A New Age of Sports Marketing: Exploring the Power of AI and Data with Relo Metrics' CEO, Jay Prasad
Life in Digital
English - April 26, 2023 06:45 - 34 minutes - 32.2 MBManagement Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
As the world of sports sponsorships becomes increasingly complex, the power of data-driven insights and AI is more important than ever. In this episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Jay Prasad, Chief Executive Officer at Relo Metrics, to discuss the innovative strategies and best practices for optimizing sponsorship investments and retaining revenue in a competitive market.
"It's essential to leverage data and AI to make informed decisions and maximize the ROI of sports sponsorships while also engaging fans and enhancing their experience."
Join us as Jay shares his insights on the rapidly changing landscape of sports sponsorships, the role of AI in analyzing and optimizing sponsorship investments, and the importance of delivering actionable insights to brands, teams, and leagues. He also discusses the challenges and opportunities presented by the convergence of live broadcasts, social media, and streaming platforms in the sports industry.
Jay Prasad brings over twenty years of experience in the technology and software sectors, with extensive executive leadership in ad tech and the metrics and measurement industry. As CEO of Relo Metrics, he leads the development of the AI-powered sports sponsorship intelligence platform, helping major sports leagues and sponsorship brands make data-driven decisions to optimize their investments and drive revenue growth.
Relo Metrics: www.relometrics.com
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.
Sphere Digital is a specialist in placing marketing, sales, analytics, product, and creative talent globally.
Catch up on all previous episodes via our website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/