Martina Flor’s Open Studio
157 episodes - English - Latest episode: 12 days ago - ★★★★ - 3 ratingsIn this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love.
It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.
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Episodes
48. Efdot - How to Land Mural Gigs, Studying your Business like a Scientist, Embracing your Signature Style, Channeling your Client's Audience, and Creating an Online Shop Without Inventory
April 11, 2022 15:00 - 53 minutes - 48.7 MBEric Friedensohn (AKA Efdot) is a colorblind visual artist and community builder based in Brooklyn, NY. Since finishing design school in 2012, Efdot has cultivated an art practice and creative studio that spans across a variety of media. His specialties range from hand-painted murals to drawings on paper to animated trading cards, all tied together through his playfully abstract style. He has created art for clients such as Nike, USA Skateboarding, Oakley, Chicago Cubs, Topps and Adobe. Du...
47. 36 Days of Type. Keys to Become a Viral Phenomenon, How to Start a Side Project & Monetize it, How to Engage People, and The Truth About Instagram
April 04, 2022 16:00 - 1 hour - 55.8 MBIn this episode of Open Studio Martina Flor and her guest Rafa Goicoechea (Rafa Goicoechea), half of @treintayseisestudio with @nina_sans (both co-funder of @36daysoftype), discuss about the keys to become a viral phenomenon, how to start a side project & monetize it, how to engage people, and the truth about instagram. 36 Days of Type is a project that happens primarily on instagram and is a global open call that invites designers, illustrators and graphic artists to create their visual in...
46. Luca Barcellona - Education in Hard Work, Sacrifice and Pleasure, Writing for a Living, Passion, Being your own Boss, Building Your Name as a Currency.
March 30, 2022 15:00 - 1 hour - 62.4 MBIn this episode of Open Studio Martina Flor and her guest Luca Barcellona (@lucabarcellona) discuss education in hard work, sacrifice and pleasure, writing for a living, passion, being your own boss, building your name as a currency. Luca Barcellona is an italian artist, musician, graphic designer, and point of reference for modern calligraphy worldwide. Letters are the building blocks of his work. His approach to the discipline blending classical styles and his experience in the world o...
45. Coffee Break #05 | Being Part of a Community, is it Important?
March 25, 2022 15:31 - 37 minutes - 34.3 MBIn this episode of Coffee Breaks, Martina Flor (@martinaflor) and Carla Bonomini (@minicarbono) chat about being a part of a community as a creative professional or student. They discussed the importance of giving and receiving feedback, how digitally we can connect with peers and other professionals and much more. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin. Show not...
44. Martina Flor. Building A Portfolio—How Important Is It?
March 21, 2022 16:00 - 31 minutes - 29.3 MBIn this solo episode of Open Studio Martina Flor discusses the importance of having a portfolio as a creative, shares a key strategy to build confidence as an artist and helps you demolish some of the objections that may be holding you back from showing your work and progressing in your career as an artist or designer. Detailed show notes: martinaflor.com/podcast Sign up for the Free Lettering Masterclass at martinaflor.com/letteringmasterclass Sign up for The Lettering Seminar waiting l...
43. Erik Marinovich. Launching Your Career Through a Side Project, Friends of Type, Trusting Your Skills, Having a Personal Venture Capitalist, NuForm and Starting a New Business
March 14, 2022 18:00 - 1 hour - 57.2 MBIn this episode of Open Studio Martina Flor and her guest Erik Marinovich (@erikmarinovich @nuformtype) discuss launching your career through a side project, friends of type, trusting your skills, having a personal venture capitalist, NuForm and starting a new business. Erik Marinovich is a Berkeley based lettering artist and type designer, and is a co-founder of Friends of Type. Since 2009 he has drawn letters, logos and type for big clients like Nike, Target, Google, Hilton, Facebook, For...
42. Coffee Break #04 | Learning in a program or being self-taught lettering artist
March 11, 2022 17:00 - 26 minutes - 23.9 MBIn this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about learning lettering through an academia, course or university our being a self-taught lettering artist. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin. Watch more episodes of Martina Flor's Open Studio at martinaflor.com/podcast
41. Lisa Congdon - Finding your Spark, Starting a Carreer in your 30s, Finding Mentors, How to Overcome Burnout, Working on Your Genius Zone, and Three Keys to Succeed as an Artist
March 07, 2022 17:51 - 1 hour - 56.1 MBIn this episode of Open Studio Martina Flor and her guest Lisa Congdon (@lisacongdon) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media. Lisa Congdon is an internationally known fine artist, illustrator, and writer based in Portland, Oregon in The United States. She makes art for clients around the globe and She is the author of ten books, including Art Inc. and Fi...
37. Gemma O'Brien. Going Viral, Turning Down Opportunities, Art vs Commercial Work, The Rewards of an Art Show, Staying Where You Create Your Best Work, and Pulling Back from Social Media
February 28, 2022 16:00 - 1 hour - 65.6 MBIn this episode of Open Studio Martina Flor and her guest Gemma O’Brien (@mrseaves101) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media. Gemma O’Brien is an internationally renowned designer and artist known for her bold graphics, illustrative lettering and murals. Her work has been commissioned by Apple, Nike, Tiffany&Co, Google, and The New York Times. Outside h...
40. Gemma O'Brien. Going Viral, Turning Down Opportunities, Art vs Commercial Work, The Rewards of an Art Show, Staying Where You Create Your Best Work, and Pulling Back from Social Media
February 28, 2022 16:00 - 1 hour - 65.6 MBIn this episode of Open Studio Martina Flor and her guest Gemma O’Brien (@mrseaves101) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media. Gemma O’Brien is an internationally renowned designer and artist known for her bold graphics, illustrative lettering and murals. Her work has been commissioned by Apple, Nike, Tiffany&Co, Google, and The New York Times. Outside h...
39. Coffee Break #03 | Dealing with Difficult Clients, Training your Communication and Being an Introvert as a Creative Freelancer
February 25, 2022 16:00 - 24 minutes - 22.9 MBIn this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about dealing and communicating with difficult clients, training your communication with clients and the people you work with and the importance of your personality as a creative freelancer. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin. Watch more episodes of Martina Flor's...
Coffee Break #03 | Dealing with Difficult Clients, Training your Communication and Being an Introvert as a Creative Freelancer
February 25, 2022 16:00 - 24 minutes - 22.9 MBIn this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about dealing and communicating with difficult clients, training your communication with clients and the people you work with and the importance of your personality as a creative freelancer. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin. Watch more episodes of Martina Flor's...
36. Pieter Ceizer. The Power of Words, The School of Graffiti, Paris as a Creative Platform, Bringing Art Back to People and Work Ethics
February 21, 2022 16:00 - 52 minutes - 48.2 MBIn this episode of Open Studio Martina Flor and her guest Pieter Ceizer (@ceizer) discuss about the power of words, the school of graffiti, Paris as a creative platform, bringing art back to people and work ethics. Pieter Ceizer. Pieter is a Dutch typographer and multi-media artist currently living and working in Paris. Ceizer's oeuvre is a variable universe of bright colors, dancing shapes, poetry and empowerment. Ceizer worked in collaboration with several brands like Coca Cola, Ralph Lau...
38. Pieter Ceizer. The Power of Words, The School of Graffiti, Paris as a Creative Platform, Bringing Art Back to People and Work Ethics
February 21, 2022 16:00 - 52 minutes - 48.2 MBIn this episode of Open Studio Martina Flor and her guest Pieter Ceizer (@ceizer) discuss about the power of words, the school of graffiti, Paris as a creative platform, bringing art back to people and work ethics. Pieter Ceizer. Pieter is a Dutch typographer and multi-media artist currently living and working in Paris. Ceizer's oeuvre is a variable universe of bright colors, dancing shapes, poetry and empowerment. Ceizer worked in collaboration with several brands like Coca Cola, Ralph Lau...
37. Christina Amini. What Makes a Great Book, The Keys to Collaborative Work, Getting a Book Published, and The Future of Content.
February 14, 2022 16:00 - 58 minutes - 53.3 MBIn this episode of Open Studio Martina Flor and her guest Christina Amini (@christinaamini) discuss about what makes a great book, the keys to collaborative work, getting a book published, the future of content and much more. Christina has a wide experience in publishing and she shares it all during this episode. She is the Executive Publishing Director of Art, Food, and Lifestyle Publishing at renowned independent publisher Chronicle Books. She is a professional collaborator and creator—br...
35. Christina Amini. What Makes a Great Book, The Keys to Collaborative Work, Getting a Book Published, and The Future of Content.
February 14, 2022 16:00 - 58 minutes - 53.3 MBIn this episode of Open Studio Martina Flor and her guest Christina Amini (@christinaamini) discuss about what makes a great book, the keys to collaborative work, getting a book published, the future of content and much more. Christina has a wide experience in publishing and she shares it all during this episode. She is the Executive Publishing Director of Art, Food, and Lifestyle Publishing at renowned independent publisher Chronicle Books. She is a professional collaborator and creator—br...
Coffee Break #02 | Income Streams, Directing a Studio, Letting Go and Prioritizing Projects.
February 11, 2022 16:00 - 33 minutes - 30.9 MBIn this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about the importance of prioritizing projects, what factors lead to the decision of letting go one a personal project and directing a creative studio. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin. Watch more episodes of Martina Flor's Open Studio at martinaflor.com/podcast
36. Coffee Break #02 | Income Streams, Directing a Studio, Letting Go and Prioritizing Projects.
February 11, 2022 16:00 - 33 minutes - 30.9 MBIn this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about the importance of prioritizing projects, what factors lead to the decision of letting go one a personal project and directing a creative studio. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin. Watch more episodes of Martina Flor's Open Studio at martinaflor.com/podcast
34. Alex Trochut. Overcoming Family Trauma With Creativity, Letting Yourself Be Surprised, Improve Your Skills Through Play, Changing The Game
February 07, 2022 16:00 - 1 hour - 57.1 MBIn this episode of Open Studio Martina Flor and her guest Alex Trochut (@trochut) discuss about overcoming family trauma with creativity, letting yourself be surprised, improve your skills through play, changing the game. Detailed show notes: martinaflor.com/podcast
35. Alex Trochut. Overcoming Family Trauma With Creativity, Letting Yourself Be Surprised, Improve Your Skills Through Play, Changing The Game
February 07, 2022 16:00 - 1 hour - 57.1 MBIn this episode of Open Studio Martina Flor and her guest Alex Trochut (@trochut) discuss about overcoming family trauma with creativity, letting yourself be surprised, improve your skills through play, changing the game. Detailed show notes: martinaflor.com/podcast
33. Matteo Bologna. Fake It Until You Make It, The Bliss of Ignorance, What Makes a Bad Partner, Staying Small to Maximize Profit and more.
January 31, 2022 16:00 - 1 hour - 64.1 MBIn this episode of Open Studio Martina Flor and her guest Matteo Bologna (@muccadesign) discuss about faking it until you make it, the bliss of ignorance, what makes a bad partner, staying small to maximize profit and more. Detailed show notes: martinaflor.com/podcast
33. Matteo Bologna. Fake It Until You Make It, The Bliss of Ignorance, What Makes a Bad Partner, and Downsizing a Creative Business.
January 31, 2022 16:00 - 1 hour - 64.1 MBIn this episode of Open Studio Martina Flor and her guest Matteo Bologna (@muccadesign) discuss about faking it until you make it, the bliss of ignorance, what makes a bad partner, and downsizing a creative business. Detailed show notes: martinaflor.com/podcast
34. Matteo Bologna. Fake It Until You Make It, The Bliss of Ignorance, What Makes a Bad Partner, Staying Small to Maximize Profit and more.
January 31, 2022 16:00 - 1 hour - 64.1 MBIn this episode of Open Studio Martina Flor and her guest Matteo Bologna (@muccadesign) discuss about faking it until you make it, the bliss of ignorance, what makes a bad partner, staying small to maximize profit and more. Detailed show notes: martinaflor.com/podcast
Coffee Break #01 | From freelancer to employer
January 28, 2022 16:00 - 27 minutes - 25.4 MBCoffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.
33. Coffee Break #01 | From freelancer to employer
January 28, 2022 16:00 - 27 minutes - 25.4 MBCoffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.
32. Malika Favre. Doing What Feels Easy, Making Good Money as an Artist, Being Famous, Going Viral and Choosing a City to Thrive.
January 24, 2022 16:00 - 1 hour - 56.6 MBIn this episode of Open Studio Martina Flor and her guest Malika Favre (@malikafavre) discuss about doing what feels easy, making good money as an artist, being famous, going viral and choosing a city to thrive. Detailed show notes: martinaflor.com/podcast
31. What's coming in season 2
January 10, 2022 17:00 - 5 minutes - 5.22 MBIn this first episode of season 2 of Open Studio, Martina Flor talks about what is coming up in the next episodes of the podcast. She introduces the new candid conversations between her and her team, called "Coffee Break", and she mentions some of the new guests that this new season awaits.
30. The Best Moments of Season 1, Pt. 2
December 27, 2021 16:00 - 28 minutes - 25.8 MBIn this second review episode of Letter Now! Podcast, Martina Flor reviews the best moments of this first season. She touches on: The Creative Calling Validation Connecting with peers as an introvert Finding Clients Charging what you are worth Creating an income stream Detailed show notes: martinaflor.com/podcast
29. The Best Moments of Season 1, Pt. 1
December 20, 2021 17:00 - 25 minutes - 23.2 MBIn this episode of Letter Now! Podcast, Martina Flor reviews the best moments of this first season, and reflects about their takeaways. She touches on: Creating personal work. Burn out Social Media. Detailed show notes: martinaflor.com/podcast
28. Lettering, Growing your Business, Coaching, and Ampersands w/ Martina Flor. THE SIMPLE BITS SHOW
December 13, 2021 16:00 - 53 minutes - 48.6 MBIn this special episode, Martina Flor switches places from being a host to being a guest. This is an episode from The Simple Bits Show, Dan Cederholm interviews the designer, lettering artist, author, and coach, Martina Flor. Lettering, making fonts, turning your freelancing into a growing business, teaching and coaching and more.
27. The Business of Illustration with Jon Cockley, Co-founder of Handsome Frank.
December 06, 2021 16:00 - 1 hour - 57.3 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Jon Cockley (@handsome_frank) talk about this big questions: Can an illustrator make good money? Does privilege play a role in the success of an artist? What makes a good illustrator? Detailed show notes: martinaflor.com/podcast
26. Creating Unique Work with Marta Cerdà
November 29, 2021 16:00 - 1 hour - 59.6 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Marta Cerdà (@martacerda) talk about this big questions: Is there a magic formula to create work that stands out? How do you find your niche without limiting yourself creatively? Is it necessary to work by yourself to be able to find your artist voice? How relocating cities can affect your career? And a lot more Detailed show notes: martinaflor.com/podcast
25. Education 3.0 with Sarah Hyndman
November 22, 2021 16:00 - 56 minutes - 51.8 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Sarah Hyndman (@typetasting) talk about these big questions: Why do fonts matter? What’s the right way to learn about letter making and typography? Can a typeface change your perspective about things? Detailed show notes: martinaflor.com/podcast
24. Podcast with Students. Learning a Skill, Having a Creative Process & the Importance of Community
November 15, 2021 16:00 - 47 minutes - 65.1 MBIn this episode of Letter Now! Podcast, Martina Flor and her guests Sonia Selvas (@soniaselvas) and Joke Wijn (@the_green_nib_lettering) talk about Learning a skill, having a creative process & the importance of a community. Detailed show notes: martinaflor.com/podcast
23. Heritage, Talent and Starting Out with Dan Forster. Is Talent Innate? Personal Story, Being Born in a Creative Household.
November 08, 2021 16:00 - 1 hour - 85.2 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Dan Forster (@danforster) talk about this big questions: Is talent innate? How does your personal story impact your work? Can I be creative if I wasn't born in a creative household? And a lot more! Detailed show notes: martinaflor.com/podcast
22. Learning and Teaching with Maria Montes. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter.
November 01, 2021 16:00 - 1 hour - 56.5 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter. Detailed show notes: martinaflor.com/podcast
21. How to Develop Your Style with Murugiah
October 26, 2021 15:00 - 49 minutes - 45.7 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Murugiah (@_murugiah) talk about How To Develop Your Style, and they answer the following questions: Is style important? How can you make personal work that appeals to clients and make you money? How do you find your style and how long does it take to find it? Detailed show notes: martinaflor.com/podcast
20. How to Create Work that Stands Out with Martina Flor
October 19, 2021 15:00 - 27 minutes - 25.7 MBIn this solo episode of Letter Now! Podcast, Martina Flor talks about How to Create Work that Stands Out. Detailed show notes: martinaflor.com/podcast
19. Inspiration & Motivation with Mary Kate McDevitt
October 11, 2021 15:00 - 41 minutes - 53 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Mary Kate McDevitt (@marykatemcdevitt) talk about Inspiration & Motivation, and they answer the following questions: What’s the difference between inspiration and imitation? Which routines can you follow to stay motivated? Where do you find inspiration for your work? How do you manage through creative blocks? Detailed show notes: martinaflor.com/podcast
18. The Ups and Downs of a Creative Life with Nim Ben Reuven
September 27, 2021 15:00 - 51 minutes - 46.9 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Nim Ben Reuven (@nim_br) talk about The Ups and Downs of a Creative Life, and they answer the following questions: How can you deal with burnout? How do you process through your downs as a creative? What do you do when inspiration abandons you? How not let people’s indifference get you? Detailed show notes: martinaflor.com/podcast
17. Freelancing: The Good, the Bad and the Ugly with Scott Biersack
September 20, 2021 15:00 - 47 minutes - 43.9 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Scott Biersack ( @youbringfire ) talk about Income Streams for Artists, and they answer the following questions: How do you keep from burnout if you love what you do? What are the great things about freelancing? What are the not-so-great things about it? Detailed show notes: martinaflor.com/podcast
16. Income Streams for Artists pt. II with Jackson Alves
September 13, 2021 15:00 - 52 minutes - 48.4 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Jackson Alves ( @letterjack ) talk about Income Streams for Artists, and they answer the following questions: How can you create income streams that don’t require additional marketing effort? How do you find the perfect collaborators and partners? How do you create an income stream without cannibalizing your main offer? How much money do you need to get started? Detailed show notes: martinaflor.com/podcast
15. Productivity & Getting Things Done with Liron Lavi
September 06, 2021 15:00 - 46 minutes - 42.6 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Liron Lavi talk about Productivity and Getting Things Done, and they answer the following questions: How can we be more productive and effective at what we do? Can we let ourselves have a bad day? How do you escape the “hustle” mindset? How do you reconcile productivity and big life events? Detailed show notes: martinaflor.com/podcast
14. Income Streams for Artists pt.I with Ian Barnard
August 30, 2021 15:00 - 58 minutes - 54.5 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Ian Barnard talk about Income Streams for Artists, and they answer the following questions: How do you find an idea for an additional income stream? How do you promote it? How do you diversify without burning out? How do you get started and find the right people to make it happen? Detailed show notes: martinaflor.com/podcast
13. Going Viral and Being Famous with Giuseppe Salerno
August 16, 2021 15:00 - 55 minutes - 51.6 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Giuseppe Salerno talk about Going Viral and Being Famous, and they answer the following questions: How do you go viral with a project? How do you get attention towards your work? How’s like to be a celebrity? How do you find great opportunities? Detailed show notes: martinaflor.com/podcast
12. Working Internationally with Cyla Costa
August 09, 2021 15:00 - 53 minutes - 49.4 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Cyla Costa talk about Working Internationally, and they answer the following questions: How to do client reach-out in other countries? How can you have the same persuasiveness in another language? How do you deal with preconceptions about your country of origin or cultural background? How do you cope with uncomfortable working hours? Detailed show notes: martinaflor.com/podcast
11. How to Define your Success with Martina Flor
August 03, 2021 17:04 - 58 minutes - 53.9 MBIn this episode of Letter Now! Podcast, Martina Flor talks about How to Define your Success, and she answers the following questions: How do you define your own success? What is a healthy way to validate your work? What technique can you follow to document your progress? Read complete show notes at www.martinaflor.com/podcast
10. Dealing With Pressure & Meditation with Luke Lucas
July 26, 2021 15:00 - 43 minutes - 40.6 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Luke Lucas talk about Dealing With Pressure & Meditation, and they answer the following questions: How can we avoid feeling guilty about taking a rest when the deadline is coming up? How do you manage multiple projects with the same deadline? How do you distinguish resting from being lazy? How do you deal with the pressure if you don’t want to meditate? Detailed show notes: martinaflor.com/podcast
09. Community & Competition with Becca Clason
July 19, 2021 15:00 - 47 minutes - 44.4 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Becca Clason talk about Community & Competition, and they answer the following questions: How can you connect with other peers even when you’re an introvert? How do you stop comparing yourself with others? How can you deal with plagiarism? How do you focus on what you like doing without constantly looking at your competition? Detailed show notes: martinaflor.com/podcast
08. Personal Projects with Ricardo Gonzalez, AKA. @itsaliving
July 12, 2021 15:00 - 50 minutes - 47.1 MBIn this episode of Letter Now! Podcast, Martina Flor and her guest Ricardo Gonzalez, also known as @itsaliving talk about Personal Projects, and they answer the following questions: How do you start a project from scratch and finish it without procrastinating? How do you come up with ideas for personal projects? How do you monetize a personal project? And how do you balance real paid work with other things you do with your art? Detailed show notes: martinaflor.com/podcast