Link in with Louise

Episode 248 - Introducing LinkedIn for Real People

I would like to reset the room for you today. How do you currently view LinkedIn? Somewhere people are constantly selling to you? Does this sound familiar? People are sending you spam messages. A lot of people seem to be using AI to write their posts You are tempted to download one of those third party plug in things others talk about - you know - they send automatic messages for you, find people and then all you have to do is get them on a call? You don't really have time to do...

Episode 247 - Events with Gus Bhanda

Episode 247 - The UK's No.1. LinkedIn Trainer (according to his mum) Gus Bhandal

Gus Bhandal, the founder of M Guru, a digital marketing agency in central England, shares his journey from studying marketing in 1996, through various roles and experiences, to starting his agency in 2017.   His unique approach to leveraging social media for business growth, especially LinkedIn, has positioned him as a go-to expert in the field (in Birmingham ;)) Gus discusses his pivot from running a popular pub to focusing on digital marketing, emphasizing the importance of social medi...

Episode 246 - LinkedIn with Mark Williams

Join Louise Brogan and Mark Williams in a discussion on how to use LInkedIn in 2024   Mark Williams (commonly known as ‘Mr LinkedIn) is widely regarded as one of the world’s top LinkedIn experts. Following a career spanning 20 years in the recruitment industry Mark set up ETN LinkedIn training in 2008. Since then he has trained thousands of LinkedIn users from a diverse range of industries and roles. He is also an accomplished keynote speaker, author and award winning podcaster with...

Episode 245 - Maximise Your Professional LinkedIn Presence with Melanie Goodman

Are you a professional looking to make the most of LinkedIn? In this episode, LinkedIn trainer and marketer Melanie Goodman joins me to talk about the world of LinkedIn and how to maximise your LinkedIn presence as a busy professional. We explore the benefits of Sales Navigator, the process for obtaining community Top Voice badges, and expert advice on professional posting strategies. Whether you’re a seasoned LinkedIn user or just getting started, this episode is full of valuable insights ...

Episode 244 - How to Write for LinkedIn with Lynnaire Johnston

Do you want to write better for your LinkedIn audience? This is the episode for you. I’m joined by professional writer and LinkedIn writing coach, Lynnaire Johnston, to discuss writing for LinkedIn. From the dangers of using AI to write for you to Lynnaire’s personal tips for writing better, we dive into all things writing. It’s time to make personal connections on LinkedIn through the written word. Tips to Start Writing for LinkedIn Start writing whatever’s on your mind, and you will eve...

Episode 243 - Boost Your Career Prospects on LinkedIn with Sarah Burgess

LinkedIn is a powerful tool to find a new career – if you’re using it right. By updating and optimising your LinkedIn profile, utilising the ‘Open to Work’ option, connecting with the right people, and even investing in career coaching, you can really make LinkedIn work for you. In this episode, I’m joined by LinkedIn Career Coach, Sarah Burgess, to discuss the reality of LinkedIn recruitment, how companies can attract candidates, and why universities should promote LinkedIn. The Top Three...

Episode 242 - LinkedIn Ads 101 with AJ Wilcox

LinkedIn Ads have become a powerful tool for companies, but using them to their full potential requires a strategic approach. In this episode, I’m joined by LinkedIn Ads expert AJ Wilcox to discuss the advantages of LinkedIn Ads, how companies can use them to increase their warm and hot leads significantly, the many types of ads available, and what happens when you dabble in the platform. 4 Steps to a LinkedIn Ads Strategy Target the right audience based on budget. Find out who the aud...

Episode 241 - Keep Rocking LinkedIn with Kevin D. Turner

Keep rocking LinkedIn by taking control of your personal branding and exploring the new platform features. In this episode, my guest, Kevin D. Turner, shares invaluable insights on enhancing your LinkedIn profile. Discover the power of making small but impactful changes, leveraging LinkedIn’s AI features, and the power of free resources for your network. How to Use AI on LinkedIn You can use AI to write your headline and personal summary. Use AI as a starting point for creating more pe...

Episode 240 Find Your Ideal Client with Sales Navigator and Effective Searching with Nigel Cliffe

Sales Navigator and Google are two powerful tools in the arsenal of anyone looking to connect with their ideal client on LinkedIn. My guest, Nigel Cliffe, is a LinkedIn trainer who specialises in helping his clients find and grow their target audience on LinkedIn. In this conversation, we’re talking about what Sales Navigator and why you would use it, how much dedication it needs, and why Google is a better search engine for finding your ideal clients on LinkedIn. Use LinkedIn’s Built-In A...

Episode 239 - LinkedIn Recruiter and Headhunting with Tiina Jarvet

LinkedIn is more than a business-to-business networking site – it’s a powerful tool to take the next step in your career. Companies can use LinkedIn to attract top talent to their vacancies, and job seekers can find significant new roles on the platform. This conversation with LinkedIn recruiter and headhunter Tiina Jarvet gives excellent insight into using LinkedIn to further your career. She also gives advice for companies using the platform to recruit for their open positions.  How to St...

Episode 238 LinkedIn and YouTube with Gillian Whitney Live

YouTube and LinkedIn are such complementary platforms. One YouTube video can become so many different types of content, which makes it accessible to people throughout the world. In this episode, I’m speaking to Gillian Whitney, a live stream specialist, about the power and versatility of YouTube videos. We discuss the many benefits of creating videos on YouTube and how they can also benefit your LinkedIn presence. The Benefits of YouTube Videos Free and accessible information for your au...

Episode 237 - How to get booked to speak from LinkedIn with Fiona Walsh

Connect wisely on LinkedIn for powerful business connections. That’s what my guest, Fiona Walsh, did, and she’s seen a huge increase in business opportunities. After working together, Fiona posted relevant content consistently on LinkedIn, which led to increased engagement, valuable, relevant connections, and paid speaking opportunities. In this episode, she offers advice on securing paid speaking gigs and emphasises the importance of networking and following up both on and off LinkedIn. ...

Episode 236 - John Espirian and Uplift Live

Join me for a sparkling conversation about the UK's first ever LinkedIn focused conference, happening in Birmingham England in March 2024. Relentlessly helpful host John Espirian and I discuss where this idea has come from, who the speakers are and why you should attend.  I will be one of those speakers!  You can get your tickets here - https://www.tickettailor.com/events/upliftlive/968762

Episode 235 LinkedIn Custom Buttons and popular posts

Episode 234 -Unlocking the LinkedIn Code: From Data Analytics to Business Inquiries

LinkedIn with Louise takes you on a deep dive into the world of LinkedIn, unveiling the secrets to effectively utilizing this powerful platform for business purposes.   Host Louise Brogan provides a step-by-step guide to accessing and interpreting analytics on a LinkedIn company page, empowering businesses to measure their performance and make informed decisions. With valuable insights on increasing followers, capturing leads, and optimizing content, Louise equips listeners with the tool...

Episode 233 - LinkedIn Video live conversation with Gillian Whitney

Join Louise Brogan and Gillian Whitney as they host a live discussion about how to use video on LInkedIn.  

Episode 232 - Company Page Updates - newsletters and more

Tune in for this week's updates on how to use LinkedIn for Business with Louise Brogan What is new for LInkedIn Company Pages? Features you may not be aware of: Credits to invite new followers Following other Companies Events Newsletters  Lead Gen Forms Let's dive in! Book your Workshop in person or online here: www.louisebrogan.com/training  If you would like help building your company's presence on LinkedIn, get in touch today at www.louisebrogan.com/inquiry Visit o...

Episode 231 - 10 ways to create video for LinkedIn Content

10 ways you can use video on LinkedIn as content. Video is a fantastic way to connect with your audience. Here at Louise Brogan Ltd, we work with our clients to create pillar video content that can be shared across different platforms. Our focus is on LinkedIn, but the video can also be uploaded onto YouTube, your website and through your company newsletter. How do you come up with ideas on what to put in your video? We have that sorted for you. Our team will put together a strategic p...

Episode 230 - LinkedIn Company Page Inboxes

You can now receive and send private messages on LinkeDIn company pages. In this episode, we ask why you would want to do this,  how to respond and I walk you through the options.   You can also watch a walkthrough video of this new feature here - https://youtu.be/zOXwZa4DuCM   To chat about how we can help you with your company's LinkedIn presence, book a call with Louise www.louisebrogan.com/inquiry 

Podcast Ep 229 - LinkedIn for Lawyers with Paula Price

How can women lawyers raise their visibility on LInkedIn? This week's guest, Paula Price, is a podcaster, lawyer and coach who knows all about using LinkedIn strategically and authentically to raise profiles and build connections.   PodcastEp 229 - LinkedIn for Lawyers with Paula Price Summary Podcast begins. 0:05 Get a head start on your LinkedIn activity this year by joining the LinkedIn mastermind starting in September 2023. Today's guest is lovely paula from canada. Introduct...

Episode 228 - LinkedIn with Angela Pitter - AI, LinkedIn for Non-Profits and more

Join Louise and Angela to find out what's working, and what's not, on LinkedIn in 2023   We cover AI, profiles, LinkedIn for non-profits and more.   Angela Pitter is the founder and CEO of LiveWire Collaborative, a digital marketing consultancy. We collaborate with clients to build comprehensive solutions that help them find their target communities and convert them into customers. Our superpower is helping business owners understand how their digital footprint shows up for their ...

Episode 227 - how to use LinkedIn at Conferences

Connecting When you go to a conference and meet business connections, do you say “let’s connect on LinkedIn”? Unlike five years ago, when you would be swapping business cards and email addresses, now, you’re much more likely to find someone saying, let’s connect on LinkedIn and possibly even connecting with you while you’re actually at the conference. Here are key things to do when you or your team are planning to attend a conference Before You Go 1. Prepare Have a fully optimised ...

Episode 226 - converting content into conversations

Louise fields questions from her LinkedIn live audience on how to create content that converts into leads and sales on LinkedIn. Top Tips on Content - how long should your post be,  how many hashtags should you use,  what key thing to remember - start conversations not broadcast!  If you want to work one-to-one with Louise, there are limited spaces available - visit www.louisebrogan.com/workwithme for more information. 

Episode 225 - how to reclaim your LinkedIn Company Page

Episode 224 - Viewing in Private Mode - your questions answered

How do you view other people's profiles on LInkedIn anonymously?  Why would you want to?  What are the questions that everyone wants to ask about this?   Dive into this podcast to find out more. To follow along on screen, check out this video - https://youtu.be/uWSg8-dyFsQ

Episode 223 - LinkedIn InMail - how to use it

How do you use InMail?  What is LInkedIn InMail and how do you access it? We are going to be looking at some features on LinkedIn over the next few episodes - if you want to ask about a particular feature, then do get in touch.   www.youtube.com/c/linkedinwithlouise  www.linkedin.com/in/louisebrogan  

Episode 222 - Consistency with LinkedIn for Law Firms

The key to success on LinkedIn is consistency. To find out more how we can support you, visit www.louisebrogan.com/retainer 

LinkedIn for law firms - Episode 221 - Building Connections

In this episode of the LinkedIn with Louise podcast, Louise shares tips on how to build connections on LinkedIn. LinkedIn is a powerful tool that can help you connect with potential employers and partners.   In this episode, Louise shares tips on how to build connections on LinkedIn, from networking events to building connections across industries. If you're looking to improve your LinkedIn profile, or learn more about how to build connections on LinkedIn, be sure to listen to this episo...

Episode 220 - LinkedIn for Law Firms - Company Page vs Personal Profile posts

What is the difference between the content your law firm posts on their Company Page vs what your attorneys share on their personal profiles? Key things to consider - invest in your team and their knowledge of using LinkedIn,  support them and use LinkedIn's own employee advocacy tools. For help, get in touch with [email protected] www.louisebrogan.com 

Episode 219 - Season - LinkedIn for Law Firms - Content

Season on how to use LinkedIn for law firms - episode 2 - how to come up with content that works for your law firm. To discuss with Louise, visit https://louisebrogan.com/linkedin-marketing/

Episode 218 - Season - LinkedIn for Law Firms - Intro and Profiles

I am going to be delivering a series of podcasts focusing on how law firms can leverage LinkedIn - this week, let's look at why, and dive into LinkedIn profiles. Our boutique LinkedIn marketing agency offer done-for-you services for law firms.   Contact [email protected] to find out more 

The King and I - A Special Event

On Wednesday 16th November, I was honoured to be invited to attend a special reception at Buckingham Palace by HM King Charles III to celebrate the contribution of small business to the UK Economy.     Little did I know what was going to happen!        

Episode 217 How your team can help market your business on LinkedIn

How can your team help to market the business on LinkedIn? Empower them through training,  engage their networks and reward the shining stars. We support companies who want to use LinkedIn to market their business AND their CEO on LinkedIn - whether you want to attract new talent, connect with your customer base, or raise the profile of your business, we canhelp. Reach out to Louise on LinkedIn or check out how we support our clients here - www.louisebrogan.com/retainer For our full ...

Episode 216 - New LinkedIn Features - pinning comments and more

LinkedIn are introducing MORE new features - pinning comments is currently being rolled out.  How can you use this to help your business? We are currently looking for our next amazing client - could it be yoru company?  If you have a team of five or more, work in B2B commerce or professional services such as legal, financial or HR, we want to support you. We offer content marketing, LinkedIn company page management, training for your team and a monthly article which you can reuse on yoru...

Episode 215 - How To Build Your Consulting Business Using YouTube with Hannah Smolinski

Hannah Smolinski is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies. Her experience working for one of the world’s largest accounting firms inspired her to make corporate expertise accessible to small business owners through fractional CFO services. She also hosts a YouTube channel with over 35,000 subscribers and uses the platform to help small businesses achieve financial success. We have ...

Episode 214: Using LinkedIn Video with Carol Wheeler

Carol Wheeler is a leadership coach and Strengthsfinder expert.   We discuss her growing business, and how Carol is leveraging video on LinkedIn to great success - both with her local network and in attracting new clients.  Check out this video on YouTube for more help with getting started on video on LinkedIn https://youtu.be/4Cuo2NCvpLQ Connect with Carol: https://nopaleadership.com/      

Episode 213 - 15 minutes on LinkedIn with Ashley Leeds

Ashley Leeds is the 15 minute man on LinkedIn.   We discuss his background in sales,  how he shares content ideas for LinkedIn and find out how his business grew from spending time helping his network on LinkedIn. Want to uplevel your own LinkedIn?   Join me in Belfast on the 29th September - www.louisebrogan.com/one-day-workshop 

Episode 212 - LinkedIn Reactions plus update on the podcast

LinkedIn have brought a new reaction on board!  Its sort of blue like a smurf.... but laughing like a comic.   I am going to be using it as a smile emoji I think - the blue like is just not really cutting it! Our podcast journey is transitioning a little - I am going to start hosting guests for interviews - am excited to bring this to you.   If you are looking to upgrade your LinkedIn game, then you are invited to join me in Belfast on 29th September for a small group one day workshop....

Episode 211 - New link in your profile plus other new features

This week we dive into some new features on LinkedIn including: a new link in your profile (video here - https://youtu.be/QpGT4gDFzxU) lead gen forms on your Company Page If you would like help managing your LinkedIn Company Page, along with training and monthly support for your team, please get in touch.  www.louisebrogan.com/workwithme    

Episode 210 - How to treat LinkedIn as a virtual conference

Episode 209 - new analytics for Creator Mode

LinkedIn have introduced some new analytics for their Creator Mode - let's find out what they are!

Episode 208 - Performance Coaching techniques for LinkedIn with Ingela Onstad

Ingela Onstad is a licensed mental health counselor and board-certified coach. She specializes in performance anxiety for musicians and other performing artists.  In the podcast this week, we discuss how this can help clients with theirLinkedIn presence,and how emerging out of the pandemic is affecting us.       

Episode 207 - How to use LinkedIn News to get featured by LinkedIn

Did you know that LinkedIn offer you a reallyeasy way to write content?   It is the LInkedIn News top ten list!   When you see content that relates to you and your business, share those news stories and you might even get picked up. by the news editor and shared.. Www.louisebrogan.com/linkedinvip 

Episode 206 - Easy Tips for Captioned Video On LinkedIn

Did you know that I recommend you always add captiosn to your videos on LinkedIn? This week I share easy ways to do just that - let me know if they work for you - tag me on your next video post on LinkedIn. If we are not yet connected, please connect on www.linkedin.com/in/louisebrogan 

Episode 205 - Social Media Marketing World 2022 Recap

This year I attended my first ever Social Media Marketing World in San Diego, California. It was not quite the smooth ride I expected (I try really hard to focus on the actual event and not the 40 hours it took me to get there due to airlines, covid-struck Heathrow and not very helpful customerservice staff)....   Some great connections,  some great eating, and some really good speakers...   maybe if they moved it to the east of the US, I'd be back next year! 

Episode 205 - SMMW 22 Recap

Episode 204 - Q&A on LinkedIn Newsletters

Are you writing LinkedIn newsletters?  I am!  Once a month, and I am finding they are very successful at engaging and building my audience.    In this week's podcast I dive into some questions on the YouTube channel all about using LinkedIn Newsletters.    www.louisebrogan.com/retainer to find out how we can manage all of this for you. 

Episode 203 - How to be booked as a speaker using LinkedIn

My client, Fiona Walsh,  has just attended the PA Show in London as an official speaker... based on the work we did on her LinkedIn strategy and posting at the end of 2021. Tune in to find out how you can raise your profile and get noticed by the people who book speakers!  For help with your own LinkedIn, check out how I can work with you at   www.louisebrogan.com/workwithme 

Episode 202 - 3 things to do and not do on LinkedIn