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#76 - From Fan to Author: How Karah-Leigh Hancock Built the BSB Fangirls Community
Making the Brand | Marketing with a Pop Culture Twist
English - January 11, 2023 14:00 - 46 minutes - 42.3 MB - ★★★★★ - 29 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #75 - Equinox's NYE Backlash and the Future of Fitness
Every fandom has their community where they go to connect with other fans to talk about their favorite thing. There's usually someone who has to lead the charge, be a source of information, and create excitement within the fandom. And as a Backstreet Boys fan, I’m excited to chat with Karah-Leigh Hancock, who is the owner of BSB Fangirls and also the author of an upcoming book celebrating BSB’s 30-year legacy.
Pre-order your copy here! The book drops on April 11th.
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