#78 - The Data Behind Dating ❤️🔥 w/ Michael Kaye of OkCupid
Making the Brand | Marketing with a Pop Culture Twist
English - February 08, 2023 12:00 - 37 minutes - 34.5 MB - ★★★★★ - 29 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
No matter your relationship status, you need to hear this episode with Michael Kaye of the online dating app, OkCupid!
Michael is the Head of Global Communications and is sharing the brilliant ways they use data and insights to engage their app users.
In this episode, we cover:
The stigmas of online dating and how OkCupid changes the narrative
OkCupid's masterful use of pop culture and trending topics to spark social conversations
The surprising trends that separate millennial daters and Gen Z
How OkCupid incorporates storytelling and successful love stories into their messaging
Strategies for standing out against the competition
Psst... Michael is also sharing a special gift if you're out there looking for love! This episode will fascinate you 💗
Follow Michael on Twitter at @MichaelKayePR
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