In this episode, Cheryl and Christian discuss:

The power of storytelling Everybody wins when people share stories Crowdsourcing your story Why social proof is important 

 

Key Takeaways:

Storytelling is powerful. When people share their stories, they are no longer a statistic, they become real human beings who people can be empathetic to and connect with.  Everybody wins when people are sharing uplifting positive stories about each other. Hearing stories of good experiences from your clients will make the clients feel grateful to be able to express, benefit you by giving you a boost, and benefit existing and prospective clients as well.  Crowdsource your story. The stories that your customers tell about you are the most important stories. It’s also a great opportunity for you to reach out, build relationships and show them that you feel like they matter.  The keyword of social proof is proof and proof provides credibility so that when a potential buyer is looking at your company, they could see that you’re someone that they can trust. 

 

“The notion of crowdsourcing your story is that your customers can tell your story even better than you can. The stories that your customers tell about you are absolutely worth their weight in gold.” — Christian Napier

 

Want to save $200? Create an account at www.rakonto.io, upgrade your plan to the Annual Professional Plan and then enter the promotion code MBPRO22 and you’ll get 25% off the first year of subscription to the Annual Professional plan! 

 

Connect with Christian Napier:

Website: https://rakonto.io/

LinkedIn: https://www.linkedin.com/in/christiannapier/

 

Get in Touch with Cheryl:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/dynamiteproductionsinc

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

 

Show notes by Podcastologist: Justine Talla

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.