#021 | Understanding open data
Making Sense of Martech
English - March 03, 2022 04:12 - 45 minutes - 42 MB - ★★★ - 2 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I’m joined by Kevin Tate. Kevin is the Chief Revenue Officer of Clearbit, a B2B data enrichment, activation, and intelligence company. Clearbit is an interesting player in the data space in how they collect business data from over 200 sources to create over 350 million business profiles which then sales and marketers can tap into to enrich their existing segmentation and do things like prospecting and lead generation. Clearbit is a data collection company that is evolving into a data activation company with the recent announcement of their data activation platform that works as an integration layer between Clearbit’s data profiles and marketing and sales tools like CRMs, MAPs, and CDPs. Kevin has worked across the B2B SaaS space serving in multiple revenue and marketing executive roles.
In this episode, we’re talking about where Clearbit fits into the data privacy ecosystem, the evolution to data activation, and how brands leverage open data sources to drive marketing and sales.
Go here for show notes, links, and resources.
Subscribe to The Martech Weekly here.
Follow Juan Mendoza on LinkedIn and Twitter.
You can find Kevin Tate on LinkedIn and at clearbit.com