#20 | The three horizons of Martech
Making Sense of Martech
English - February 13, 2022 09:13 - 59 minutes - 54.3 MB - ★★★ - 2 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I’m joined by Scott Brinker. If you’ve been working in Martech for some time, Scott needs no introduction. Affectionately called “the godfather of Martech” Scott has been a pioneer in the Martech industry. Scott currently serves as the VP of platform ecosystem at HubSpot, editor at large at Chiefmartec, holds degrees in computer science at Harvard, and is a Fellow at MIT Sloan. Scott’s also behind the now-famous Martech Landscape supergraphic, a tool that maps and categorizes more than 8,000 marketing technologies in the industry.
In this episode, we’re talking about Scott’s perspective on Martech in 2022 as he’s recently written an article talking about three big innovation horizons in the industry: Commerce, Big Ops, and No Code.
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You can find Scott Brinker on LinkedIn, Twitter, and on Chiefmartech.com