Let's Talk Socials!
99 episodes - English - Latest episode: 5 days ago - ★★★★★ - 2 ratingsLet's Talk Socials is the social media podcast that helps solopreneurs to spice up their socials! The latest social media trends as well as tips & tricks on how to use social media for your business presented to you by Hanna - your Social Media Strategist.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
#31: THIS is why your Reels aren't working
July 27, 2022 17:00 - 16 minutes - 11.2 MBIn 2022, Reels made up already 20% of the time that people spend on Instagram and it has become pretty clear that they are here to stay. A lot of business owners, however, dread filming their first Reel or haven't seen great results. YET. In this episode, you'll discover... Why Reels should be on your priority list 3 mistakes that cost you views How to improve your Reels or get started with your first one A few ideas for your next Reels (I promise they don't take a lot of time or editi...
#30: The 4 buyer types and what kind of content you need to make for each one of them
July 13, 2022 17:00 - 16 minutes - 11.5 MBIn marketing, we distinguish between 4 buyer types that all need to hear a different message to make a purchase decision. In this episode, I break them down & explain what content you need to make to speak to each one of them. In this episode, you'll discover... Why you should learn about the different buyer types The 4 buyer types we distinguish in marketing What kind of content works for each one of them Content ideas for you depending on each type How you can use the buyer types to...
#29: Stop the content burnout & start repurposing!
June 29, 2022 17:00 - 19 minutes - 13.5 MBCreating engaging content week after week, month after month is exhausting and content burnout is VERY real. That's why you should try repurposing your content as much as possible! In this episode, you'll discover... Why repurposing is a great method of content creation A step-by-step guide on how to start repurposing My hot tips on making the most of the content you already have Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so...
#28: How do I get more followers? And other burning listener questions - Q&A episode
June 15, 2022 17:00 - 31 minutes - 21.8 MBIn this special episode, I am answering 5 of your burning questions about social media marketing. Make sure to follow me on Instagram so you can submit yours next time and have it answered without the investment of a 1:1 coaching sessions. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share th...
#27: THIS is why you aren't converting your followers into clients
June 01, 2022 17:00 - 20 minutes - 14.1 MBNot converting as many followers into clients as you'd like? Don't worry, it's one of the most common social media problems entrepreneurs are facing. In this episode, you'll discover... Why you shouldn't listen to just ANY advice 3 potential reasons why you aren't converting as easily Tips on how to fix these problems Content ideas that will help you get more clients Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can cont...
26: Watch out for these RED FLAGS when hiring your first SMM
May 18, 2022 17:00 - 23 minutes - 16.3 MBNowadays, everyone and their dog can call themselves a Social Media Manager. If you are ready to make this hire, here's what you should look for so you get the right support (and RESULTS) for your business. In this episode, you'll discover... Why I don't believe that everyone can be a SMM Red flags you need to watch out for before you hire What really matters in an entrepreneur-SMM relationship Thank you so much for tuning in! If you are enjoying “Let’s Talk Socials!”, please leave a re...
#26: Watch out for these RED FLAGS when hiring your first SMM
May 18, 2022 17:00 - 23 minutes - 16.3 MBNowadays, everyone and their dog can call themselves a Social Media Manager. If you are ready to make this hire, here's what you should look for so you get the right support (and RESULTS) for your business. In this episode, you'll discover... Why I don't believe that everyone can be a SMM Red flags you need to watch out for before you hire What really matters in an entrepreneur-SMM relationship Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leav...
#25: Is now the right time to hire a SMM?
May 04, 2022 17:00 - 27 minutes - 19.2 MBFACT: Not every business that approaches me for Social Media Management is ready to make that hire. Is now the right time for you to start looking for a SMM? Find out in this episode! In this episode, you'll discover... Why not every business is ready to hire a SMM The 4 signs that can help you decide whether now is the right time Action steps you can take to prepare for your first SMM hire Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving ...
#24: I am breaking up with social media and why YOU should do too
April 20, 2022 17:00 - 31 minutes - 21.5 MBOur phones demand so much of our attention each day and, if we're honest, we're probably spending way too much time scrolling on social media. That's why I have decided to break up with my phone and reduce my screen time drastically. In this episode, you'll discover... Why I want to use my phone less What negative effects our phones & social media can have on us What has helped me to break up with my phone How you can reduce your phone time as well Thank you so much for tuning in! If y...
#24: I am breaking up with social media and so should you
April 20, 2022 17:00 - 31 minutes - 21.5 MBOur phones demand so much of our attention each day and, if we're honest, we're probably spending way too much time scrolling on social media. That's why I have decided to break up with my phone and reduce my screen time drastically. In this episode, you'll discover... Why I want to use my phone less What negative effects our phones & social media can have on us What has helped me to break up with my phone How you can reduce your phone time as well Thank you so much for tuning in! If y...
#23: 4 lessons from my first year in business
April 06, 2022 17:00 - 19 minutes - 13.3 MBMy business turns 1 in April 2022 and it's the perfect opportunity to reflect on the past 12 months as a business owner. In this episode, you'll discover... What mindset shifts helped me move forward in my business The mistakes I made in my business in the first year The lessons I learned How you can avoid making my mistakes Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you ...
#22: How to get started with your first Instagram Live
March 22, 2022 16:00 - 26 minutes - 18.6 MBInstagram lives are one of the SCARIEST features to use when you just get started on your social media journey, right? I want to change that! In this episode, you'll discover... Why Instagram lives are a feature every service provider should use What you can do to prepare A step-by-step guide on how to do your first live Do's & Don'ts for your live Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exc...
#22: How to get started with your first Instagram Live
March 22, 2022 16:00 - 26 minutes - 18.6 MBInstagram lives are one of the SCARIEST features to use when you just get started on your social media journey, right? I want to change that! In this episode, you'll discover... Why Instagram lives are a feature every service provider should use What you can do to prepare A step-by-step guide on how to do your first live Do's & Don'ts for your live Thank you so much for tuning in! If you are enjoying “Let’s Talk Socials!”, please leave a review on Apple Podcasts or Spotify and tell me...
#21: Why podcasting and social media go so well together with Helen King
March 08, 2022 16:00 - 33 minutes - 22.7 MBNowadays, almost everyone has a podcast. In this episode, I chat to Helen King who's a Podcast Manager about how social media can help you promote your own podcast and how your podcast can help your social media. In this episode, you'll discover... Why you should leverage your Instagram stories more Why I decided to launch my podcast How I planned & prepared my podcast launch Helen's podcasting equipment tips How social media can help you grow your podcast How your podcast can help y...
#21: Why podcasting and social media go so well together with Helen
March 08, 2022 16:00 - 33 minutes - 22.7 MBNowadays, almost everyone has a podcast. In this episode, I chatted to my friend & student Helen King who's a Podcast Manager about how social media can help you promote your own podcast and how your podcast can help your social media. In this episode, you'll discover... Why you should leverage your Instagram stories more Why I decided to launch my podcast How I planned & prepared my podcast launch Helen's podcasting equipment tips How social media can help you grow your podcast How ...
#21: Why podcasting and social media go so well together with Helen
March 08, 2022 16:00 - 33 minutes - 22.7 MBNowadays, almost everyone has a podcast. In this episode, I chatted to my friend & student Helen King who's a Podcast Manager about how social media can help you promote your own podcast and how your podcast can help your social media. In this episode, you'll discover... Why you should leverage your Instagram stories more Why I decided to launch my podcast How I planned & prepared my podcast launch Helen's podcasting equipment tips How social media can help you grow your podcast How ...
#20: 5 books you HAVE to read as an entrepreneur
February 22, 2022 16:00 - 12 minutes - 8.31 MBIf you are like me, you are always looking for the next good read. In this episode, I share with you my top 5 self-development/business books that I think every entrepreneur should have read in their life! All books & my GoodReads account are linked below. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boo...
#19: Don't follow this outdated Instagram advice
January 25, 2022 16:00 - 20 minutes - 14 MBAs a Social Media Manager, I spend a fair share of my day on social media and the advice I sometimes see is...well...BAD. I want you to succeed on Instagram which is why in this episode, I'll uncover 3 pieces of outdated Instagram advice - and what to do instead! In this episode, you'll discover... Why Gary Vee's $1.80 strategy is outdated What you should do instead Why certain engagement strategies don't work If you should really just focus on Reels alone Thank you so much for tuning...
#18: Define your ideal client with me - beyond the basic demographics
January 18, 2022 16:00 - 16 minutes - 11.1 MBMost mistakes that keep you from signing on more clients stem from the same root: not having a clear definition of your ideal client. This is why in this episode, you'll get to know everything there is to know about doing market research. In this episode, you'll discover... Why I think defining your ideal client is so important What an ideal client REALLY is The Pareto Principle explained What things you should know about your ideal client Thank you so much for tuning in! If you are en...
#17: Why you aren't growing on Instagram
January 11, 2022 16:00 - 11 minutes - 7.96 MBBusiness is a numbers game: the more followers you have, the more eyes get to see your content & the higher your chances of booking a new client. It's that simple. But why is growing your following so hard then? In this episode, you'll discover... Why it's important to grow your followers consistently The four mistakes that keep you from growing How to avoid making these mistakes A special announcement! Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please ...
#16: "Hey girl!" - What I really think of DM strategies on Instagram
January 04, 2022 16:00 - 12 minutes - 8.33 MB"Hey boss babe! How's business treating you these days?" If you are on Instagram, I am 100% sure that you have already received a message like that. In this episode, I'll tell you what I really think of these DM strategies that many people use. In this episode, you'll discover... What cold, warm & hot leads are Why people use these DM strategies What I think of these strategies How you can make your messaging strategy more effective Thank you so much for tuning in! If you are enjoying...
#15: Social media habits you should leave in 2021
December 28, 2021 16:00 - 10 minutes - 7.51 MB2021 is coming to a close and there are 3 habits that you should not be taking with you to 2022. This will help you to start the new year fresh and be more successful on Instagram than ever before. In this episode, you'll discover... The 3 habits that I think you should leave behind The reasons why they are no longer worth pursuing Strategies that you can use instead Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can conti...
#14: Top 3 Instagram myths debunked
December 21, 2021 16:00 - 12 minutes - 8.72 MBEver since Instagram has appeared on our phones, there have been rumours and myths doing their rounds. In this episode, I want to clear up the top 3 myths that I keep hearing on Instagram and whether they are true or not. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on you...
#13: Preparing a successful launch with Katie Bambrick
December 14, 2021 16:00 - 31 minutes - 21.8 MBIf you are a business that markets its services (or products) online, sooner or later you will be confronted with this topic: launching! In this episode, I chat with Katie (@katiebambrickcoaching) who is a Marketing & Sales Coach and an expert when it comes to preparing a successful launch. In this episode, you'll discover... What the biggest mistakes are when it comes to launching How to stay confident & hyped until the very end of your launch Katie's secrets on how to plan a successfu...
#13: Preparing a successful launch with Katie
December 14, 2021 16:00 - 31 minutes - 21.8 MBIf you are a business that markets its services (or products) online, sooner or later you will be confronted with this topic: launching! In this episode, I chat with my friend Katie (@katiebambrickcoaching) who is a Marketing & Sales Coach and an expert when it comes to preparing a successful launch. In this episode, you'll discover... What the biggest mistakes are when it comes to launching How to stay confident & hyped until the very end of your launch Katie's secrets on how to plan ...
#12: Top tools that make my life as a Social Media Manager stress-free!
December 07, 2021 16:00 - 16 minutes - 11.5 MBWhen I just started out as a Social Media Manager, I would always search for new tools to make my life and job easier. I want to save you the work & present to you the 4 tools I use every single day as a Social Media Manager. Whether you are a SMM yourself or a business owner who manages their own social media pages, I'm sure you'll find this episode helpful! In this episode, you will discover... A tool that helps me to stay organised A tool that helps me with hashtag research A tool th...
#12: Top tools that make my life as a SMM stress-free!
December 07, 2021 16:00 - 16 minutes - 11.5 MBWhen I started out as a SMM, I would always search for new tools that would make my life and job easier. I want to save you the work & present to you the 4 tools I use every single day as a SMM. Whether you are a SMM yourself or any other person who manages a social media page for a business, I'm sure you'll find this episode helpful! In this week's episode, you will discover... A tool that helps me to stay organised A tool that helps me with hashtag research A tool that I use to schedu...
#11: Are these IG story mistakes keeping you from getting more clients?
November 30, 2021 16:00 - 13 minutes - 9.62 MBInstagram stories are a powerful tool to get more clients to inquire with you BUT you need to know how to use them correctly. In this episode, you will learn about the top 3 mistakes that I see businesses make on Instagram that keep them from getting more clients. In this episode, you will discover... What stories you shouldn't be posting Why resharing feed posts to your stories is not a strategy The 3 mistakes I see many people make Tips on how to make better stories in the future ...
#10: Never run out of content ideas again!
November 23, 2021 16:00 - 10 minutes - 7.19 MBMany business owners struggle with knowing what to post. You might be using social media in your free time already but posting content as a business is a completely different ballgame. Where can you go to find inspiration for content when the creative juices aren't flowing? In this episode, you will discover... Why content pillars are a great tool How you can work smarter and not harder when it comes to your content 3 things you can do to get ideas for content Thank you so much for ...
#9: What I would do if I had 0 followers & was just starting out on Instagram
November 16, 2021 16:00 - 14 minutes - 10.1 MBLet's assume I have 0 followers right now and I want to start out on Instagram - what should I do? That's what l talk to you about in this episode. In this week's episode, you will discover... How I build my Instagram page The tools and tactics that helped me build a community How to put less pressure on Instagram Why a lead magnet is a great tool for a starter ...and much more! Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a rev...
#8: Mental health & social media as a service provider with Alex Petrakieva
November 09, 2021 16:00 - 46 minutes - 31.7 MBMarketing your service-based business on social media can have an overwhelming effect on your mental health. That's why in this episode I talk to my friend and fellow social media professional Alex (@socialstudioalex) about how to establish a healthy relationship with social media and how to decrease the pressure of having to show up every single day. In this episode, you'll discover... Why Alex took a break from social media & how it impacted her business How to realize when it is time ...
#8: Mental health & social media as a service provider with Alex
November 09, 2021 16:00 - 46 minutes - 31.7 MBMarketing your service-based business on social media can have an overwhelming effect on your mental health. That's why in this episode I talked to my friend and fellow SMM Alex (@socialstudioalex) about how to establish a healthy relationship with social media and how to decrease the pressure of having to show up every single day. In this episode, you'll discover... • Why Alex took a break from social media & how it impacted her business • How to realize when it is time to take a break •...
Episode #7: Why are my hashtags not working? All things hashtags!
November 02, 2021 16:00 - 14 minutes - 10.2 MBHashtags are an integral part of any social media strategy, yet so many accounts struggle to find the right ones & don't see the reach they would like. In this week's episode you will get the answers to all of your hashtag questions: • What are hashtags? • Why do we use them? • Where do we use them? • How do I make them work for me? ...and much more! Thank you so much for tuning in! If you are enjoying “Let’s Talk Socials!”, please leave a review on Apple Podcasts and tell me what y...
#7: Why are my hashtags not working? All things hashtags!
November 02, 2021 16:00 - 14 minutes - 10.2 MBHashtags are an integral part of any social media strategy, yet so many accounts struggle to find the right ones & don't see the reach they would like. In this episode you will get the answers to all of your hashtag questions: What are hashtags? Why do we use them? Where do we use them? How do I make them work for me? ...and much more! Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting epi...
Episode #6: Help! I don't want to show my face on social media!
October 26, 2021 17:00 - 14 minutes - 9.82 MBMany entrepreneurs are scared of showing their face and showing up as themselves on their Instagram page. Instead, they hide behind their brand. In this episode of Let's Talk Socials, I explain why it is so important that we see your face - especially as a service provider - and I give you some tips on how to start showing up confidently! In this episode, you'll discover: Why services and products are marketed differently What characterises a service How these characteristics influenc...
#6: Help! I don't want to show my face on social media!
October 26, 2021 17:00 - 14 minutes - 9.83 MBMany entrepreneurs are scared of showing their faces and showing up as themselves on their Instagram page. Instead, they hide behind their brand. In this episode of Let's Talk Socials, I explain why it is so important that we see your face - especially as a service provider - and I give you some tips on how to start showing up more confidently! In this episode, you'll discover: Why services and products are marketed differently What characterises a service How these characteristics in...
#5: The mistakes I made when I first started out with social media
October 19, 2021 17:00 - 13 minutes - 9.32 MBIn this highly-requested episode, I reflect on the mistakes I have when I first started out promoting myself and my services on social media. You'll discover some tips on how to avoid these mistakes and you'll learn what I now do instead. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share th...
Episode #5: The mistakes I made when I first started out with social media
October 19, 2021 17:00 - 13 minutes - 9.31 MBIn this highly-requested episode, I reflect on the mistakes I have made in the past when I first started out with promoting myself and my services on social media. You'll discover some tips on how to avoid these mistakes and you'll learn what I now do instead. Thank you so much for tuning in! If you are enjoying “Let’s Talk Socials!”, please leave a review on Apple Podcasts and tell me what you thought of this episode! Don’t forget to connect with me on Instagram. You’ll get an extra karma...
#4: All things video marketing with Sarah Galbraith
October 12, 2021 17:00 - 38 minutes - 26.4 MBIn 2021, people spend 18h/week watching videos online (yep, you read that correctly!) and 80% of businesses say that video impacts sales directly. Video marketing is definitely here to stay! In this week's episode, I interview my very first special guest, Sarah Galbraith, about all things video marketing. She is an expert when it comes to filming engaging & fun reels and she even has her own video production company. In this episode, you'll discover... Why video marketing is here to stay...
#4: All things video marketing with Social with Sarah
October 12, 2021 17:00 - 38 minutes - 26.4 MBIn 2021, people spend 18h/week watching videos online (yep, you read that correctly!) and 80% of businesses say that video impacts sales directly. Video marketing is definitely here to stay! In this week's episode, I have interviewed my very first special guest! I talked to Sarah from @social_with_sarah about all things video marketing. She is an expert when it comes to filming engaging & fun reels and she even has her own video production company! Who better to interview than Sarah? In t...
Episode #4: All things video marketing with Social with Sarah
October 12, 2021 17:00 - 38 minutes - 26.4 MBIn 2021, people spend 18h/week watching videos online (yep, you read that correctly!) and 80% of businesses say that video impacts sales directly. Video marketing is definitely here to stay! In this week's episode, I have interviewed my very first special guest! I talked to Sarah from @social_with_sarah about all things video marketing. She is an expert when it comes to filming engaging & fun reels and she even has her own video production company! Who better to interview than Sarah? In t...
#4: All things video marketing with Social with Sarah
October 12, 2021 17:00 - 38 minutes - 26.4 MBIn 2021, people spend 18h/week watching videos online (yep, you read that correctly!) and 80% of businesses say that video impacts sales directly. Video marketing is definitely here to stay! In this week's episode, I have interviewed my very first special guest! I talked to Sarah from @social_with_sarah about all things video marketing. She is an expert when it comes to filming engaging & fun reels and she even has her own video production company! Who better to interview than Sarah? In t...
#3 - How can I be more consistent & integrate social media into my busy life?
October 05, 2021 17:00 - 13 minutes - 9.11 MBIs social media always ending up at the bottom of your to-do list and you just can't be consistent with posting? Then this is the episode for you! In this week's episode, you will learn why it is important to be consistent on social media and I will give you 3 actionable tips on how you can integrate social media into your busy life as a business owner. In this episode, you'll discover... • Why it is important to be consistent • 3 ways that help me to stay consistent with posting & enga...
#3: How can I be more consistent & integrate social media into my busy life?
October 05, 2021 17:00 - 13 minutes - 9.11 MBIs social media always ending up at the bottom of your to-do list and you just can't be consistent with posting? Then this is the episode for you! In this week's episode, you will learn why it is important to be consistent on social media and I will give you 3 actionable tips on how you can integrate social media into your busy life as a business owner. In this episode, you'll discover... Why it is important to be consistent 3 ways that help me to stay consistent with posting & engagin...
Episode #3 - How can I be more consistent & integrate social media into my busy life?
October 05, 2021 17:00 - 13 minutes - 9.11 MBIs social media always ending up at the bottom of your to-do list and you just can't be consistent with posting? Then this is the episode for you! In this week's episode, you will learn why it is important to be consistent on social media and I will give you 3 actionable tips on how you can integrate social media into your busy life as a business owner. In this episode, you'll discover... • Why it is important to be consistent • 3 ways that help me to stay consistent with posting & enga...
#2: What is Instagram engagement & how do I get more of it?
September 29, 2021 19:00 - 12 minutes - 8.81 MBIn this episode, I will talk to you about Instagram engagement. What do we mean if we talk about engagement? What is the engagement rate and how do I calculate it? Why is engagement so important? And most importantly, how can I increase engagement on my content? I'll answer all of these questions and give you some actionable tips. In this episode, you'll discover: What the engagement rate is An easy way to find your engagement rate Why engagement is so important on Instagram 3 mistak...
Episode #2: What is Instagram engagement & how do I get more of it?
September 29, 2021 19:00 - 12 minutes - 8.8 MBIn this episode, I will talk to you about Instagram engagement. What do we mean if we talk about engagement? What is the engagement rate and how do I calculate it? Why is engagement so important? And most importantly, how can I increase the engagement on my content? I'll answer all of these questions and give you some actionable tips. In this episode, you'll discover: What the engagement rate is An easy way to find your engagement rate Why engagement is so important on Instagram 3 mi...
Episode #1: Why should I market on social media?
September 07, 2021 23:00 - 14 minutes - 9.69 MBHave you ever thought about why you should market your business on social media? Yes? Well, you're not alone! Many business owners ask me why social media marketing is beneficial for any business & how they can use it effectively. In the podcast's very first episode, I will talk to you about why I love social media marketing & why I think every business should use it to promote themselves. In this episode, you'll discover... •What you can expect from this podcast •My top 5 reasons why yo...
#1: Why should I market on social media?
September 07, 2021 23:00 - 14 minutes - 9.69 MBHave you ever thought about why you should market your business on social media? You're not alone! Many business owners ask me why social media marketing is beneficial for any business & how they can use it effectively. In the podcast's very first episode, I talk to you about why I love social media marketing & why I think every business should use it. In this episode, you'll discover... What you can expect from this podcast My top 5 reasons why you should use social media marketing fo...