Making Sense of Martech
76 episodes - English - Latest episode: 4 months ago - ★★★ - 2 ratingsMaking sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
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Episodes
TMW Case Study #001 | Scaling Martech QA with computer vision and robots
March 29, 2024 09:52 - 1 hour - 79 MBWelcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge. Rappi’s array of marketing campaigns and offers, driven by a sophisticated deep-linking strategy, is crucial to its success. It did, however, lead ...
Making Sense of Martech Special Announcement
February 06, 2024 21:30 - 3 minutes - 3.45 MBMaking Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
January 23, 2024 20:30 - 1 hour - 66.5 MBA conversation with Tim Mason & Sarah Jarvis from Eagle Eye. In this episode we’re joined by Tim Mason and Sarah Jarvis . Tim is the CEO of Eagle Eye, a leading loyalty and personalization platform and a top 10 TMW 100 global innovator. Tim has spent more than 30 years building loyalty strategies in retail, including working as the Deputy CEO and CMO of Tesco UK PLC. Sarah Jarvis is a senior marketer, also at Eagle Eye, and a regular contributor to Forbes UK. Both are the authors of the re...
#65 | Rohit Maheswaran on the shifting sands of attribution
January 02, 2024 20:30 - 49 minutes - 45.1 MBA conversation with Rohit Maheswaran. In this episode we’re joined by Rohit Maheswaran, the co-founder and Chief Product Officer of Lifesight a marketing measurement platform offering a suite of attribution, MMM (Mixed Media Modelling), and incrementality tools. We tackle the shifting sands of attribution and how marketers are using different models and tools as the ways of last click and multi-channel attribution fade away and more marketers are embracing a back-to-the-future style of me...
#64 | Cory Munchbach on the life of a Martech CEO
December 19, 2023 20:30 - 1 hour - 60.2 MBA conversation with Cory Munchbach. In this episode we’re joined by Cory Munchbach. Cory is the CEO of BlueConic, a leading Customer Data Platform. In this episode we talk about Cory’s recent journey to becoming the CEO of the company, what it really looks like to lead the vision and strategy of a private equity backed company, growing and scaling a product right in the middle of one of the hottest categories in the Martech industry, and her outlook for the coming year in the CDP category...
#63 | Chris Baker on the promise and peril of Generative AI for marketing
December 19, 2023 07:56 - 1 hour - 56.7 MBA conversation with Chris Baker. In this episode we’re joined by Chris Baker. Chris is the founder of Totem, a brand strategy, marketing, data and innovation consultancy with a focus on the Chinese market. Totem helps global brands break into China and Asia and works with marketing leadership on digital and brand strategy. In a recent presentation of Etail Asia, Chris gave one of the clearest views on how generative AI is impacting the marketing industry. In this conversation, we’ll talk ...
#62 | Lauren Maffeo on designing data governance for good
November 14, 2023 21:56 - 1 hour - 57.7 MBA conversation with Lauren Maffeo. In this episode we’re joined by Lauren Maffeo. Lauren is an award-winning service designer working full-time at Steampunk where she serves the U.S. federal government. She is a founding editor of Springer’s AI and Ethics Journal and an adjunct lecturer of Interaction Design at The George Washington University. Lauren has written for Harvard Data Science Review, Financial Times, and The Guardian. She has also presented her research on bias in AI at Princeto...
#61 | Ari Paparo on the fool’s errand of media
October 24, 2023 20:30 - 1 hour - 69.3 MBA conversation with Ari Paparo. In this episode we’re joined by Ari Paparo the famous host of the very popular Marketecture Podcast and the CEO and founder of LaunchScience, a newly launched (pardon the pun) startup in the category of process management for GTM and product teams. Prior to these two new ventures, Ari founded and exited Adtech platform Beeswax to Comcast and worked stints at Google, Nielsen, and AppNexus. In this conversation, we speak about the overlap between the Adtech an...
#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance
October 17, 2023 21:30 - 1 hour - 62.1 MBA collaboration with Kerry Guard. In this episode, we’ve got something different for you the MSOM audience with our very own Juan Mendoza being interviewed by Kerry Guard from tea time with tech marketing leaders! In this episode, we cover things ranging from audience capture through to building a media company. What you do with an audience and the value of it. We also talked about latest trends in marketing technology, tracking GDPR and the ever present issue of a more private web and ho...
#59 | Eric Seufert: Everything is an Ad network
October 10, 2023 20:30 - 56 minutes - 52.2 MBA conversation with Eric Seufert. In this episode, I’m joined by Eric Seufert to talk about his thesis-slash-catch phrase “everything is an ad network.” Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech. Eric worked a number of Adtech roles in Europe which led him to founding and exiting analytics platform for mobile developers Agamemnon. He is now investing in companies in the Adtech space with Heracles Capital and r...
#58 | Gareth Noonan the rise of B2B Adtech paradigm
October 03, 2023 20:30 - 49 minutes - 45.2 MBA conversation with Gareth Noonan. In this episode we’re joined by a leader in the world of B2B adtech and martech, someone whose expertise has truly left an indelible mark, Gareth Noonan. Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. With a track record of steering business units to generate over $150M in revenue, Gareth's proficiency extends to Programmatic Strategy, Operation...
#58 | Gareth Noonan the rise of the B2B Adtech paradigm
October 03, 2023 20:30 - 49 minutes - 45.2 MBA conversation with Gareth Noonan. In this episode we’re joined by a leader in the world of B2B adtech and martech, someone whose expertise has truly left an indelible mark, Gareth Noonan. Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. With a track record of steering business units to generate over $150M in revenue, Gareth's proficiency extends to Programmatic Strategy, Operation...
#57 | Bobby Tichy & Michael Burton on hyper specializing in the stack
September 12, 2023 21:30 - 59 minutes - 54.9 MBIn this episode, we’re joined by Bobby Tichy and Michael Burton, co-founders at Stitch. Both Bobby and Michael are well-respected within the martech industry, bringing a unique perspective to customer engagement, CX, tech stacks, and the martech industry overall. Bobby Tichy is a veteran of two of the most well-respected brands in martech, Marketo and Salesforce, where he led and supported implementations for many big brands. After his time with those two companies, Bobby moved onto Lev, a ...
MSoM #57 | Bobby Tichy & Michael Burton on hyper specializing in the stack
September 12, 2023 21:30 - 59 minutes - 54.9 MBIn this episode, we’re joined by Bobby Tichy and Michael Burton, co-founders at Stitch. Both Bobby and Michael are well-respected within the martech industry, bringing a unique perspective to customer engagement, CX, tech stacks, and the martech industry overall. Bobby Tichy is a veteran of two of the most well-respected brands in martech, Marketo and Salesforce, where he led and supported implementations for many big brands. After his time with those two companies, Bobby moved onto Lev, a ...
#56 | Michaela Aguilar on the Martech buying problem and the role of education
September 05, 2023 21:30 - 59 minutes - 54 MBIn this episode we have Michaela Aguilar. Michaela is the head of business partnerships and ecosystems at Acoustic, a customer engagement platform company. Most recently Michaela has been leading a new Martech course with ADMA here in Australia called the Marketing Technology Certificate. Michaela also works as a Mentor at not for profit group Women in Data, and has a long and storied career in customer experience optimisation and analytics. In this episode, we talk about the connection bet...
#55 | Josh Manion on Data Assurance and privacy-positive tech in Martech & Adtech
August 29, 2023 21:30 - 41 minutes - 38.3 MBA conversation with Josh Manion. In this episode we have Josh Manion joining us. Josh is the CEO of Vault JS, and previously worked as the founder of Ensighten, and the CEO Stratigent, both successful companies in the analytics, Adtech and data management space. Vault JS offers an advanced AI solution that continually scans data collection technologies in brands and alerts teams to suspicious activity, data leaks or accidental sharing with third parties. something they call “data assurance”...
#54 | Adam Furness on the resurgence of affiliate marketing, and doing content partnerships at scale
August 22, 2023 21:30 - 45 minutes - 42.6 MBA conversation with Adam Furness. In this episode I have Adam Furness joining me. Adam is the Asia Pacific managing director for Impact.com, a platform for managing partnerships, content collaborations, and affiliate marketing. Impact is one of the few platforms solely focused on Partnership Automation Technology, by helping businesses grow through creating better media buying decisions and managing partner lifecycles. Adam is also the co-chair of UnLtd, a social purpose organization conn...
#53 | Alexandra Theriault on intersection of martech & adtech and the role of first-party data in a post third-party-cookie world
August 15, 2023 21:30 - 1 hour - 62.4 MBA conversation with Alexandra Theriault. In this episode, we have Alexandra Theriault, the chief growth officer at Adtech company Lotame. Alexandra has been working with Lotame for more than 15 years, playing several key roles in the company as it has grown into an international Adtech player. Lotame plays a key role in advertising and increasingly in the Martech industry through its widely used cookieless Panorama ID , data marketplace and recently announced Spherical platform, a CDP acc...
#52 | Rajan Kumar on why companies fail to get the most out of Martech
August 08, 2023 21:30 - 1 hour - 56.5 MBA conversation with Rajan Kumar. In this episode, we have Rajan Kumar, CEO and cofounder of The Lumery. He’s an unusual guest because not too long ago Raj was my boss! It’s a pleasure to have Raj on to talk about their latest research entitled Stacks on Stacks on Stacks - The Voices of Martech. Raj has pioneered a unique approach to MarTech consulting, combining the optimization of tech stacks with the development of clients’ internal capabilities, processes, and data-driven cultures, ensur...
#51 | Shoshana Wodinsky on the perils of privacy in a world of ad networks
August 01, 2023 21:30 - 47 minutes - 43.1 MBA conversation with Shoshana Wodinsky. In this episode, I’m joined by Shoshana Wodinsky, a technology researcher and former investigative reporter doing some of the best investigative journalism in the space of Adtech, privacy and online surveillance. Shoshana is the investigative director for consulting firm Web X Ray. Shoshana has had her work cited by The New York Times, The Washington Post, and The Wall Street Journal. She is a prolific writer, penning articles like, How Google Ruined ...
#50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce
July 11, 2023 21:30 - 57 minutes - 52.6 MBA conversation with Roger Dunn. In this episode, we are joined by Roger Dunn. Roger is a consultant in retail media space and recently worked as Head of Retail Media for Australia & New Zealand at Criteo, where he helped retailers setup & scale their own retail media networks, as well as forming partnerships and broader up-skilling of agencies. Roger previously spent the majority of his career agency side specialising in retail and e-commerce and played a crucial role as founder of GroupM ...
#49 | Jay Sanderson on Composable CDP and DXP, AI and new interfaces for building CX, and leading edge personalisation
June 28, 2023 21:30 - 1 hour - 57.5 MBA conversation with Jay Sanderson. In this episode I’m joined by Jay Sanderson. He’s the senior manager of product marketing for Progress digital experience. Progress enables customers to develop the applications and experiences they need, deploy where and how they want and manage it all safely and securely. Hundreds of thousands of enterprises, including 1,700 software companies and 3.5 million developers, depend on Progress everyday to deploy customer experiences. Jay has worked across c...
#48 | Michelle Songy on the problem with PR, building a media marketplace and getting publicity
June 13, 2023 21:30 - 1 hour - 56.4 MBA conversation with Michelle Songy. In this episode, I’m joined by Michelle Songy. Michelle is a startup founder, company executive and innovator in the space of media and technology. Michelle is the founder and CEO of Press Hook one of the first media relations platforms that connects media to brands and publicists at scale. Prior to founding Press Hook, Michelle founded Cake, a mobile payments platform for restaurants that was acquired by American Express. Michelle has also worked in fina...
#47 | Jana Marle-Zizkova on women in Martech, product vs movement building, skills shortages and technical leadership
May 30, 2023 21:30 - 59 minutes - 54.4 MBA conversation with Jana Marle-Zizkova. In this episode, I’m joined by Jana Marle-Zizkova, an avid data and diversity advocate, CEO of Customer Data Platform Meiro and the co-founder of She loves Data, a global non-for-profit. Since 2016 over 15,000 women have attended 200+ free data & tech workshops, certification programs, and webinars. She Loves Data has chapters in 17 countries on 5 continents. In 2019, She Loves Data received the “Diversity Initiative Award in Asia” by Women in IT. Ja...
#46 | Tom Goodwin on progress and pessimism in marketing and technology
May 16, 2023 21:30 - 1 hour - 64.2 MBA conversation with Tom Goodwin. In this episode we have Tom Goodwin joining us. If you work in marketing, advertising or tech he probably needs no introduction. Tom is an international keynote speaker, the author of Digital Darwinism, the co-founder of consultancy ALL WE HAVE IS NOW, a TV presenter, and a regular contributor for The Guardian, TechCrunch, and Forbes, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. In this episode we talk about progress and pessimism, how we should...
#45| Myles Younger on the convergence of Adtech and Martech
May 02, 2023 21:30 - 1 hour - 55.5 MBA conversation with Myles Younger. In this episode, we have Myles Younger. Myles is the Head of Innovation & Insights at U of Digital, an AdTech focused education firm. Prior to joining U of Digital. Myles’ nearly 20 year career in advertising has spanned every facet of the business, from his time in client-side marketing, to his experience as an ad tech founder and product leader, to his experience inside the world of agencies and consulting. Most recently Myles was VP Go-to-Market, Data a...
#44| Ross Candido on the social stack and the evolution of social listening
April 18, 2023 21:30 - 59 minutes - 54.6 MBA conversation with Ross Candido. Today I’m joined by Ross Candido. Ross is the VP of ANZ and SEA at Meltwater a leading media monitoring & social analytics platform. Meltwater offers a suite of solutions that spans media, social, consumer, and sales intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater provides competitive intelligence and consumer insights for over 27,000 global customers across six continents. Ross has been ...
#43| Bryan Williams on partnership strategy, platform ecosystems and the problem of monopolies
April 11, 2023 21:30 - 48 minutes - 44.1 MBA conversation with Bryan Williams. In this episode, I’m joined by Bryan Williams. Bryan is the founder of the newly formed firm Hockey Stick Advisory. An experienced operator in the platform ecosystem space, Bryan played a key role in building out Xero’s partnerships and application ecosystems as the former director of Ecosystem and Apps. Bryan has also served as a mentor and advisor through startup accelerator programs such as Blackbird Giants program and StartUp Vic office hours programs...
#42 | Juan Baron on data clean rooms, the privacy paradox, data and trust, and cryptography in advertising
March 14, 2023 20:30 - 52 minutes - 47.7 MBA conversation with Juan Baron. In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq. Decentriq calls itself The “Switzerland” of data that is coincidentally also headquartered in Switzerland..... Founded in 2018, the company is inventing novel technology to enable publishers, brands, researchers, platforms, and advertisers to collaborate data in a way that ensures privacy and security. D...
#041 | Josh Alvernia on conversion APIs, climate change, and building for privacy
March 04, 2023 20:30 - 1 hour - 56.4 MB A conversation with Josh Alvernia. In this episode, I am joined by Joshua Alvernia, the CEO, and co-founder of Clue. Clue is a leading data and media partner for search, social, and programmatic advertising. They help marketers interpret and transform their data into growth. Clue is a digital-native company with empowered, remote staff located around the world. Recently they did a collaborative research piece with Digiday that analyses the emergence of something called conversion APIs, ...
#040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creation
February 06, 2023 20:30 - 51 minutes - 46.9 MBA conversation with Amanda Natividad. In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online. Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 (https://maven....
#039 | Martech throughout culture
December 10, 2022 20:30 - 59 minutes - 54.2 MBA conversation with AJ Rollsy. In this episode, I’m joined by AJ Rollsy. AJ is the founder of CORE marketing method and the founder of Healthpoint Research. AJ is an entrepreneur who over the last two decades has helped multinational corporations launch and grow brands, driving multiple billions of dollars in sales across 50+ national markets. AJ recently supported TMW research for a paper on Martech in India providing valuable insights into how the technology community works in one of the ...
#038 | Understanding Performance Marketing
December 03, 2022 20:30 - 1 hour - 60.3 MBA conversation with Sabri Suby. In this episode I am joined by Sabri Suby who calls himself the “Lord of the Internet.” He’s the founder of King Kong an Australian based digital advertising agency and the author of “Sell Like Crazy.” King Kong has generated more than $1.3 billion in reported revenue for their clients and is one of the fastest growing agencies in Australia. I have never met anyone that hustles quite as hard as Sabri. In this episode we talk about the grind of digital advert...
#037 | Debating Reverse ETL
November 19, 2022 20:30 - 57 minutes - 52.4 MBA conversation with Tejas Manohar & Michael Katz. In this episode I am joined by Tejas Manohar, the CEO of Hightouch Data and Michael Katz the CEO of mParticle. Over the past few years, a new category of customer data platforms has emerged called reverse ETL - data activation, enrichment, and analytics that runs on data on top of the data warehouse. Championed by Hightouch data and numerous other startups, there has been a growing shift in how tech leaders are thinking about the role of th...
#036 | Building Competitive Intelligence
November 10, 2022 20:30 - 45 minutes - 41.5 MBA conversation with Andy McCotter-Bicknell. In this episode I am joined by Andy McCotter-Bicknell, the head of competitive intelligence at Click-Up, content creator and founder of the competitive playbook - an online course that helps companies to build competitor intelligence programs from scratch. We talk about the emerging field of competitive research and strategy in B2B SaaS companies, Andy’s journey building the competitive playbook, the differentiation of Clickup, competing beyond p...
#035 | Why you don't need Martech
October 31, 2022 20:30 - 44 minutes - 41.1 MBA conversation with John James. In this episode I’m joined by John James. John is the host of the Champagne Strategy podcast, marketing, and technology consultant, and startup entrepreneur. John started working for global ad agencies then went client side, to government (B2G), B2B, B2C. Worked at digital agencies in Melbourne for half a decade in account manager roles and sales, he then started his own agency and ran that for 7 years. Then moved to live in San Francisco working as a growth ...
#034 | Building the CDP category
October 24, 2022 20:30 - 59 minutes - 54.3 MBA conversation with Kazuki Ohta & Mike Anderson. In this episode I am joined by Kazuki Ohta (co-founder and CEO of Treasure Data) and Mike Anderson (the CTO and founder of Tealium) for a round table discussion to discuss the perspectives on the outlook of the CDP industry, how they're building it and the growing challenges around data, privacy, regulation, and consumer attitudes in the CDP space. We talk about the changing role of the category in the enterprise. Why people are still mystif...
#033 | Martech in Asia
October 09, 2022 21:40 - 43 minutes - 40 MBA conversation with Neil Halliday Neil Halliday is the event director for APAC at Big Data and AI World, focusing on Data, AI, and Martech. During Neil’s time, he has built the most successful data-focused event and conference series in APAC and an entire ecosystem around data, Martech, CX, digital transformation, AI/ML, diversity & inclusion, to drive business generation opportunities in the Asia Pacific region. Neil has also worked in a number of technology companies and is one of the bes...
#032 | B2B media empires
September 09, 2022 06:34 - 45 minutes - 41.7 MBA conversation with Michael Adams & Melissa McCready. In this episode I’m joined by Michael Adams and Melissa McCready. Michael is the General Manager and Melissa is the content chair at OpsStars - an online community, media and events company servicing revenue and marketing operations practitioners. Previous to OpsStars, Michael has worked across a number of roles in communications, thought leadership and media for software companies like Cisco. Melissa is the principal at The Growth Ops ...
#031 | The privacy winter
September 04, 2022 10:36 - 59 minutes - 54.8 MBA conversation with Chris Brinkworth & Vishal Repaka. In this episode, I’m joined by Chris Brinkworth and Vishal Repaka from Civic Data. In Australia, Civic Data is helping leading brands to collect, organize, analyze and activate data for Privacy First Marketing and Communications initiatives, in line with current and future Australian Privacy Principles. Chris has spent years working in the bowels of the AdTech industry in the US, which over time saw an increasing need to address the priv...
#030 | The technology of attribution
August 29, 2022 04:40 - 56 minutes - 51.9 MBA conversation with Praveen Das. In this episode, I’m joined by Praveen Das. Praveen is the co-founder and Chief Product Officer at Factors.ai, a B2B marketing attribution and analytics software company. Praveen has a long history in the analytics space, previously leading product at InMobi, a mobile advertising company. In this discussion, we unpack the technology of marketing attribution including the increasing importance of machine learning and artificial intelligence in the marketing a...
#029 | Evolving automated marketing
August 17, 2022 12:22 - 56 minutes - 51.6 MBA conversation with Anu Shukla. In this episode, I’m joined by Anu Shukla. Anu is a serial entrepreneur with over 20 years of high-tech industry experience having created a billion dollars of enterprise value from Martech startups. She is the Founder and CEO of RewardsPay Inc. and the Co-founder and Executive Chair of Botco.ai. Formerly, she was the Founder and CEO of Offerpal Media (aka Tapjoy, Inc. which was sold for $400 mm cash in Jan 2022), and she was the Founder and former CEO and Di...
MSoM #029 | Evolving automated marketing
August 17, 2022 12:22 - 56 minutes - 51.6 MBA conversation with Anu Shukla. In this episode, I’m joined by Anu Shukla. Anu is a serial entrepreneur with over 20 years of high-tech industry experience having created a billion dollars of enterprise value from Martech startups. She is the Founder and CEO of RewardsPay Inc. and the Co-founder and Executive Chair of Botco.ai. Formerly, she was the Founder and CEO of Offerpal Media (aka Tapjoy, Inc. which was sold for $400 mm cash in Jan 2022), and she was the Founder and former CEO and Di...
#028 | Podcasting about podcasting
July 28, 2022 00:50 - 1 hour - 55.5 MBA conversation with Benjamin Shapiro and Phil Gamache. Benjamin is the founder of I Hear Everything and a prolific podcast host who oversees three big tent podcasts; The Martech Podcast, Voices of Search, and the Revenue Generator Podcast along with a number of bespoke audio projects. Benjamin is a media entrepreneur who started his journey with The Martech Podcast and has scaled to more than 2,000 published episodes achieving more than 2 million downloads. Phil is the co-founder of the Hu...
#027 | The revenue bubble
July 07, 2022 06:21 - 48 minutes - 44.1 MBA conversation with Darrell Alfonso. Darrell is an award-winning marketer and Martech professional. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower thousands of marketers to build world-class customer experiences. He was named one of the top Martech Marketers to Follow in 2020, won the Fearless Marketer award in 2018, is a 2X Marketo Champion, and is ...
#026 | The creativity crisis
June 20, 2022 00:22 - 51 minutes - 47.2 MBA conversation with Cydney Sinclair. Today I’m joined by Cydney Sinclair. Cydney is the creative director at HBO max where she has built and led diverse teams of storytellers and designers to launch the streaming service. Cydney previously served as the Art director for Apple as one of the founding members of the Apple Music Brand and Marketing Design team where she lead global content and marketing initiatives across Apple TV, Apple Books, Podcasts, and Gift Cards including a relaunch of t...
#025 | The state of SEO
June 10, 2022 04:46 - 46 minutes - 42.5 MBA conversation with Vahe Arabian and Grant Shankster. In this episode, I’m joined by Vahe Arabian and Grant Shankster. Both SEO (search engine optimisation) experts in their own right. Vahe is the founder of the state of digital publishing which is a membership platform and consultancy which helps publishers grow digital media properties. Grant is an SEO and PPC expert at The Various Artists working in a regionally focused agency based in Queensland Australia. Grant has worked across a num...
#024 | Martech Day
April 28, 2022 02:14 - 32 minutes - 30.1 MBA conversation with Frans Riemersma. In this episode, I’m joined by Frans Riemersma. He’s the founder of Martech Tribe a Europe-based advisory and research firm that tracks the developments of the marketing technology industry and builds tools for senior leaders to better evaluate and manage their investments. Frans has also contributed to digital transformation training as a lecturer at Nyenrode Business University and spent close to a decade working with BrandMaker, a global marketing ope...
#23| The history of media disruption
April 11, 2022 23:11 - 1 hour - 55.7 MBIn this episode, I’m joined by Tim Burrowes. He’s the former founder of Mumbrella, one of the most significant media organizations servicing the marketing and media industries in Australia. Tim’s also the founder of the recently launched Unmade, a popular newsletter that explores topics centered on technology and media. It’s based on his first book of the same title, Media Unmade surveying more than a decade of technology disruption in media, publishing and advertising. Tim has a unique pers...
#023 | The history of media disruption
April 11, 2022 23:11 - 1 hour - 55.7 MBIn this episode, I’m joined by Tim Burrowes. He’s the former founder of Mumbrella, one of the most significant media organizations servicing the marketing and media industries in Australia. Tim’s also the founder of the recently launched Unmade, a popular newsletter that explores topics centered on technology and media. It’s based on his first book of the same title, Media Unmade surveying more than a decade of technology disruption in media, publishing and advertising. Tim has a unique pers...