Maestro on the Mic
598 episodes - English - Latest episode: 15 days ago - ★★★★★ - 260 ratingsJoin host, Dr. Shante Cofield, The Movement Maestro, on a journey to see the bigger picture, find your passion, and discover how movement unites us all. Come move with the Maestro.
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Episodes
MOTM #595: Considering Your Capacity
July 08, 2024 08:00 - 18 minutes - 25.3 MBBack when I worked as a PT I would have to see up to 24 patients in a 10 hour day. Pardon my French, but fuck that shit. One of my favorite things about starting your own business is that you don’t have to work to some other person or companies pace—you get to work […]
MOTM #594: How to Handle Instagram Overwhelm
July 04, 2024 08:00 - 21 minutes - 29.5 MBEvery now and then I start seeing a flood of people “taking a break” from Instagram, and I truly believe it’s not the app that’s a problem—it’s how we use it. If you’re using social media to build a brand or a business, you’re going to have to be on Instagram, so you’re going to […]
MOTM #593: Auditing Your Online Business: What to Do if You Want to “Burn it All Down”
July 01, 2024 08:00 - 18 minutes - 24.9 MBWhat do you do when you want to burn your entire business down ’til there’s nothing left? I’ve been lucky enough to never want that, but it doesn’t seem like an enjoyable place to be. Running an online business and feeling like you’re going nowhere or that somehow you’re doing it “wrong” can be frustrating, […]
MOTM #592: The Actual Benefits of Cold Exposure
June 27, 2024 08:00 - 21 minutes - 29.8 MBI may talk mostly business now, but I am the *Movement* Maestro, and every now and then I like to remind you of that. I’m bringing this episode back from the archives because it felt relevant given the fact that it’s summer and it’s hot as shit outside, so if you’ve ever thought about cold […]
MOTM #591: “Am I Too Old for Instagram?”
June 24, 2024 08:00 - 20 minutes - 28.1 MBAge is just a number—except for when it isn’t. I’ve had some clients wonder if they’re just “too old” to be starting a personal business on Instagram, and it’s a valid question. Even though social media seems to be a “young” persons game (whatever that means), there are millions of people of all ages online. […]
MOTM #590: The 3 E’s of Starting an Online Business
June 20, 2024 08:00 - 22 minutes - 31.3 MBHow the hell do you know the “right” way to start an online business venture? Do you start with the thing you care about, or do you do the thing you know will make more money? Does have to be one or the other? Y’all know I’ll always advocate for doing the thing that lights […]
MOTM #589: 7 Tips for Managing Your Instagram Comments and DMs
June 17, 2024 08:00 - 20 minutes - 28.3 MBIf you’re like me and you’re building a personal brand, you already know that trust is everything, and when building that trust with your audience, having a direct line of communication with them is golden. Enter: your Instagram comments and DMs. Managing them can seem overwhelming but in my opinion, you’ve got to find a […]
MOTM #588: Setting Your Soul on Fire
June 13, 2024 08:00 - 20 minutes - 27.9 MBOnce upon a time, I watched the Disney movie, Soul… and I hated it. It had some pretty egregious racial issues, and on top of that, it had a weird and disappointing take on what it means to be passionate. Letting your passion consume you is, in my opinion, a GOOD thing. If you’re lucky […]
MOTM #587: When the World Says You’re Too Much with Dr. Alyssa Olenick
June 10, 2024 08:00 - 1 hour - 133 MBIf you ever wanted to hear me have a conversation with the Energizer Bunny, then you’ll definitely want to tune in to this episode. Jokes aside, you really do need to hear Dr. Alyssa Olenick’s story because she simply doesn’t stop, and it’s fucking incredible. Y’all know I stay calling for MOAR YOU, and Alyssa […]
MOTM #586: How to Grow Your Email List
June 06, 2024 08:00 - 54.7 MBYou need an email list. If your social media disappeared tomorrow, how would you contact any of your people? Share any content? Make any sales? As you know, the Summer Slowdown is coming, so now is the perfect time to focus on building up and growing your business, and one of the best things you […]
MOTM #585: 7 Tips to Prepare for the Summer Slowdown
June 03, 2024 08:00 - 20.6 MBIt happens every year without fail: The Summer Slowdown. But even though it’s nothing new, there’s always someone panicking and crying when business gets a little slower during the warmer months. This year, you’re not going to freak out about it, because I’m preparing you with 7 tips to handle this slow season. Let’s chat. […]
MOTM #584: A Realistic Approach to Getting Things Done
May 30, 2024 08:00 - 25.5 MBOn Monday, I shared about how I really don’t care for being “busy” but it’s still important for me to get shit done. I follow a general schedule week-to-week, but sometimes life doesn’t always go to plan (shocking, I know) and that’s all good, too. As long as I’m setting realistic goals, managing the expectations […]
MOTM #583: I Don’t Want to Be Busy
May 27, 2024 08:00 - 22.4 MBI do not like to be busy. Maybe in my younger years, I enjoyed having a full calendar a little more, but now every time I hear someone talking about doing more, more, more, more, more, I’m just like, “Ew.” In the entrepreneurial space, people can make you feel like you’re not doing “enough” if […]
MOTM #582: Building Badass with Kathy Sierra
May 23, 2024 08:00 - 99.6 MBIf you choose to listen to but a handful of my podcast episodes, please let this be one of them. The Instagram algorithms saw fit to bring me and Kathy together, and I can’t help but feel that they actually got it right this time. Kathy's Instagram account may be dominated by pictures of horses, […]
MOTM #581: A Shed and a Dream with Kelly Bryant
May 20, 2024 08:00 - 97.7 MBY’all know I’m all about going all-in on building your best life, whatever that may be. Your best life might be running your own business, but it doesn’t have to be. If having the security of a job at a company you love is part of your best life, then that’s fucking great, too! You […]
MOTM #580: Answering Your Questions: Online Business
May 16, 2024 08:00 - 47.9 MBSince Monday’s episode was a Q&A it only felt right for this Thursday Throwback to be another one, but this time all the questions are online business related. Y’all know how much I love talking about business and especially when you folks are the ones asking the questions. Let’s chat. (This episode is a re-run. […]
MOTM #579: April Instagram Q+A Answers
May 13, 2024 08:00 - 40 MBIn April I did a Q&A over on Instagram, and—like usual—you folks came at me with some bomb-ass questions. I answered over there, but you can only say so much within the constraints of social media, so I wanted to have the chance to talk in more detail. I love doing these kinds of episodes, […]
MOTM #577: Your Fat Loss Goals Are Killing You
May 06, 2024 08:00 - 25 minutes - 34.4 MBMenopause (and peri menopause) is the new black in the online space, and because of that, no matter where I look, everyone is talking about fat + weight loss. I truly never thought I’d be talking about this (and I hate that I am) but it’s been on my mind and I needed to say […]
MOTM #576: Increase Your Instagram Engagement
May 02, 2024 08:00 - 17 minutes - 24.6 MBOn Monday we talked about automating Instagram comments and DM’s, but if you’re not getting any engagement, there’s nothing to automate. If your social media comment section is a ghost town, then I have a 5-part answer that’ll help you reflect on the way you’re showing up online and increase your levels of engagement. After […]
MOTM #575: Automating Your Instagram Comments and DMs with ManyChat
April 29, 2024 08:00 - 20 minutes - 27.5 MBI’m sure you’ve seen one of those posts going around that has some sort of call to action like, “comment the word ‘YES’ and I’ll send you the link!” These creators aren’t sending out links individually, they’ve actually automated their Instagram comments and DMs. It seems like a miracle, especially for those of us who […]
MOTM #574: Creating Connection with Laura Jean
April 25, 2024 08:00 - 1 hour - 121 MBThis Throwback Thursday episode is a double whammy—it was initially two episodes that I’m rereleasing as one because if you haven’t heard it yet, then you need to immediately, and if you have already heard, well you need to listen again. This conversation, had with none other than my twin, Laura Jean, is the perfect […]
MOTM #573: The Connection Conundrum
April 22, 2024 08:00 - 19 minutes - 26.9 MBI spend a lot of time on social media, and I’m sure you do too, so you’ve probably noticed the dumpster-fire that seems to be happening in comment sections everywhere. We all desperately want connection, but it’s turned into anger, judgement, and what-about-ism every time a piece of content exists that isn’t perfectly tailored to […]
MOTM #572: One of the Few with Dr. Uchenna “UC” Ossai
April 18, 2024 08:00 - 1 hour - 95.4 MBToday’s episode features a very special guest: Dr. Uchenna “UC” Ossai. If you don’t already know her, get ready, because you're in for one hell of a treat. I’m bringing today’s episode back from the vault because UC is speaking at #BossUp this year, and if you weren’t already convinced about going, you will be […]
MOTM #571: The Number 1 Reason to Go to Live Event
April 15, 2024 08:00 - 17 minutes - 24.6 MBIf you’ve never been to a live event, you need to. And it’s not because the information you’ll get there is just too good to pass up (although, that’s certainly a benefit of live events) but there’s another magic you’ll experience entirely when you’re in the same room with other people who are action takers, […]
MOTM #570: How to Prioritize Happiness
April 11, 2024 08:00 - 17 minutes - 24.7 MBWe talked about Threads on Monday and over there, folks be complaining. In my opinion, at the heart of all that bitching, is unhappiness. Some people are committed to being unhappy, but for the most part, I think people don’t know how to make the things that bring them joy a priority. If something matters […]
MOTM #569: WTF Is Up With Threads?!
April 08, 2024 08:00 - 20 minutes - 28.5 MBDoes anyone even know what the hell is happening over on Threads? The Instagram algorithm is somewhat protective, but Threads seems to be showing all content to all people which just leads to a clusterfuck of complainers and trolls. To me, it’s illuminating the larger differences between the creators and consumers of social media. If […]
MOTM #568: My Journey: From PT to “Present” Day
April 04, 2024 08:00 - 1 hour - 87.6 MBFor this Throwback Thursday episode I wanted to rerelease an episode I recorded about my journey as a PT-turned-online business owner. Monday’s episode was all about how you don’t need to “struggle” in order to be successful, and my story is just one example of that. Struggle has it’s place, but not every story needs […]
MOTM #567: Is Struggle a Prerequisite for Success?
April 01, 2024 08:00 - 24 minutes - 33.9 MBFor whatever reasons, we—and by we, I mean society—tends to glorify struggling. We see overcoming obstacles as some sort of moral victory and that those who are successful must have struggled in order to get there. Does that mean you *need* to struggle in order to have success? Y’all, of course not. You can go […]
MOTM #566: The Knee Pain Chronicles with Ben Patrick, Knees Over Toes Guy
March 28, 2024 08:00 - 1 hour - 96.6 MBThis throwback is one from the archives (almost 5 years ago now!) but I continue to be a huge fan of this guest and if you aren’t already, you will be soon. Join me for an incredible conversation with Ben Patrick, founder of the Athletic Truth Group, and creator of the knee ability program that […]
MOTM #565: Hopping Never Leaves the Program with Matt McInnes Watson
March 25, 2024 08:00 - 1 hour - 116 MBIt’s been a minute since I had the guest on the pod, but we’re changing that up today because this is a conversation you absolutely need to hear. I may talk about business most of the time nowadays, but I’ll always be the Movement Maestro at heart, and there’s something special about getting to nerd-out […]
MOTM #564: How to Get the Most Out of Every Live Event that You Attend
March 21, 2024 08:00 - 21 minutes - 28.9 MBI just came back from a live event and while I really do like speaking at and running them, I do not enjoy going to them, which is why its a top priority for me to really get the most from them when I do go. There’s always a magic about being in the room […]
MOTM #563: Obsession is a Superpower
March 18, 2024 08:00 - 16 minutes - 22.2 MBWhen people call you “obsessed,” take it as a compliment. There’s nothing more magnetic or awe-inspiring than someone who’s absolutely obsessed with what they do. So if you’re the kind of person that gets obsessed with every little thing you do, lean in. That shit is your superpower. Let’s chat. Welcome to Maestro on the […]
MOTM #562: A Framework for Reframing Failure and Rejection
March 14, 2024 08:00 - 18 minutes - 25.2 MBIn life there aren’t “winners” and “losers.” There’s room for every single one of us the succeed, to “win,” to do this “right.” To me, that means that failure, in the way it’s typically thought of, doesn’t really exist. In every moment, we have a choice to think about our actions and respond differently. So […]
MOTM #561: Overcoming the Fear of Ridicule
March 11, 2024 08:00 - 25 minutes - 35.3 MBThe thing about being vulnerable, leading from the front, and posting about your life and your business online is that someone’s always gonna talk their shit. So many people I work with are conditioned by culture and society to stay quiet in order to be “accepted” but y’all, that’s not real acceptance! Hiding yourself away […]
MOTM #560: Articulating the Abstract: Making Your Work Understandable
March 07, 2024 09:00 - 27 minutes - 37.7 MBHow do you explain what you do to potential clients when what you do is hard to explain? I gotchu. In life and in business, shit takes time to refine. As in all things, getting good at getting succinct is a matter of reps, reps, reps. Sometimes you have to say a lot before you […]
MOTM #559: Beyond Personal Narratives: Success Without the Backstory
March 04, 2024 09:00 - 18 minutes - 25.5 MBThere’s this idea that the only and/or best way for your online business to be successful is to coach people through a transformation you’ve had yourself—you need to be your own niche, and your avatar should be a past version of yourself. Sure, it might be “easier” to do it that way, but I call […]
MOTM #558: 10 Things Every Online Business Owner Needs to Understand
February 29, 2024 09:00 - 48 minutes - 67.3 MBIf you’re an online business owner, or hope to be one someday, there are 10 things you need to understand. So many people hop online and think running an online business will be a quick way to make money or that things “should” happen a certain way, but take it from someone who’s been in […]
MOTM #557: The X-Factor: Predicting Success in Online Business
February 26, 2024 09:00 - 19 minutes - 26.3 MBNot everyone who plays the game of business gets to win, but there is one trait I see that’s a huge predictor of whether or not someone will succeed online. Sure, there are some qualities that can’t really be taught, but the great news is that anyone learn, develop, and work for this X-Factor. Let’s […]
MOTM #556: A Life-Changing Question
February 22, 2024 09:00 - 12 minutes - 17 MBThis throwback was recorded aaaaall the way at the beginning of Covid, but everything I say remains true today. It’s not always pleasant, but you’ve got to take an honest look at your life and take radical responsibility—for all of it. The good, the bad, and the in-between. It may not always be your fault, […]
MOTM #555: Do Not Pander
February 19, 2024 09:00 - 18 minutes - 24.8 MBDo you really want to spend all of your very precious, very limited time on earth catering to a company that doesn’t give two shits about you? Or do you want to create meaningful things for actual humans who appreciate what you do? We’re not just business owners, we are creatives, and if you spend […]
MOTM #554: No Time Wasted: Stop Worrying About Wasting Your Time
February 15, 2024 09:00 - 26 minutes - 36 MBPeople out there (yeah, I’m talking about you) are afraid to commit to doing the thing because they’re afraid of wasting their time. Yes time is finite, but committing to something, whether it “turns out” or not is never a waste if we focus on all the things we gain by having done it in […]
MOTM #553: How to Write Better Emails
February 12, 2024 09:00 - 33 minutes - 45.4 MBHaving an email list is something I’m very passionate about for all online business owners because when it’s all said and done, your email list is the only thing you really “own.” If you want to social media-proof your business—and you SHOULD—then you need a way to get in contact with and talk directly to […]
MOTM #552: 3 Steps to Make Sure You Never Run Out of Ideas for Content
February 08, 2024 09:00 - 19 minutes - 26.6 MBI’m all about consistency in posting on Instagram, and ideally posting every damn day, but with posting daily comes the fear of running out of content to make. What if I told you I knew three easy steps you need to take to make sure you never run out of ideas for content again? No, […]
MOTM #551: Should You Always Display Your Prices?
February 05, 2024 09:02 - 19 minutes - 26.3 MBShould you always display your prices? Are there times it makes sense not to list them? Y’all already know I’m gonna tell you to do whatever the hell you feel like doing, but personally, I always list my prices, and if you really want to know my opinion I think you should too. I’m not […]
MOTM #550: In Memory of Bud Jeffries
February 01, 2024 09:00 - 1 hour - 156 MBWe’re going way, way back to episodes 52 and 54 for this week’s Thursday Throwback, and for a sentimental reason. These episodes features an interview I did 6 years ago now with strongman Bud Jeffries. Bud passed away 2 years ago this January 21st, but the legacy he left is still impacting people today. The […]
MOTM #549: How to Sell Like an Advanced Online Business Owner
January 29, 2024 09:00 - 18 minutes - 26 MBLook, selling doesn’t have to be sleazy. You’re not selling snake oil, you’re selling real solutions to the real problems of real people—they WANT your product. If you want to up your selling skills and get out there like an advanced biz owner, you already know what to do. Let’s chat. Welcome to Maestro on […]
MOTM #548: Everything You Need to Know to Host a Successful In-person Event
January 25, 2024 09:00 - 29 minutes - 40 MBI’m a huge fan of hosting live events, there’s just something about them that’s magical. I’ve been hosting events for years so I’ve picked up a thing or two about the best way to run one. If you’ve been considering hosting an in-person event, let this be your sign to do the damn thing, and […]
MOTM #547: What Type of Content Goes Where?
January 22, 2024 09:00 - 22 minutes - 31 MBWe have all these mediums now that need all different types of content, but what the hell goes where? Emails, blogs, YouTube, podcasts, and social media (oh, my!) are all places you might want to be talking about your niche, but they all have very different use-cases and even more different “languages” that are spoken […]
MOTM #546: Should You Start an Online Membership?
January 18, 2024 09:00 - 31 minutes - 43 MBShould you start an online membership? No. No you should not. I say this as someone who actually *does* run one, but many membership models out there aren't all they're cracked up to be, and the dream of “effortless, passive income” isn’t real. Buuuut if you’re going to ignore me and start a membership anyways, […]
MOTM #545: How to Handle Trolls and Negative Comments on Social Media
January 15, 2024 09:00 - 20 minutes - 27.7 MBWhen you post your life and your business on the internet, somebody out there always has some shit to say. Let them. We all know trolls come with the territory, but that doesn’t make it hurt any less, and feeding the trolls only makes it worse. So just keep showing up, just keep doing the […]