$27 billion in CTV Ad Spend in the US in 2023, growing by 27.2% - with Joe Lospalluto, US Country Manager at ShowHeroes

Life in Digital

English - December 21, 2022 11:00 - 46 minutes - 42.8 MB
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Previous Episode: Shaping the Future of CTV with Sarah Lewis, Global Director of CTV, and Steve Filler, UK Country Manager, at ShowHeroes

Next Episode: Finding Contextual Opportunities to Maximize Growth with Erin McCallin, Chief Marketing Officer at GumGum

In 2024, the number of people watching Connected TV will surpass the number of paying TV viewers, this presents a huge opportunity for the industry as spend of advertising is predicted to grow by 27.2% in 2023, up to $27 billion in the US. With predictions of double-digit growth through to 2026.

“We’re at a critical junction where media companies are realizing, they need to do more…”

On this week’s episode of the Life in Digital Podcast: The US Edition, Dan and Joe Lospalluto, US Country Manager for ShowHeroes, discuss the creativity within CTV and how ShowHeroes can help Media and Publisher clients monetize this.

Joseph Lospalluto: www.linkedin.com/in/josephlospalluto

To find out more about ShowHeroes, please visit their website: https://showheroes-group.com/

The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.

Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally

Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/