50 minutes - 90.6 MBWhen Nicole Tabak saw Taylor Swift trending ahead of her latest album release, she decided to jump in on behalf of her client... Harvard Online. Her thread comparing Taylor Swift albums as Harvard courses went viral. Hear Nicole tell the story and share why brands are Swifties too. Access the show notes Subscribe to Nicole's social media and mental health newsletter, Social Media Detox. Follow Nicole on Twitter at @NicoleTabak For marketing and pop culture lessons sent straight to your...
#71 - When Passion Meets Purpose – ESLLA Luxury Vegan Leather w/ Leigh Dorough and Charlotte Wienckoski
November 30, 2022 17:46 - 45 minutes - 41.4 MBIn the fall of 2021, my paths crossed with Leigh Dorough — an entertainment executive turned entrepreneur, and proud wife of Howie Dorough from my beloved Backstreet Boys! Leigh told me she was working on launching a new brand that was close to her heart — ESLLA. And it's now come to life! I had to invite her on the show to tell us about it! ESLLA stands for Ethically Sourced Luxury Leather Alternatives and offers gorgeous vegan handbags you can truly feel good about. I got the chance to ch...