Life in Digital
78 episodes - English - Latest episode: about 1 month ago -Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector.
Brought to you by Sphere Digital Recruitment in partnership with The Digital Voice™.
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Episodes
Programmatic past and present: Partnerships, progress and privacy with Limelight’s James Macdonald
June 13, 2024 08:03 - 36 minutes - 34 MBIn our latest episode of Life in Digital, we spoke to James Macdonald, Co-founder and Chief Revenue Officer at Limelight Inc, about his career journey from journalism to adtech, the principles at the heart of his company, Limelight, and marketers can overcome the challenges of cookie deprecation in the coming years. James Macdonald: https://www.linkedin.com/in/jimmiemac/ Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globall...
How authentic consent services are supporting responsible marketing, with Utiq’s Catherine Murray
May 07, 2024 10:21 - 27 minutes - 25.1 MBIn our latest Life in Digital episode, we spoke to Catherine Murray at Utiq about her move from publishing to adtech, and about how the advertising industry needs to work with publishers, and for consumers, to deliver results for both in today’s privacy-centric landscape. Catherine Murray: https://www.linkedin.com/in/catherine-am-murray/ Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digita...
How to combat ad fraud in 2024 with VeraViews' Elliot Hill
April 09, 2024 07:43 - 21 minutes - 20.1 MBThe fight against ad fraud in 2024 requires a new approach. In our latest Life in Digital episode, we spoke to Elliot Hill, CMO at VeraViews, about how innovative technology and working as a community can help the advertising industry to tackle this growing threat. Elliot Hill: https://www.linkedin.com/in/elliot-j-hill Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to ...
Brand safety in walled gardens with Zefr’s Emma Lacey
March 05, 2024 14:57 - 32 minutes - 30.1 MBOn today’s episode, we’re joined by Emma Lacey, Senior Vice President at Zefr — a frontrunner in responsible, brand-safe marketing that enables transparent, content-level targeting and measurement solutions across walled garden platforms. As online misinformation becomes increasingly complex and difficult to identify, track, and eliminate, Emma shines a light on Zefr’s developing technologies and approaches that are making headway; enabling brand suitability and safety within walled garden ...
Exploring programmatic media in 2024 and beyond
February 27, 2024 10:59 - 30 minutes - 27.9 MBThe success of programmatic media selling in 2024 will rely on three key ingredients: mentoring, customer-centricity and expert curation. In our latest Life in Digital episode, we spoke to Charlie Patel, Revenue Partnerships Director (Global) at Multilocal, about how curation supports sustainability agendas - and much more. Charlie Patel: linkedin.com/in/charlieparkespatel Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globall...
AI is not a human talent replacement, it’s an additive: insights from Evgeny Popov
February 06, 2024 11:51 - 32 minutes - 22.4 MBSmart technology is making digital advertising more data-driven, automated, and responsive. Grasping immediate impacts for brands and agencies, and how the tech-augmented future will unfold isn’t easy. But embracing each innovation in turn does help create deeper pockets of understanding, which add up to a better picture of the ecosystem and the ability to judge where it’s headed. That’s the philosophy of our latest Life in Digital Podcast guest, Evgeny (Ev) Popov, in his role as inter...
Exploring the changing landscape of retail media with Nectar360's Alice Anson
January 09, 2024 09:33 - 16 minutes - 13.9 MBRetail media has become a go-to channel within the advertising industry over the last five years. But with larger retailers levelling out in terms of capabilities, where do we go from here? In our latest Life in Digital episode, we spoke to Alice Anson, Digital Media Director of Nectar360, a loyalty insights and media services agency, and owners and operators of Nectar, the UK’s largest loyalty programme. Alice Anson: linkedin.com/in/alice-anson Sphere Digital Recruitment are specialists i...
Transactable video content with Vudoo
January 02, 2024 10:06 - 15 minutes - 11.3 MBIn our latest episode, we spoke to Nick Morgan, CEO and Founder of Vudoo, the content transaction company and in-stream checkout pioneer. Vudoo operates in the commerce media space. Its in-stream checkout technology facilitates purchases within content, meaning shoppers can buy items seamlessly at the moment of inspiration and media owners can retain audience engagement. Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally....
How to make media and creative fit for progress
December 14, 2023 16:40 - 26 minutes - 21.9 MBWant to learn more about how you can become a more responsible marketer and start to move the needle on sustainability in advertising? Listen to Hannah Mirza, Founder of the Responsible Marketing Agency, who reveals how to make your marketing more environmentally-friendly. Hannah Mirza: https://www.linkedin.com/in/hannahevershed/ Responsible Marketing Agency: www.responsiblem.com Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talen...
Supercharging ad campaigns with AI with Automated Creative's Amy Wright
November 07, 2023 08:16 - 26 minutes - 27.8 MBWhere AI is concerned, marketers and creators are understandably cautious about how fast technology is moving. But at the same time, they could be missing out on some big wins when it comes to time and efficiency. In our latest episode of Life in Digital, Automated Creative Global Head of Creative Strategy Amy Wright discusses how AI is empowering marketers to improve the performance of campaigns in-flight, among other applications. She also charts her history of embracing disruptive tech...
Unlocking brand-safe broadcast with RTL AdConnect's Paul Gibbins
October 10, 2023 10:55 - 24 minutes - 21.5 MBJoin our host, Ed Steer, as he sits down with Paul Gibbins, Digital Sales Director (UK and South) at RTL AdConnect. RTL AdConnect is the global hub for leading premium media brands. With International Advertising Solutions, a global Total Video Inventory, they are the key to unlocking a total media: offer. Tune in to hear all about RTL Adconnect and unlocking brandsafe broadcast! Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent...
Unlocking brand-safe broadcast with RTL AdAlliance's Paul Gibbins
October 10, 2023 10:55 - 24 minutes - 21.5 MBJoin our host, Ed Steer, as he sits down with Paul Gibbins, Digital Sales Director (UK and South) at RTL AdConnect. RTL AdConnect is the global hub for leading premium media brands. With International Advertising Solutions, a global Total Video Inventory, they are the key to unlocking a total media: offer. Tune in to hear all about RTL Adconnect and unlocking brandsafe broadcast! Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent...
Sustainability: The most important advertising metric yet, with IMPACT+'s Vincent Villaret
October 03, 2023 08:35 - 23 minutes - 32.9 MBSustainability has moved from a discussion point to a necessity in a very short time. Brands are under pressure from all sides to up their green credentials – whether regulators, investors, employees, or consumers. In this week’s episode, we speak to Vincent Villaret, CEO and Co-Founder of IMPACT+, a company that helps advertisers measure, reduce, and certify the impact of their digital campaigns. Vincent reveals why emissions reductions are good for business and how to instigate change at ...
Building a contextual bridge to a cookieless future with Fyllo's Jeff Ragovin
September 26, 2023 07:58 - 28 minutes - 21.1 MBToday’s episode features Jeff Ragovin, President at Fyllo. Fyllo are dedicated to driving superior results in a privacy-centric environment. Leveraging access to the world's most forward-thinking audiences and the most comprehensive contextual platform, Fyllo's cutting-edge advertising solutions are relied upon by Fortune 500 corporations and emerging brands alike to enhance their reach, optimize efficiency, and maximize ROI. The Life in Digital podcast is brought to you in partnership wit...
Let's talk about privacy: Balancing reach and accuracy with Covatic
September 19, 2023 11:42 - 21 minutes - 29.5 MBToday’s episode features Sarah Lawson Johnston, Chief Revenue Officer at Covatic, a trailblazer in helping media companies deliver addressable advertising while protecting personal data. Sarah was part of the early Covatic team that, as far back as 2017, bet on privacy becoming a make-or-break issue in online advertising. Its prescience paid off: Covatic counts Bauer and Comcast among its clients and completed a US$5 million Series A fundraising in May. She was made Chief Revenue Officer of...
Health is the new currency: the rewards of keeping healthy with James Brown, COO at Earn It.
September 05, 2023 09:44 - 22 minutes - 24.3 MBJames Brown: https://www.linkedin.com/in/james-brown-1095a35/ Earn It: https://youearnit.com/ Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the con...
IRIS_ID and the importance of content identifiers in video advertising
August 22, 2023 09:22 - 24 minutes - 33.1 MBRohan Castelino: https://www.linkedin.com/in/rohancastelino/ IRIS.TV: https://www.iris.tv/ Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conve...
Transparency, Sustainability, and how to get to Net Zero with Dean Nagib, VP of Sales at Cedara
August 14, 2023 09:21 - 25 minutes - 34.5 MBDean Nagib: https://www.linkedin.com/in/dean-nagib-b9325015/ Cedara: https://www.cedara.io/ Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conv...
Creating a sustainable and inclusive industry starts from within: insights from Hannah Dempsey
July 25, 2023 09:47 - 34 minutes - 47.7 MBSphere Digital Recruitment are specialists in placing marketing, sales, analytics, product, and creative talent globally. Each episode of the Life in Digital podcast speaks to leaders in the digital sector about their expertise, experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts, Ed Steer and Dan Bolter, every two weeks to be part of the conversation. The Life in Digital podcast is brought to you in partnership with The Digital Voice,...
Maximising Attention Across Mobile with Benjamin Arnold, President, North America at Adludio
July 18, 2023 09:38 - 21 minutes - 22.4 MBMaximising Attention Across Mobile Adludio is a technology company driven by AI and it specializes in delivering premium mobile advertising. It does this through an end-to-end solution comprising creative concepts and can built media insights and analytics. 'We are about delivering interactive, sensory and gamified creative' Join us as we sit down with with Benjamin Arnold, President, North America at Adludio, to discuss everything about AI in mobile advertising. Adludio: https://www.ad...
Human-centric Technology in Programmatic Advertising with Richard Ottoy, GM, EMEA at Sharethrough
July 03, 2023 11:45 - 25 minutes - 35.6 MBJoin our host, Ed Steer as he sits down with Richard Ottoy, GM, EMEA at Sharethrough to talk about unique solutions which help advertisers drive attention, understanding human preferences and behaviours and reducing carbon emissions. Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences and how their bus...
Collaboration. Culture. Growth. with Cristy Garcia, Chief Marketing Officer at impact.com
June 20, 2023 08:06 - 23 minutes - 32.3 MBCollaboration. Culture. Growth. Three levers that all marketers need to hit in order to be successful. But with so much on their plates, how do they juggle it all and continue driving the business forward? Join us as we sit down with Cristy Garcia, Chief Marketing Officer at impact.com, to discuss how marketers can leverage partnerships for success, lean into periods of economic stability, and play a role in how company culture is developed. Cristy Garcia: https://www.linkedin.com/in/cris...
Exploring creativity, attention and AI in advertising with Vyde’s Sam Peters
June 06, 2023 08:52 - 27 minutes - 24.9 MBIn the latest episode of Life in Digital, we’re joined by Vyde CEO and Co-Founder Sam Peters, to talk about the role of creativity in advertising, the power of conversational formats and how innovative technologies like Vyde can harness the power of AI to engage audiences – and drive attention. Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sec...
Sales, sustainability and global expansion with Susan Kravitz, Head of Commercial Partnerships, Americas at SeenThis
May 30, 2023 10:18 - 31 minutes - 43.7 MBSustainability is more than just a buzzword in advertising - it’s the future of ad tech. And with the current economic climate, it’s key that businesses start making moves to not just future-proof their business, but also help create a more sustainable future for the industry. Join us as we sit down with Susan Kravitz, Head of Commercial Operations, Americas, at SeenThis, to discuss how advertisers and publishers can come out stronger in the face of growing sustainability challenges, and t...
Exploring the future of high-impact advertising with Adnami MD, James Upson
May 10, 2023 10:10 - 17 minutes - 33.1 MBThe digital media landscape has changed beyond recognition in recent years, as publishers and advertisers strive to cut through the noise of up to 10,000 ads that bombard consumers every day. In the latest episode of our Life in Digital podcast, we’re joined by Adnami MD, James Upson, to discuss how high-impact advertising is making waves not only as a naturally engaging format, but is helping to create a more sustainable ad ecosystem by reducing ad wastage and making the supply chain more ...
A New Age of Sports Marketing: Exploring the Power of AI and Data with Relo Metrics' CEO, Jay Prasad
April 26, 2023 06:45 - 34 minutes - 32.2 MBAs the world of sports sponsorships becomes increasingly complex, the power of data-driven insights and AI is more important than ever. In this episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Jay Prasad, Chief Executive Officer at Relo Metrics, to discuss the innovative strategies and best practices for optimizing sponsorship investments and retaining revenue in a competitive market. "It's essential to leverage data and AI to make informed decisions and maxim...
Sustainability in Advertising with Harvin Gupta, Scope3
April 11, 2023 10:54 - 27 minutes - 25.6 MBJoin us as we discuss the critical role of sustainability in the advertising industry with Harvin Gupta, Head of Commercial Partnerships at Scope3. Discover how Scope3 is empowering advertisers to reduce their carbon footprint and contribute to a greener future. Harvin Gupta: www.linkedin.com/in/harvingupta/ Scope3: www.scope3.com Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally Catch up on all previous episodes via our new web...
The Future of Talent Acquisition: Inclusive Strategies from Taboola with Cynthia Gomez and Jennifer Nickrenz
March 27, 2023 12:22 - 25 minutes - 23.9 MBAs the talent landscape evolves, inclusive recruitment is becoming a top priority for companies looking to create diverse and inclusive work environments. In this episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Cynthia Gomez and Jennifer Nickrenz, Global Senior Talent Parters at Taboola, to discuss the strategies and best practices for attracting and retaining top talent in a competitive market. "It's crucial to build a culture of internal mobility and promot...
Attention Economy Explained with Mike Follett, MD of Lumen
March 20, 2023 15:46 - 26 minutes - 24.3 MBAs attention metrics revolutionize the advertising landscape, industry professionals must adapt their strategies to effectively capture and measure ad success. With ad performance relying more on the attention garnered than mere impressions, it's time to explore the power of attention in the digital advertising world. We're back with a thought-provoking episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Mike Follett, MD of Lumen, a leading attention technology c...
Attention Economy Explained with Mike Follett, MD of Lumen Research
March 20, 2023 15:46 - 26 minutes - 24.3 MBAs attention metrics revolutionize the advertising landscape, industry professionals must adapt their strategies to effectively capture and measure ad success. With ad performance relying more on the attention garnered than mere impressions, it's time to explore the power of attention in the digital advertising world. We're back with a thought-provoking episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Mike Follett, MD of Lumen, a leading attention technology c...
Female Founders and Investment Capital: Addressing the Disparity with Jo Eckersley, Founder of Bubbl
March 06, 2023 11:50 - 33 minutes - 31.2 MBFemale-founded teams perform 63% better than male-founded teams and generate 35% higher return on investment for VC investors. Despite these impressive numbers, female founders only receive 2% of the investment capital available from Angels and VCs, making the need for more support and investment in women-led businesses crucial... Our latest episode of the Life in Digital Podcast is a must-listen for anyone interested in the challenges that female entrepreneurs still face in today's world. ...
Inclusive Hiring for Neurodivergent Talent with Jennie Child, Founder of Balance
February 23, 2023 16:25 - 36 minutes - 33.7 MBLooking for insights on how to make recruitment and hiring more accessible and inclusive for everyone? In the second episode of our 'Leading with Inclusion' series on the Life in Digital podcast we're joined by the brilliant Jennie Child, Founder of Balance, to talk about inclusive hiring for neurodivergent talent. Jennie shares what hidden barriers and unintentional biases can exist within the hiring process. How "culture fit" in the creative and media industries can lead to homogeneity...
Inclusive Leadership with Naren Patel, Founder of Media For All
January 25, 2023 10:00 - 38 minutes - 35.7 MBWelcome to 'Leading with Inclusion', a new series on the Life in digital podcast that provides tangible tools and insights for diversity, inclusion and equity in the digital sector. In this series, we will be talking to industry leaders, experts and advocates who are driving change within their organizations and pushing for a more inclusive digital landscape. Our podcast started in the midst of the Black Lives Matter movement and DEI is something we want to keep front of mind for our liste...
Finding Contextual Opportunities to Maximize Growth with Erin McCallion, Chief Marketing Officer at GumGum
January 17, 2023 11:34 - 26 minutes - 24.2 MBWith third party data tracking on the decline, contextual targeting is on the rise. According to Statista, between 2020 and 2027, contextual advertising spending is expected to grow 13.3 percent annually. Kicking of 2023 with a brand new episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Erin McCallion, Chief Marketing Officer at GumGum, to discuss the trajectory of her marketing career and the importance of finding contextual opportunities with a cookie-less fu...
Finding Contextual Opportunities to Maximize Growth with Erin McCallin, Chief Marketing Officer at GumGum
January 17, 2023 11:34 - 26 minutes - 24.2 MBWith third party data tracking on the decline, contextual targeting is on the rise. According to Statista, between 2020 and 2027, contextual advertising spending is expected to grow 13.3 percent annually. Kicking of 2023 with a brand new episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Erin McCallin, Chief Marketing Officer at GumGum, to discuss the trajectory of her marketing career and the importance of finding contextual opportunities with a cookie-less fut...
$27 billion in CTV Ad Spend in the US in 2023, growing by 27.2% - with Joe Lospalluto, US Country Manager at ShowHeroes
December 21, 2022 11:00 - 46 minutes - 42.8 MBIn 2024, the number of people watching Connected TV will surpass the number of paying TV viewers, this presents a huge opportunity for the industry as spend of advertising is predicted to grow by 27.2% in 2023, up to $27 billion in the US. With predictions of double-digit growth through to 2026. “We’re at a critical junction where media companies are realizing, they need to do more…” On this week’s episode of the Life in Digital Podcast: The US Edition, Dan and Joe Lospalluto, US Country M...
Shaping the Future of CTV with Sarah Lewis, Global Director of CTV, and Steve Filler, UK Country Manager, at ShowHeroes
December 07, 2022 10:42 - 36 minutes - 34.1 MB“There are so many new creative formats emerging to get customers to interact, whether this includes QR codes or voice commands – there’s been a big surge within the CTV space.” On this week’s episode of the Life in Digital Podcast, Ed spoke with Sarah Lewis, Global Director of CTV, and Steve Filler, UK Country Manager, at ShowHeroes, to discuss the future of CTV within the Media and Publishing industry across the UK and Europe. Stay tuned as we will be releasing a special episode for the ...
Brand Lift and Driving Sales across America and Globally with Tom Jenen, Chief Revenue Officer at Brand Metrics
November 22, 2022 12:36 - 20 minutes - 18.5 MB“This is how brands can look at their own success, they don’t care so much about clicks, they care if they are occupying the space in your brain that leads you towards them when you need them”... This week on Life in Digital Podcast: The US Edition we hear from Tom Jenen, Chief Revenue Officer at Brand Metrics, for his second appearance on the podcast. Tom and Dan discuss brand lift, long-term growth and driving sales across the US and globally. Tom Jenen: www.linkedin.com/in/jenen To fi...
Privacy Preserving Data: Data Clean Rooms with James Prudhomme, Chief Revenue Officer at Optable
November 01, 2022 07:36 - 17 minutes - 16.3 MB“First-party data is everything in the future, that’s the first thing that broth brands and publishers need to understand” Our next guest of the Life in Digital Podcast: The US Edition is James Prudhomme, Chief Revenue Officer at Optable, to discuss all things about first-party data, data clean rooms, and how the US is adopting these practices. James Prudhomme: www.linkedin.com/in/jamesprudhomme To find out more about Optable, please visit their website: www.optable.co The US Edition is ...
Birth Trauma, Raising a Disabled Child and Returning to Work with Natalie Dawson, Strategic Agency Sales Director at The Ozone Project
October 27, 2022 06:39 - 49 minutes - 45.7 MB*Trigger warning - traumatic birth* Nothing can prepare you for a difficult birth and our next Life in Digital podcast guest, Natalie Dawson, Strategic Agency Sales Director at The Ozone Project, shared the trauma she experienced giving birth to her beautiful son, who was born with William’s Syndrome, and her journey back to work where she continues to grow and the lessons she is bringing now she is approaching her second maternity leave… Natalie Dawson: www.linkedin.com/in/natalie-dawson ...
The Partnership Economy, Micro-Influencers and the Future of Advertising with Todd Crawford, Co-founder of impact.com
September 27, 2022 13:06 - 23 minutes - 21.5 MB49% of consumers today who depend on influencer recommendations to make purchasing decisions. “The future is so wide open for partnerships… the more success brands have, the easier it’s going to be for other brands…” Our next guest of the Life in Digital Podcast: The US Edition is Todd Crawford, VP of Strategic Initiatives and Co-Founder of impact.com to discuss the partnership economy, micro-influencers and the future of advertising. To find out more about impact.com, please visit their...
*Trailer* Life in Digital - The US Edition with Todd Crawford, Co-founder at impact.com
September 23, 2022 12:39 - 1 minute - 1.12 MBOur Life in Digital Podcast has gone Stateside! Hear from our VP, North America, Dan Bolter as he hosts leaders from the digital space. New Episodes every month - subscribe to be the first to hear. Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com
Understanding Micro-Moments with Jahanzeb Alvi, Growth Director at Exit Bee
August 30, 2022 09:22 - 27 minutes - 25.2 MB“Everyone chases engagement…that space is very crowded – why not look at disengagement?” On this week’s episode of the Life in Digital podcast, Ed spoke with Jahanzeb Alvi, Growth Director at Exit Bee to discuss consumer journeys, micro-moments and how Exit Bee uses this information to make valuable decisions and target consumers effectively when they are disengaged. As a start-up, Exit Bee have a lot of room to grow! They’re working on an exciting programmatic road map meaning soon they’l...
Context, Creative and Attention in Advertising with Ben Dimond, Head of EMEA at Playground xyz
August 15, 2022 07:48 - 32 minutes - 30.4 MBOn this week’s episode of the Life in Digital Podcast, Ed Steer is joined by Ben Dimond, Head of EMEA at Playground xyz to discuss the attention we pay to adverts, how this can be tracked, and, more importantly optimised for brands and advertisers. Ben shares the importance of attention rate on adverts in driving sales, and how this can be optimised. Playground xyz recently released a piece of research titled, 'The White Paper' which discusses this further. To find out more about Playgroun...
Influencers and Values-Led Advertising with Didrik Svendsen, CEO & Co-Founder at Tailify
June 23, 2022 10:11 - 34 minutes - 32.3 MBAdvertising is “becoming people focused and humanised” as we move towards values led partnerships. Our next guest of the Life in Digital Podcast is Didrik Svendsen, CEO & Co-Founder of Tailify, who are shaping the world of influencer marketing, powered by science. Didrik shares how in only a few years, influencers will account for the largest job role globally and what that means for the future of brands. We jumped straight into this episode so no introduction from Ed as the guys were busy...
Unparalleled Growth in Programmatic and OOH with Dom Kozak, Head of Programmatic at JCDecaux
May 30, 2022 08:22 - 32 minutes - 30.2 MB“We’re seeing unparalleled growth” in the rise of programmatic and Out-of-Home. In our latest episode of the Life in Digital Podcast, we are joined by Dom Kozak, Head of Programmatic at JCDecaux, recent winner of the 2022 'Ad Tech Hero' award at New Digital Age’s ‘NDA Heroes Awards’. Ed and Dom talk about the importance of relevance and how the future of seeing OOH ads in real time, is right around the corner. We delve into digitisation and how programmatic is playing a vital role in JCDec...
Optimising Attention in Advertising, Peter Wallace, SVP of Sales at GumGum
April 25, 2022 10:14 - 30 minutes - 28.4 MBThis week Ed is joined by Peter Wallace, SVP of Sales from GumGum to uncover how digital advertising technology is evolving and where the growth areas are for the industry in the years’ ahead. Peter goes into detail of how the combination of using creativity and contextualisation in advertising can add value and reach the targeted audiences without needing the use of cookies. He shares how attention and attribution will evolve and become more significant over the next 12 months. To find o...
Will Data Clean Rooms Transform Ad Tech? James Prudhomme, CRO at Optable
April 01, 2022 08:16 - 30 minutes - 28 MBDuring a time where the Ad Tech industry has been disrupted due to cookies being banished in Europe and new legislations strengthening the protection of consumer data. It has ultimately forced brands and publishers to explore new ways of making use of their data sets without compromising consumer data privacy. James Prudhomme, CRO at Optable joins Ed on this week’s episode of our Life in Digital Podcast. James goes into detail about the emergence of data clean rooms in the Ad Tech industry...
International Women's Day, Karen Carter, COO at Bloom
March 08, 2022 08:31 - 42 minutes - 39.6 MB“Almost 60 per cent of women regularly experience microaggressions at work”. To kick off 2022, we have a special bonus episode with Karen Carter, COO at Bloom. Bloom is a professional network for women in communications that champion women in all stages of their careers. Ed and Karen go into depth on how industries can tackle unconscious gender biases, barriers women face to equality and shining light on the overall challenges women encounter in the workplace. To find out more about Blo...
Blockchain: Creating Security & Transparency, Justin Wenczka, CRO at Verasity
November 15, 2021 15:06 - 30 minutes - 28 MBOut of some $400 Billion of online ads, as many as 40% or approximately $160 Billion worth are seen by bots and not humans. That’s $160 billion of wasted advertising spend by brands! Our latest guest on this week’s episode of the Life in Digital Podcast is Justin Wenczka, CRO at Verasity. Verasity has a US patent to its Proof of View technology that detects and eliminates ad fraud and only records, on the blockchain, genuine human views of ads and video content. To find out more about Vera...